Personal Brand Exploration Project Insights

Personal Brand Exploration
Quinte’ Isaac
Project & Portfolio I: Week 3
May 24, 2019
PERSONAL BRAND EXPLORATION
Quinte’ Isaac
Project & Portfolio I: Week 3
May 24, 2019

Shorts Term: (2022)
• Start broadcasting for a local radio station
• Intern for as many radio stations as I can
Mid Term: (2030)
• Start my own sports podcast
• Gain enough money and experience from radio
Long Term: (2045)
• Have my own radio, tv, and podcast show debating and
analyzing sports and esports.
• Gain enough credibility and experience from my
podcast
Goals
The eldest of seven siblings, Fullie Salen grew
up in a small town outside of Casper, Wyoming,
which shaped his “cowboy-style” ethics and
principles. He’s been an avid rodeo fan his entire
life and dreams of marketing events and riders
for PBR. After serving 10 years in the U.S.
military as a marine, Fullie enrolled in the Sports
Marketing & Media program at Full Sail
University where he’s focused on developing
digital marketing skills.
IDENTITY

Notable Skills & Current Proficiencies:
Hard
• Analyzing A Game 90%
• Make A Highlight Reel 85%
Soft
• Public Speaking 80%
• Time Management 100%
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Hard
• Spreadsheet software 30%
• Word processing software 60%
Soft
• Critical Thinking 60%
• Social Perceptiveness %70
Skills AnalysisPROFESSION
Potential Job Titles:
• Marketing Coordinator
• Social Media Coordinator
• Brand Manager
Magician Archetype - producing
brand stories that transform lives by
highlighting manifested dreams.
Using industry trends and defining
new ones to fascinate audiences
and inspire them to attend rodeos.
Digital Marketing for Professional Rodeo Organizations

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Professional Development
Technical Skills
• Set up free HubSpot CRM; complete all CRM
courses through HubSpot Academy, Dec. 2019
• SEO Foundations - Lynda.com, May 2019
• WordPress 5 Essential Training - Lynda.com, May
2019
Formal Education
• Complete Sportscaster, B.S by expected graduation
date of Feb. 2020
Soft Skills
• Writing Formal Business Letters & Emails -
Lynda.com, Sept. 2019
• Business Writing Principles - Lynda.com, Oct. 2019
• Impromptu Speaking - Lynda.com, Nov. 2019
Mentor
• I would like an tv and radio expert with some
competitive video game experience with at least 20
years in tv and radio combined and 7-10 years of
gaming experience
• DEMOGRAPHICS: 80% Female,
35-45 years old, Predominately
White, Married, College Educated,
Located in middle-America.
• PSYCHOGRAPHICS: Enjoys
risky outdoor activities, spends
free time playing with kids outside,
adheres to conservative lifestyles
and opinions, regularly attends
church service.
• IDEAL AUDIENCE MEMBERS:
Jessica Herrera-Sinks, HR
Manager (PBR), Krystle Beavis,
Marketing Manager (PBR), Kacy
Burke, Senior Marketing Manager
(PBR)
Recruiters & Hiring Managers at
PBR, PRCA, and CBR
TARGET AUDIENCE

Sportscaster for Sports Broadcasting
Organizations
Potential Job Titles:
• Morning Show Host
• News Anchor
• Radio Announcer
Hero Archetype -Expert mastery through
courageous acts in a way that improves the
world. Setting the example the world should want
to follow by doing things the right way.
ProfessionGOALS
Short Term: (Immediately After Graduation, 2020)
• Land an entry-level marketing position at PBR.
‣ Connect with, and send a follow up
promotional email to, 25 PBR team members
on LinkedIn by December 31, 2019.
Mid Term: (2025)
• Lead a successful digital marketing campaign aimed
at expanding rodeo attendance.
‣ Expand year-over-year PBR event attendance
by 30% nationwide by December 31, 2025.
Long Term: (2040)
• Establish a Rodeo Riders Media Company that helps
aspiring riders increase sponsorships.
‣ Save a total of $75,000, complete 5 demo
reels, and secure 3 business partnerships by
December 31, 2040.

fgrr
The eldest of two sisters, Quinte’ Isaac grew up in the city on
the westside of Atlanta, Georgia. He’s been a fan of football
every since he started grade school which shaped his “Know
it all” personality for football or sports in general. He’s been
an avid fan his entire life and dreams of becoming an analyst
for either ESPN or Fox Sports. After tearing his ACL in high
school Quinte’ had to ﬁgure out a career since tearing his ACL
put a stop to his pursuit to the NFL and so Quinte’ enrolled in
the Sportscaster program at Full Sail University to put his
“know it all” personality to the test.
IdentitySKILLS ANALYSIS
Social Media Marketing 87%
Adobe Creative Suite 65%
Time Management 70%
Public Speaking 60%
SOFTHARD
CRM Software 10%
WordPress CMS 10%
Professional Writing 40%
Public Speaking 60%
SOFTHARD

