1. communication methods pro forma final

Communication Method
Evaluation
Matthew

ASA Codes
Number Name Brief Description
1 Compliance Being truthful and suitable to the audience
2 Recognition of
marketing
communications
Make it so people know that it is an advert, and
show what your advertising
3 Misleading Adverts Don’t lie about the product
4 Harm and Offence Don’t offence anyone or other business
5 Children Make it safe for children to watch and not get the
wrong message
6 Privacy Can’t go use anyone with written permission
13 Food, food
supplements
and associated
health or nutritional
claims
Can’t promote bad diet or tell people that the
product will make them better.

Mind Map
• Strengths of using this method
– Easy to set out and read.
– Quick and easy to do.
• Weaknesses of using this method
– Feel like you need to fill the space.
– Putting down to much in on box, when it’s meant to be
quick.
• Did you like using this method? Why?
• Yes because it easy to do and simple to read, also it
much easier to do.
• Also it quick to do and you can put down all of your
ideas.

Mood Board
– Able to plan out what you could do in your poster.
– You can also get the theme of your poster.
– Being able to pick out the picture that link with plan.
– Takes a while to do because of finding picture that link with the
theme.
• Yes because you get a clear picture of what you are going
for, be able to star thinking how your going to design your
poster.
• Also you can get an idea of what theme of you want to do
with your poster.

Style Sheet
Summer
Party
Celebration
Fun
All summer long
Font I like:
Paradise
Because it bold and it will stand out
my poster, so the audience can see
it, also it fits the theme of my poster.
Also the slogan fits with the picture.

Style Sheet
– Mixture different types of font and different colours.
– You can explore with what you want, and experiment with different
things.
– Takes a while to get the colour to match and get different type of font
to work with what you want.
– It can’t always get what you want, so you do a lot different types of
font and try out different colour.
• No because it take a while to do what fits with what you need to
do.
• Also it takes to long to do, to find out what fits with what you want,
also it can take a long time to get colours that match with each
other.

Layout Plan
Have a summer to
remember

Layout Plan
– Get ideas of what you want to do with you poster and what you
want to use.
– You can get what you theme of the poster and what it will look
like when you start to do it.
– It can take a long time to find the picture that the want.
– You do take a while to get what you want where on the layout.
• Yes because it can help you get an idea of what you want to
do in your poster.
• Also you can get what you want where before you start to
do work on the actual poster.

Brainstorm
Coca-ColaMusic
jingle
To give the advert a
upbeat feel.
It needs to catchy so
people will reconsider
as soon they hear it.
It needs to be
short so the
advert doesn’t
over run when
recording it
Beach music to keep
with the theme of
paradise
Sound
effects
Waves
Trees
Birds
This represent
the ocean,
and what you
usually hear
at the beach.
Trees swaying
behind you as
you sit and watch
the sunset.
You would hear them in
the trees or flying over
you as side.
Slogans
“Paradise is
what you make”
Something
people are going
to remember, and
hear.
Theme
Paradise
Summer
Narrator
Slowly and
relaxing
Quick
paces, so
it not long
so they
don’t turn
it off.
It needs to be
something that
teenagers would
listen to all the way
through
It needs to upbeat,
so teenager would
like to listen to it and
not get bored during
the advert, and they
can remember.
Summer time sadness

Brainstorm
– Able to put down many different ideas of what other
adverts have done.
– Able to put down your own ideas as well as other.
• It can take a while to start to brain storm ideas.
• You can often repeated your self a lot.
• Yes because you can get a lot of ideas down and
decide what you want as well.

Informal Pitch
• You get feedback from other people e.g. teacher.
• You can improve on feedback.
• You can improve on your feedback immediately and get a better mark.
• You only get one person feedback.
• Yes because you can improve on ideas that you already have, and you get
feedback immediately.
• Also you can work on it immediately, to improve your ideas that you
already have.

Group Idea Generation
First we plan out all the
ideas we had into section,
to make easier to
understand, what type of
ideas we are going for.

Secondly, we plan out all the
different radio adverts we could do,
and then choose what would work
the best after we started to plan it
out.

Finally, we plan out the best idea into more
detail, to put more ideas down to what we can
do in the final radio advert, and what sound
effects we can you use.

First stage,
getting all the
ideas down on
one piece of
paper.
Second stage,
getting the
ideas and
putting them
into a daft
radio advert.
Third stage,
getting the best
idea and putting
down on one
piece of paper,
and adding sound
effects to the idea.

– Get more than your own ideas, you other people input.
– You can more ideas down and decide as a group what which one is the
best.
• It can take a while to get enough ideas
• You can’t always agree on ideas when you start to talk about it in
more detail.
• Yes because you can input your own ideas into other ideas to make
it better.
• Also you can work better because you can get help from them to
make it easier when you are writing about.

Formal Pitch
– You get feedback from the tutor, for your idea that
you present.
– You can improve on your idea.
• You feedback from one person.
• Yes because you can get feedback and you can
improve on your ideas that you have put down
already.

Initial Reaction
I think that I will involve someone collecting coca cola from an end point, very
much like Mario, with it being 2D to make it as classic as possible to give
people a retro feeling to the game. It’s going to have different platform for the
character to jump on until he gets to the end of the with the box being a
different colour to the rest of box to signal the end of the game. The
background would a black with white dots to represent the night sky, with
grey rectangles, with yellow squares to represent buildings.

Initial Reaction
– You can get a rough idea of what you want to do in
your Advergame.
– It can take a long-time to think of an idea.
– You can’t always have one idea, it changes most of
the time.
• Yes because you can get an idea of what you want to do in your advergame
and the messages be hide it the game and how it can influence the younger
generation.

Sketches
– You can get an idea of what you want to draw in your pixel
– You experiment with other colours and sizes for you pixel character.
• It can take a long time to do and if you go wrong you have to delete a lot of it.
• If you can’t draw, it can take long to do it because your more likely to do it
wrong.
• You need to get the right amount of pixel, it goes wrong then you have to start
again.
• No because it takes to long to do and if you go wrong you
have to start again

Formal Proposal
– You can get an idea of what you want in your
advergame.
– You can explain what your idea is and how it
– It can take a long time to come up with ideas.
– You don’t receive feedback from more than person.
• No because it something that take a lot of planning, it can
take a long time to do when you are writing the formal
proposal.

1. communication methods pro forma final

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