2. ASA Codes
Number Name Brief Description
1 Compliance The advert has to be as truthful as it can be
2 Recognition of
marketing
communications
Make sure the viewer understands what he advert
is
3 Misleading Adverts It can not have an false information
4 Harm and Offence Must have nothing offensive (Racist/sexist jokes,
Religion, etc.)
5 Children As to be suitable enough for a child to watch it
6 Privacy No jokes about other products must be made
Must ask for someone's identity if your using their
details
13 Food, food
supplements
and associated
health or nutritional
claims
Inform the viewers of the products
ingredients(Sugars, protein, etc.) and if the product
is healthy
3. Mind Map
Adverts
Target audience
(16-19 year olds)
Honest
(No false
information)
Colours
(Brown,
Bright Red)
Particular theme
(Summer)
Music
(Bright, can
only use 30
seconds)
Aim
(Persuade people to
buy the drink,
introduce, creative
happy mood.)
Slogans
(Persuading and
effective)
Images
(Family friendly)
Children
(No rude
jokes/images)
4. Mind Map
• Strengths of using this method
– Helps you develop your idea
• Weaknesses of using this method
– Limited ideas
• Did you like using this method? Why?
-Yes. Because it gives me an idea of what to
do and saves time.
6. Mood Board
• Strengths of using this method
– Gives you an idea of colour/images
– Come up with new ideas on a mood board
• Weaknesses of using this method
– Difficult to find the pictures
• Did you like using this method? Why?
- Yes because it can set a theme for the advert
- More visuals than text
8. Style Sheet
• Strengths of using this method
– You learn what font and colours you are using and
can experiment with different styles.
• Weaknesses of using this method
– Hard to find the images
– Might take up a lot of time
• Did you like using this method? Why?
- Yes because its helpful for setting up the
poster
-
10. Layout Plan
• Strengths of using this method
– You know what to do with your official poster
– See how it would look
• Weaknesses of using this method
– Hard to find images for what you want
– Could take up time
– Hard to make final product
• Did you like using this method? Why?
-You now have an image of what it will look like and makes it
easier for when you’re putting it together
11. Brainstorm
The radio adverts have happy upbeat
sound effects with the fizzy hissing
sound of a coke can opening.
Slogans:
‘Open happiness’
‘Open pleasure’
‘Thirst asks nothing more’
‘Sign of good taste’
‘Be really refreshed’
‘Things go better with coke’
‘Coke adds life’
‘You can’t beat the feeling’
‘You can’t beat the real thing’
‘Always cool’
Sound effects
• Breeze
• Fizz
• Wind
• Water
• Gulp sound
Music
• Coca cola jingle
• Upbeat music
• Catchy tagline
Theme
• Natural environment
• Family friendly
• Happy mood
• Relaxing
Target audience
16-19 year olds
12. Brainstorm
• Strengths of using this method
– You learn more about the products from the
slogans.
• Weaknesses of using this method
– Takes time
– Can be hard to find the information you want
• Did you like using this method? Why?
-It helps me with what to write for the ad.
13. Informal Pitch
• Strengths of using this method
– The good thing about this method is that it allows the
group to share their own ideas with each other and find a
good combination of them.
• Weaknesses of using this method
– There is a chance the teacher might not understand what
your idea is f you haven’t explained it correctly enough.
• Did you like using this method? Why?
- It helped us get an idea of what music and sounds effects to
use, what equipment we need and what theme we are going to
have
15. Group Idea Generation
• Strengths of using this method
– We were able to share our ideas and create a combination of
them all for our advertisement
• Weaknesses of using this method
– The final product could be mixed up and hard for the teacher to
understand.
– Not everyone can agree or disagree on the same ideas leading
to controversy
• Did you like using this method? Why?
-Yes, because it allows the group to work together by sharing ideas
and had a good outcome that we could all agree on.
16. Formal Pitch
• Strengths of using this method
– Using this method we are able to understand what we can and
can’t say/do in the advert
– Once again the group can work together to mix ideas to create a
good final product
• Weaknesses of using this method
– There can be disagreements and misunderstandings of ideas
• Did you like using this method? Why?
- Yes because it gives us an idea of what the advert is going to be
like and what we going to do/use in it.
17. Initial Reaction
• I am excited for this part of the project. I am
looking forward to animating characters and
possibly doing more audio recording. I don’t
fully understand how to do the animation but
as soon as I learn I will like this part of the
unit.
18. Initial Reaction
• Strengths of using this method
– You can understand what you’re excited for about
the topic. I will remember to pay attention to the
instructions on what to do.
• Weaknesses of using this method
– Can be time-wasting if you spend too much time
on it when you’re not doing the actual product.
• Did you like using this method? Why?
-- Yes, because it allows me to share my thoughts on
the topic.
20. Sketches
• Strengths of using this method
– It is a good idea to draw a sketch on paper before using a
computer because it means that you know what you’re
going to draw and it prevents you from making any
mistakes you could make on the computer
• Weaknesses of using this method
– It can take time to do when your not doing the actual
product.
• Did you like using this method? Why?
Yes because it helped me know what I was going to do on the
computer
21. Formal Proposal
• Strengths of using this method
– You can run through what the Advergame will have in it?
– You can ensure it will not offend anyone.
• Weaknesses of using this method
– It can take time to do and hard to understand what the
questions are asking.
• Did you like using this method? Why?
-- Yes because it helps me understand what an advert needs
in it to ensure it doesn’t offend anyone
Editor's Notes
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