Credentials
Work Experience:
• Have my own podcast for 10 years
• Work for a radio station for 8 years
Awards
• Best podcast in Atlanta, Georgia
Education
• Sportscaster, Full Sail University
I help professional rodeo organizations
increase rodeo attendance by entertaining
and inspiring American families through
digital media storytelling.
PROMISE

Hard
• Analyzing A Game 90%
• Make A Highlight Reel 85%
Soft
• Public Speaking 80%
• Time Management 100%
Hard
• Spreadsheet software 30%
• Word processing software 60%
Soft
• Critical Thinking 60%
• Social Perceptiveness %70
Skills AnalysisCREDENTIALS
Work Experience:
• 10 years service in U.S. Marine Corps
• 2 years in social media marketing for
cattle feed retail store
Education:
• Content Marketing, HubSpot Certiﬁcation
• Sports Marketing & Media, B.S., Full Sail University (Exp. 2020)
Awards:
• Navy & Marine Corps Achievement
Medal, U.S. Marines

COMPETITION
Patrick Brush
Industry Experience:
• Does not include work experience on
profile; assumed to still be in school
Education:
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Leadership Experience:
• Eagle Scout and 5th Degree Black Belt, would allude to
well-disciplined young man
• MOAA Award, AFJROTC award for leadership
recognition
Skills and Proficiencies:
• Public Speaking - 9 endorsements
• Social Media - 5 endorsements
• Microsoft Office - 4 endorsements
Fullie Salen
Overall Online Presence:
• Less than 200 connections, banner image not yet
customized, amateur headshot, lack of details
throughout profile, no articles published, inactive on
social media, URL not yet customized
• Grade: Poor, 15 out of 100
• 2 year social media marketing for cattle
feed retail store
Education:
• U.S. Marine Corps, multiple leadership roles
• Social Media Marketing - 87 endorsements
• Adobe Creative Suite - 65 endorsements
• 500+ connections, banner image customized,
professional headshot, detailed summaries throughout
profile with two content pieces, no articles published,
sporadically active on personal social media accounts,
URL customized
• Grade: Average, 58 out of 100

COMPETITION
Tracie Kalkbrenner
• ~13 years of marketing experience, 1
year as a marketing manager at PBR
Education:
• Marketing, B.A.
• Sports & Exercise Management, M.A.
Noteworthy Experience:
• Entrepreneurship - President of promotions company
for over 3 years with respectable clientele
• Entrepreneurship - Real estate company for nearly 6
years; could be distracting attention from PBR work
• Ticket Sales - 25 endorsements
• Live Events - 20 endorsements
• Event Planning - 17 endorsements
Fullie Salen
• 500+ connections, banner image not yet customized,
polished headshot, detailed proﬁle summaries, two
recommendations, notable volunteer work, URL not yet
customized, premium membership
• Grade: Good, 70 out of 100
• 2 year social media marketing for cattle
feed retail store
Education:
• U.S. Marine Corps, multiple leadership roles
• Social Media Marketing - 87 endorsements
• Adobe Creative Suite - 65 endorsements
• 500+ connections, banner image customized,
professional headshot, detailed summaries throughout
proﬁle with two content pieces, no articles published,
sporadically active on personal social media accounts,
URL customized
• Grade: Average, 58 out of 100

Credentials
Work Experience:
• Have my own podcast for 10 years
• Work for a radio station for 8 years
Awards
• Best podcast in Atlanta, Georgia
Education
• Sportscaster, Full Sail University
BRAND POSITION
Renewing honor, courage, and commitment in
American culture by sharing rodeo stories that
leave you slacked-jawed.
FULLIE “SLACK-JAW” SALEN
Fullie earned the nickname
“Slack-Jaw” in the Marines as
he often left his brothers at
arms astonished by his stories.

Shorts Term: (2022)
• Start broadcasting for a local radio station
• Intern for as many radio stations as I can
Mid Term: (2030)
• Start my own sports podcast
• Gain enough money and experience from radio
Long Term: (2045)
• Have my own radio, tv, and podcast show debating and
analyzing sports and esports.
• Gain enough credibility and experience from my
podcast
Goals
NETWORKING &
MARKETING
Industry Events & Organizations
• 2019 Global Rodeo Conference
‣ June 19 - 21 | Reno, NV
• American Marketing Association (AMA)
‣ Collegiate Membership | Orlando Chapter
• Annual Silver Spurs Rodeo
‣ May 31 - June 1, 2019 | Kissimmee, FL
Digital Marketing
• Primary Content: est. podcast called “Slack-jawed Stories”; 15
min. episodes telling personal stories of rodeo stars; 1
episode per week; host and syndicate through Libsyn
• Primary Tools: FB and Instagram - promote podcast through
30 sec. promo videos; LinkedIn - network with industry pros
and publish monthly articles highlighting some of the podcast
stories
• Website: Full Sail digital portfolio site to showcase school
work; use blog to showcase rodeo marketing knowledge and
embed podcast episodes

