Personal Brand Exploration for Alphonso McCree Jr.

1. PERSONAL BRAND EXPLORATION
Alphonso McCree Jr
Project & Portfolio I: Week 1
JUNE 6, 2021

2. I AM a believer in the concept that you are whatever you
say you are. My brand “I AM” is all about speaking
affirmations into your life that are reflective of the things
that you truly want out of this physical experience. I do this
by using my natural charisma and relatability to create
content that inspires and motivates people to step out of
their comfort zones, look themselves in the mirror, and find
out what will make them happy in life. I encourage people
to chase their unconventional dreams and inspire those
watching them to do the exact same thing. No more status
quo! Only the pursuit of happiness!
IDENTITY

3. PROFESSION
Potential Job Titles:
• Broadcast Announcer
• News Analyst, Reporter, Journalist
• Producer and Director
BRAND ARCHETYPE - I am THE
CREATOR archetype primarily. My
creativity and ability to think outside of
normal realms of imagination help me to
create content that no one has ever seen
before. I place importance on individual
expression and authenticity.
ON AIR TALENT for SPORTS BROADCASTING

4. • DEMOGRAPHICS: Males Aged 30-44 in the
United States. (statista.com)
• PSYCHOGRAPHICS: High Stakes
Matchups, Emotional Ties to Their Local
Teams, Connections to the Players Who Play
for Their Team, Entertainment from the
People Covering Their Team.
• IDEAL AUDIENCE MEMBERS:
• Brittany Kelley, Senior Recruiter at
ESPN
• Haris Krcic, Associate Recruiter at WWE
• Amanda McCollough, Talent Acquisition
at ESPN
Recruiters and Hiring Managers at ESPN and WWE
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2022)
‣Maintain A+ streak and earn Valedictorian of my
graduating class in October 2022.
Mid Term: (2027)
‣Have a job at a major network (ESPN, FOX, WWE, etc.)
Long Term: (2037)
‣Start my own television production company that sheds
more light on high school sports and hires military
veterans.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Computers 100%
Directing 75%
Leadership 100%
Critical Thinking 100%
SOFT
HARD
Adobe Premiere Pro 75%
Producing 75%
Writing 100%
Time Management 90%
SOFT
HARD

7. I help people of all ages to chase their dreams and lives of fulfillment by
offering them the information that successful people use to win every day.
PROMISE

8. CREDENTIALS
Work Experience:
• Host of The “I AM” Morning Show
• Lead PxP Commentator for the Central Florida
Panthers Soccer Club
• PxP Commentator for the Rollins College Tars
• Six-Year USAF Staff Sergeant
Education:
• Prince George’s Community College,
School of Communications
• Dan Patrick’s School of Sportscasting, B.S., Full Sail University (2022)
Awards:
• Coined by Group and Squadron Commanders for
Public Speaking Appearances including
Maintenance Professional of the Year Award
Ceremony and Airmen Leadership School
Graduation Ceremony.

9. COMPETITION
Neal Fisher
Industry Experience:
• Staff Reporter/Assistant Layout at The
Apopka Chief
• PxP Commentator for Wekiva High School
Athletics
Education:
• History Major and Russian Minor, B.S., University of Central
Florida
• Radio and Television Broadcasting Technology/Technician,
Certificate, Connecticut School of Broadcasting
Leadership Experience:
• Unknown
Skills and Proficiencies:
• Entertainment
• Video Editing
• Journalism
Alphonso McCree Jr
Overall Online Presence:
• 372 Connections, customized banner, headshot could
be less blurry, very well detailed, published articles and
content, unknown if active on other platforms, no
customized URL
• Grade: Good, 85 out of 100
Industry Experience:
• PxP for Central Florida Panthers and
Rollins College
• Host of The “I AM” Morning Show
• Floor Director for “Spotlight Over the City”
Education:
• Dan Patrick’s School of Sportscasting, B.S., Full Sail
University (2022)
• Prince George’s Community College
Leadership Experience:
• Staff Sergeant in the United States Air Force
• Required to lead unit of 20 airmen on a day-to-day basis.
Skills and Proficiencies:
• Public Speaking
• Leadership
• Customer Service
Overall Online Presence:
• 48 Connections, customized banner, very professional,
decently detailed, no published articles, active on all
other social media, no customized profiles.
• Grade: Average, 75 out of 100

