A slideshow breaking down my personal brand as it stacks up against the rest of the industry.

1. PERSONAL BRAND EXPLORATION
Tre Wiggins
Project & Portfolio I: Week 1
February 5, 2022

2. Tre Wiggins was born and raised in Pea Ridge,
Arkansas. Being from a small town in the south,
he was a contributing member of the community.
Tre believes that kindness is the ultimate display
of strength; he leads with it every day. His
passion, drive, and commitment are the traits
that define him as a man and a professional. Tre
hopes to one day work in the media and
entertainment industry as a podcaster, speaking
on what he loves.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Television/Production for Media/Entertainment Industry
Potential Job Titles:
• Studio Host
• Producer
• Broadcast Writer
BRAND ARCHETYPE – Takes an
unorthodox creative approach to
developing unique content. Uses a
sense of ethos and a connection to
the common man to deliver
messages and stories effectively.

4. TARGET AUDIENCE
Potential Employers
Nick Martuscelli
Talent Acquisition Manager
at Barstool Sports
Outreach Plan:
• Put out more podcast episodes to expand my presence
• Connect on LinkedIn and message him
• I would like to follow up in the coming months as I
expand my skillset, potentially via email
Outreach Plan:
• Put out more studio-based content to expand my
portfolio
• Connect on LinkedIn and message him
• Potentially follow up in roughly a year after developing
more as a sportscaster
PROFILE
PICTURE
Outreach Plan:
• Create more studio-based content to expand my
portfolio
• Connect via LinkedIn
• Follow up in about a year with more work under my belt
PROFILE
PICTURE
Justine Flax
Talent Acquisition Manager
at CBS
Gene White
Director of Talent Acquisition
at FOX Sports

5. GOALS
Short Term: (Immediately After Graduation, 2023)
• Find a job in the entertainment/media industry
‣ Employed and gaining experience
Mid Term: (2030)
• Make my voice heard
‣ Obtain some sort of show on either a network
or on my own where I can speak and speak to
others
Long Term: (2050)
• Start a Podcast Network
‣ Branch out and grow my own platform; allow
for others trying to start a show to join my
umbrella of podcasts.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Trade-Specific Skills and Proficiencies:
SOFT
HARD
Camera Operation Novice / Adept / Expert
AP Writing Novice / Adept / Expert
Communication Novice / Adept / Expert
Leadership Novice / Adept / Expert
SOFT
HARD
Interviewing Novice / Adept / Expert
Audio/Visual Editing Novice / Adept / Expert
Adaptability Novice / Adept / Expert
Punctuality Novice / Adept / Expert

7. I help viewers engage by taking a unique
approach to commentary/studio work.
PROMISE

8. CREDENTIALS
Work Experience:
• Founder, The Wiggins Network
• Color Commentator- Pea Ridge High
School
• Play by Play Commentator- Rollins Men’s
Basketball
Education:
• Television Production Certificate (CTE),
Pea Ridge High School
• Sportscasting, B.S., Full Sail University (2023)
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
HEADSHOT
Education:
Tre Wiggins
Industry Experience:
• Color Commentary, Pea Ridge High
School
• Play by Play Commentary, Rollins
College
• Host, The Wiggins Network
• TV Production CTE- Pea Ridge High School
• Dan Patrick’s School of Sportscasting- Full Sail
University
Leadership Experience:
• Student Director, Theatre- Pea Ridge High School
• Technical Director, TV Production- Pea Ridge High
School
Skills and Proficiencies:
• Play by Play- 1 endorsement
• Podcasting - 0 endorsements
• Sports/Creative Writing - 0 endorsements
Overall Online Presence:
• 36 connections, custom banner image, profile picture
not headshot but professional, detailed profile, multiple
published sports articles, Somewhat active on social
media, Custom URL
• Grade: Average, 65 out of 100
Nick Luttrell
Industry Experience:
• Video Editor/Producer- New Life
Ranch
• Freelance Camera Operator
Education:
• Har-Ber High School
• Syracuse University
Leadership Experience:
• N/A
Skills and Proficiencies:
• Adobe Premiere Pro – 0 endorsements
• Organization Skills – 0 endorsements
• Television – 0 endorsements
Overall Online Presence:
• 85 connections, custom banner image, professional
headshot, detailed profile, no publications,
• Grade: Average, 70 out of 100