fffffvav
Professional Development
Technical Skills
• Set up free HubSpot CRM; complete all CRM
courses through HubSpot Academy, Dec. 2019
• WordPress 5 Essential Training - Lynda.com, May
2019
Formal Education
• Complete Sportscaster, B.S by expected graduation
date of Feb. 2020
Soft Skills
• Writing Formal Business Letters & Emails -
Lynda.com, Sept. 2019
Mentor
• I would like an tv and radio expert with some
competitive video game experience with at least 20
years in tv and radio combined and 7-10 years of
gaming experience
PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level marketing pro with at least 25 yrs
of experience in rodeo industry; family man that upholds
Christian values, Jan. 2020
Formal Education
• Complete Sports Marketing & Media, B.S. by expected
graduation date in 2020
Technical Skills
• Set up free HubSpot CRM; complete all CRM courses
through HubSpot Academy, Dec. 2019
• WordPress 5 Essential Training - Lynda.com, May 2019
Soft Skills
• Writing Formal Business Letters & Emails - Lynda.com,
Sept. 2019
• Join local Toastmasters Club and regularly attend
monthly events, starting Oct. 2019

Target Audience
Recruiters & Hiring Managers at ESPN, Fox
Sports, CBS Sports
• Demographics: 65% male and 35% female from ages 6-70
years old, all across the world.
• Psychographics: Enjoys competitive head to head sports,
regularly miss favorite team and/or player, and likes a
good debate.
• Ideal Audience Members: Rick Party HR Manager (ESPN),
Sardelis Director Multimedia Sales (FS), Scott Galetti
Announcer (CBSS)
Fullie Salen
You know how the rodeo fanbase has been
gradually slipping over the past decade? Well,
what I do is produce personal brand stories that
entertain and inspire American families to celebrate
remarkable feats of bravery within professional bull riding. In fact, after
serving 10 years as a U.S. Marine, I produced a short ﬁlm that helped a
local cattle feed store increase their brand awareness online by 500% in just
one month. Customers often referenced my video as the reason they
decided to shop at the retail store.
“

fgrr
The eldest of two sisters, Quinte’ Isaac grew up in the city on
the westside of Atlanta, Georgia. He’s been a fan of football
every since he started grade school which shaped his “Know
it all” personality for football or sports in general. He’s been
an avid fan his entire life and dreams of becoming an analyst
for either ESPN or Fox Sports. After tearing his ACL in high
school Quinte’ had to figure out a career since tearing his ACL
put a stop to his pursuit to the NFL and so Quinte’ enrolled in
the Sportscaster program at Full Sail University to put his
“know it all” personality to the test.
IdentityREFERENCES
Brush, P. (2019). Patrick Brush LinkedIn Profile. Retrieved April
14, 2019, from https://www.linkedin.com/in/patrick-brush-
a1930786/
Kalkbrenner, T. (2019). Tracie Kalkbrenner LinkedIn Profile.
Retrieved April 14, 2019, from https://www.linkedin.com/in/
tracie-kalkbrenner-5113503/
ONETOnLine.org. (2019). Summary Report for: 15-1199.10 -
Search Marketing Strategists. Retrieved April 14, 2019, from
https://www.onetonline.org/link/summary/15-1199.10
PBR. (2019). PBR Company Page on Glassdoor. Retrieved
April 14, 2019, from https://www.glassdoor.com/Overview/
Working-at-PBR-EI_IE22119.11,14.htm
PBR Career Site. (2019). Public Relations Manager - Job
Description. Retrieved April 14, 2019, from https://
www.teamworkonline.com/other-sports-jobs/pbrnow/
professional-bull-riders/communications-community-relations/
public-relations-manager-1955827
PBR Career Site. (2019). Social Media Coordinator - Job
Description. Retrieved April 14, 2019, from https://
www.teamworkonline.com/other-sports-jobs/pbrnow/
professional-bull-riders/marketing/social-media-
coordinator-1955728
Professional Bull Riders, LLC. (2019). Professional Bull Riders,
LLC Company Page on LinkedIn. Retrieved April 14, 2019,
from https://www.linkedin.com/company/professional-bull-
riders-inc./
RodeoCommittees.org. (2019). 2019 Global Rodeo
Conference. Retrieved April 14, 2019, from https://
www.rodeocommittees.org/events/2019/2019-global-rodeo-
conference
SilverSpursRodeo.com. (2019). Event Schedule. Retrieved
April 14, 2019, from https://www.silverspursrodeo.com/event-
schedule/

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