10. COMPETITION
Sherwin Shelton
Industry Experience:
• Runner, FOX Sports
Education:
• Majory Stoneman Douglas High School
• Dan Patrick’s School of Sportscasting, B.S., Full Sail
University (2020)
Leadership Experience:
• Unknown
Skills and Proficiencies:
• Unknown
Alphonso McCree Jr
Overall Online Presence:
• 82 Connections, customized banner, headshot could be
less blurry, not very detailed, no published articles,
unknown if active on other platforms, no customized
URL
• Grade: Average, 65 out of 100
Industry Experience:
• PxP for Central Florida Panthers and
Rollins College
• Host of The “I AM” Morning Show
• Floor Director for “Spotlight Over the City”
Education:
• Dan Patrick’s School of Sportscasting, B.S., Full Sail
University (2022)
• Prince George’s Community College
Leadership Experience:
• Staff Sergeant in the United States Air Force
• Required to lead unit of 20 airmen on a day-to-day basis.
Skills and Proficiencies:
• Public Speaking
• Leadership
• Customer Service
Overall Online Presence:
• 48 Connections, customized banner, very professional,
decently detailed, no published articles, active on all
other social media, no customized profiles.
• Grade: Average, 75 out of 100

11. BRAND POSITION
For young people who want the courage to follow
their dreams, I provide the secrets to how your
mindset can control the outlook of your future
because my life story is reflective of that fact. You
are what you say you are and ever since I’ve said
that I’m great and legendary, I have been on the
path to that result.
“I AM”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• ESPN
‣ OCT 2022 | Los Angeles, CA
• WWE
‣ JAN 2023 | Various Locations
• ESPNRadio
‣ OCT 2022 | Los Angeles, CA
Digital Marketing
• Primary Content: my brand publishes motivational and
inspirational content to assist others in reaching their dreams
and aspirations.
• Primary Tools: My brand will post to Facebook, Instagram,
and YouTube with daily content.
• Website: I will use my online portfolio in conjunction with my
personal brand website www.iammorningshow.com where I
sell merchandise and post content such as videos and blogs.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I want a mentor that has hosted their own shows
independently or with a company and has
simultaneously owned a clothing line.
Formal Education
• Full Sail University, B.S. in Sportscasting
Technical Skills
• Producing, Sportscasting IL Program - Full Sail
University JUNE 2021 - OCT 2022
• Adobe Premiere Pro, Adobe Premiere Pro 101 -
Udemy.com AUG 2021
• Directing, Sportscasting IL Program - Full Sail
University JUNE 2021 - OCT 2022
Soft Skills
• Writing, Broadcast Writing - Full Sail University, JUNE
2021
• Rundown Creator, Sportscasting Program - Full Sail
University JUNE 2021 - OCT 2022
• Microsoft Office, Microsoft Office 101 - Udemy.com JAN
2022

14. Alphonso McCree Jr.
You know how this generation lacks hope due
to what seem to be insurmountable barriers? Well,
what I do is educate them about the Law of Attraction and
how it can help change their lives like it did for me. In fact, I ran a morning
show in the summer of 2020 that covered that exact topic and I’m in the
process of writing a screenplay based on my experiences going from
hopeless and unhappy to rejuvenated and on my way to greatness.
“

15. REFERENCES
27-3011.00 - Broadcast Announcers and Radio Disc Jockeys
(2021). ONETOnline. https://www.onetonline.org/link/
summary/27-3011.00
27-3023.00 - News Analysts, Reporters, and Journalists. (2021).
ONETOnline. https://www.onetonline.org/link/summary/
27-3023.00
27-2012.00 - Producers and Directors. (2021). ONETOnline.
https://www.onetonline.org/link/summary/27-2012.00
Statista. (2021, March 2). Frequency of watching and/or
streaming sporting events U.S. 2020, by age group.
https://www.statista.com/statistics/947773/sports-events-
watching-streaming-frequency-by-age-us/
Haris Krcic Linkedin. (2021). Linkedin. https://
www.linkedin.com/in/haris-krcic-63a555155/
Brittany Kelley Linkedin. (2021). Linkedin. https://
www.linkedin.com/in/brittany-kelley-25637726/
Sherwin Shelton. (2021). Linkedin. https://www.linkedin.com/in/
sherwin-shelton-58a571178/
Neal Fisher. (2021). Linkedin. https://www.linkedin.com/in/neal-
fisher-126a4b11/
S. (2021, May 6). Marketing to Sports Fans: Viewership &
Demographics [Infographic]. The Shelf Full-Funnel
Influencer Marketing. https://www.theshelf.com/the-blog/
sports-viewership