10. COMPETITION
Tre Wiggins
Skills and Proficiencies:
• Food/Beverage – 1 endorsement
• Marimba – 1 endorsement
• Xylophone – 1 endorsement
Overall Online Presence:
• 67 connections, custom banner image, profile picture
not headshot, but professional, detailed profile, no
published articles,
• Grade: Average, 60 out of 100
HEADSHOT
Education:
Industry Experience:
• Color Commentary, Pea Ridge High
School
• Play by Play Commentary, Rollins
College
• Host, The Wiggins Network
• TV Production CTE- Pea Ridge High School
• Dan Patrick’s School of Sportscasting- Full Sail
University
Leadership Experience:
• Student Director, Theatre- Pea Ridge High School
• Technical Director, TV Production- Pea Ridge High
School
Skills and Proficiencies:
• Play by Play- 1 endorsement
• Podcasting - 0 endorsements
• Sports/Creative Writing - 0 endorsements
Overall Online Presence:
• 36 connections, custom banner image, profile picture
not headshot but professional, detailed profile, multiple
published sports articles, Somewhat active on social
media, Custom URL
• Grade: Average, 65 out of 100
Darren Healey
Industry Experience:
• Business Owner, 610 Media
Education:
• Upper Darby Senior High School
• Delaware County Technical High School
• Full Sail University
Leadership Experience:
• Directs in Dan Patrick’s School of Sportscasting Studio

11. BRAND POSITION
For Sports networks who need team players and
engaging speakers, I provide marketable people
skills and a nuanced approach to the art of
sportscasting because I believe that individuality
and kindness are the ultimate strengths.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• American Sportscasters Association
‣ New York City
• National Sports Media Association
‣ Winston-Salem, North Carolina
• National Association of Broadcasters
‣ Washington D.C.
Digital Marketing
• Primary Content: I’ll post clips from podcast episodes and
create short videos with my take on current sports/pop culture
events
• Primary Tools: I’ll mostly use Instagram; that’s where I have
the biggest following, but most things I post will also be put on
LinkedIn so my professional connections can see what I’m
working on.
• Website: I’ll use my portfolio website to group my podcast
episodes, side projects, and photography into one place so I
have a complete collection of all my work
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Formal Education
• Sportscasting Bachelors of Science at Full Sail
University- June 2023
Technical Skills
• Continue to hone my camera operation skills by
shooting 100 photos by May 2022
• Expound upon writing skills by writing two short stories
by December 2022
• Focus on camera presence by attending more IL studio
sessions at Dan Patricks’ Student Studio by June 2022
Soft Skills
• Work on people skills by interviewing more people on
my podcast by December 2022
• Develop more professional relationships by attending
more on-campus events by April 2022
Mentor
• I will seek a versatile and experienced mentor who can
guide me through my professional dilemmas, I’d like to
establish said partnership by July 2022

14. Tre
Wiggins
You know how bland and unoriginal television is nowadays? Well, I
introduce unique content to the viewership. In fact, my content has brought
me international readership on multiple publications.

15. REFERENCES
27-3023.00 - news analysts, reporters, and journalists. O*NET
OnLine. (n.d.). Retrieved February 6, 2022, from
https://www.onetonline.org/link/summary/27-3023.00
27-2012.00 - producers and directors. O*NET OnLine. (n.d.).
Retrieved February 7, 2022, from
https://www.onetonline.org/link/summary/27-2012.00
27-3042.00 - technical writers. O*NET OnLine. (n.d.).
Retrieved February 7, 2022, from
https://www.onetonline.org/link/summary/27-3042.00
Salary: Sports | glassdoor. (n.d.). Retrieved February 7, 2022,
from https://www.glassdoor.com/Salaries/sports-salary-
SRCH_KO0,6.htm
Salary: Producer | glassdoor. (n.d.). Retrieved February 7,
2022, from https://www.glassdoor.com/Salaries/us-producer-
salary-SRCH_IL.0,2_IN1_KO3,11.htm
Salary: Content writer | glassdoor. (n.d.). Retrieved February 7,
2022, from https://www.glassdoor.com/Salaries/us-content-
writer-salary-SRCH_IL.0,2_IN1_KO3,17.htm