This is Justin Velazquez's personal brand presentation

1. PERSONAL BRAND EXPLORATION
Justin Velazquez
Project & Portfolio I: Week 3
April 27, 2019

2. The youngest of five siblings, Justin
Velazquez grew up in Manhattan, New York
where his love for New York sports grew.
Justin is a New York Mets, Jets, Knicks and
Rangers fan. However, in high school he
moved a couple of times. He moved to
Nashville Tennessee, Pembroke Pines, and
Port St Lucie, Florida. Justin is known for his
fun personality. Justin enrolled in the
Sportscasting program at Full Sail University
where he’s focused on developing his
Sportscasting skills and making connections
with people that share the same passion as
him.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Play by play announcer
• TV/radio host
• Sports analyst
Magician Archetype - Justin uses
his fun personality and passion
for sports to give you an
entertaining, but informal
broadcast.
Digital Marketing for Professional Rodeo Organizations

4. • DEMOGRAPHICS: 75% Male,
35-45 years old, Predominately
White, College Educated (major
in communications, or visual
and performing arts, Located in
California or New York.
• PSYCHOGRAPHICS: Passion for
sports, die hard fan of sports
teams, regularly watches or
talks about sports.
• IDEAL AUDIENCE MEMBERS:
Hiring managers or recruiters
at a TV network but hopefully
SNY, FOX, CBS, ESPN and
NBC.
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2021)
• Land an entry-level marketing position at a TV/
radio network.
‣Connect with, and send a follow up email to
30 current/future broadcasters on LinkedIn.
Mid Term: (2025)
• Get beyond an entry level job at a TV/radio
network
‣Start getting myself known on TV and/or
radio. Get 5k followers on twitter and
instagram by Dec 2025
Long Term: (2040)
• Become a play by play guy on TV/radio or a radio
host/podcaster
‣Get 10k or more followers on twitter and
instagram. Continue to make connections
with other broadcasters.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Adobe Premiere Pro 60%
Adobe Audition 50%
Professional Writing 65%
Public Speaking 55%
SOFTHARD
Adobe Premiere Pro 60%
Microsoft Excel 10%
Professional Writing 65%
Public Speaking 55%
SOFTHARD

7. My die hard fandom and never ending
passion for sports will reflect in an
entertaining broadcast.
PROMISE

8. CREDENTIALS
Work Experience:
• 2 years real estate assistant
Education:
• Sportscasting, B.S., Full Sail University (Exp. 2021)
Awards:
• 7x honor roll

9. COMPETITION
James Ballerstein
Industry Experience:
• Production Assistant
• Hospitality
• Production Specialist
• Laborer
Education:
• Current student enrolled in Sportscasting, B.S. at
Full Sail University
Leadership Experience:
• Ex military
Skills and Proficiencies:
• Television - 1 endorsement
Justin Velazquez
Overall Online Presence:
• Less than 200 connections, banner image not yet
customized, professional headshot, good details
throughout profile, no articles published, active on
social media, URL customized
• Grade: Good, 70 out of 100
Industry Experience:
• Has been recording a Mets podcast
for a year
• Real estate assistant for 2 years
Education:
• Current student enrolled in Sportscasting, B.S. at
Full Sail University
Leadership Experience:
• 7x honor roll in high school
Skills and Proficiencies:
• Podcasting
• Public Speaking
Overall Online Presence:
• Few connections, banner image not customized,
professional headshot, no detailed summaries
throughout profile with two content pieces, no
articles published, active on personal social media
accounts, URL customized
• Grade: Below Average, 40 out of 100

10. COMPETITION
Charles Davis
Industry Experience:
• 12 years and 8 months of
sportscasting experience at NFL
Network/FOX Sports/Golf Channel
Education:
• 1982-1988 University of Tennessee
Noteworthy Experience:
• Has worked on the NFL Draft, an analyst on the NFL
on FOX broadcasts
Skills and Proficiencies:
• Broadcast Television- 287 endorsements
• Broadcast Journalism - 222 endorsements
Justin Velazquez
Overall Online Presence:
• 500+ connections, banner image customized,
polished headshot, detailed profile summaries, one
recommendations, notable volunteer work, URL not
yet customized, premium membership
• Grade: Good, 75 out of 100
Industry Experience:
• Has been recording a Mets podcast
for a year
Education:
• Current student enrolled in Sportscasting, B.S. at
Full Sail University
Leadership Experience:
• 7x honor roll in high school
Skills and Proficiencies:
• Podcasting
• Public Speaking
Overall Online Presence:
• Few connections, banner image not customized,
professional headshot, no detailed summaries
throughout profile with two content pieces, no
articles published, active on personal social media
accounts, URL customized
• Grade: Below Average, 40 out of 100

11. BRAND POSITION
A fun personality, likability and love to talk
sports will leave you impassioned
JUSTIN VELAZQUEZ

12. NETWORKING &
MARKETING
Industry Events & Organizations
• WrestleMania 35
‣ April 5th, 2020 | Tampa Bay, FL
• ESPYS
‣ July, 10th, 2019 | Los Angeles, CA
• NBA Awards
‣ June 24th, 2019 | Santa Monica, CA
Digital Marketing
• Primary Content: Weekly Mets podcast. Hope to do another
podcast or two about more sports to show sportscasting
industry members that I am versatile.
• Primary Tools: Twitter and Instagram - promote podcast
through social medias. Email current sportscasters to
share pod.
• Website: Full Sail digital portfolio site to showcase school
work; use social media to promote my brand

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level sportscasting (play by play or
tv/radio host) pro with at least 25 yrs of experience
in broadcasting industry; Jan. 2021
Formal Education
• Complete Sportscasting, B.S. by expected
graduation date in 2021
Technical Skills
• Complete Adobe Premiere Pro tutorials on
visitpete.com
• Complete Adobe Audition tutorials on visitpete.com
Soft Skills
• Writing Formal Business Letters & Emails -
Lynda.com, Sept. 2020
• Business Writing Principles - Lynda.com, Oct. 2020
Impromptu Speaking - Lynda.com, Nov. 2020

14. Justin Velazquez
You know how some baseball broadcasts are
so uninformed because they refuse to look into
analytics? Well, it bothers me too that some of these broadcasts are so
out-of-date and refuse to use analytics. In fact, I have a strong
understanding into baseball analytics and I think it would really
improve the quality of broadcasts and bring more fans into baseball.
“

15. REFERENCES
Ballerstein, J. (2019). James Ballerstein LinkedIn Profile.
Retrieved April 27, 2019, from https://www.linkedin.com/in/
jamesballerstein/
datausa.io. (2019). Announcers. Retrieved April 27, 2019, from
https://datausa.io/profile/soc/273010/
Davis, C. (2019). Charles Davis LinkedIn Profile. Retrieved April
27, 2019, from https://www.linkedin.com/in/charles-
davis-7b64755/
ONETOnLine.org. (2019). Search results for play by play
announcers. Retrieved April 27, 2019, from https://
www.onetonline.org/find/quick?s=play+by+play+announcer+
ONETOnLine.org. (2019) Search results for radio host.
Retrieved April 27, 2019, from https://www.onetonline.org/find/
quick?s=radio+host
ONETOnLine.org. (2019). Search results for sports analyst.
Retrieved April 27, 2019, from https://www.onetonline.org/find/
quick?s=sports+analyst
ONETOnLine.org (2019). Summary report for 27-3011.00 -
Radio and Television Announcers. Retrieved April 27, 2019,
from https://www.onetonline.org/link/details/27-3011.00