This is a project I completed for my Portfolio class. Completed June 23, 2019

1. PERSONAL BRAND EXPLORATION
Rick Schelker
Project & Portfolio I: Week 3
June 22, 2019

2. The middle child of two other siblings, Rick
Schelker grew up in the small town Albia, Iowa,
which shaped his “down home, country boy-
style” ethics and principles. He’s been an avid
sports fan his entire life and dreams of
becoming a Sports Talk Television analyst. After
serving 12 years in the U.S. Army as an Engineer,
Rick enrolled in the Sportscasting program at
Full Sail University where he’s focused on
developing the different skills needed to be a
successful sportscaster.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Play-by-Play Announcer
• Sports Talk Podcast
• Sports Talk Television
Hero Brand Archetype -Expert
mastery through courageous acts in
a way that is strong and competent
as possible. Using my motivation,
confidence and discipline to
empower and motivate my
audiences and inspire them to
watch and/or listen to my show.
Sportscasting/Sports Talk for NFL & MLB

4. • DEMOGRAPHICS: 85% Female,
35-45 years old, Predominately
White, Married, College
Educated, Located in Eastern
America.
• PSYCHOGRAPHICS: Enjoys
listening to, watching and
participating in sports. Adhears
to conservative and progressive
lifestyles and opinions, loves
sporting events as well.
• IDEAL AUDIENCE MEMBERS:
ENRIQUE G WASHINGTON, HEAD
OF EXECUTIVE TALENT
ACQUISITION (ESPN), TERESETA
SEEBERGER, SR HR EXECUTIVE
(ESPN), KATHRYN FARA, TALENT
MANAGEMENT (ESPN)
Recruiters & Hiring Managers at ESPN, FS1, & NBC SPORTS
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2021)
• Land an entry-level Sports Talk/Sports Podcast
position on my own.
‣Connect with, and reach out to professionals in
the Sports Talk Podcast/Television/Radio
industry through Linkedin by September, 2021.
Mid Term: (2026)
• Lead a successful Sports Talk Podcast aimed at
expanding Sports Talk Podcast/Television
viewership.
‣Expand my analysis to develop into a
contributor role/ expert analysis role on a
Sports Talk Television show and Sports
ambassador by December 31, 2026.
Long Term: (2041)
• Be the Head Analyst/Sports debate personality on my
own Nationally syndicated Sports Talk television
show.
‣Be the lead/highest rated time slot/Sports Talk
head of my Television stationby December 31,
2041.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media Networking 87%
Adobe Creative Suite 65%
Knowledge of Subject Material 90%
Public Speaking 70%
SOFTHARD
Analytical Software 0%
Database Software 10%
Professional Writing 40%
Critical Thinking 55%
SOFTHARD

7. I help professional Sports fans increase
their love of sports by empowering and
motivating sports fans with thorough sports
analysis without bias.
PROMISE

8. CREDENTIALS
Work Experience:
• 12 years service in U.S.Army
• 1 year as a Diesel Mechanic Apprentice
Education:
• Diesel Service Technician, A.A.S., Des
Moines Area Community College (2017)
• Sportscasting, B.S., Full Sail University (Exp. 2021)
Awards:
• Army Achievement Medal (3x), U.S. Army

9. COMPETITION
Matthew Smith
Industry Experience:
• 1+ years podcasting and twitch.tv
broadcasting
Education:
• Current student enrolled in Sportscasting, B.S. at Full
Sail University
Leadership Experience:
• GameStop Store Manager in Training
Skills and Proficiencies:
• Customer Service- 1 Endorsement
• Sales- 1 Endorsement
• Retail- 1 Endorsement
Rick Schelker
Overall Online Presence:
• 60 connections, banner image not yet customized,
amateur headshot, no articles published, sporadically
active on personal Social Media accounts, URL
customized
• Grade: Poor, 20 out of 100
Industry Experience:
• 1 year as well respected part of the
discussion/analysis on “Showtime with
Ari Temkin” on watchfantom.com, as
well as “The TJ Carpenter Experience”
on watch fantom.com
Education:
• Current student enrolled in Sportscasting B.S. at Full
Sail University
Leadership Experience:
• U.S. Army, multiple leadership roles
Skills and Proficiencies:
• Public Speaking -0 endorsements
• Self Confidence- 0 endorsements
• Team Leadership - 0 Endorsements
Overall Online Presence:
• Less than 200 connections, banner image not yet
customized, professional headshot, no articles
published, highly active on personal Social Media
accounts, URL not yet customized
• Grade: Poor 20 out of 100

10. COMPETITION
Tim McDermott
Industry Experience:
• 19 years in the Sports Brodcasting/
Production industry
Education:
• Political Science, B.A.
Noteworthy Experience:
• 12 years Associate Producer for ESPN
Skills and Proficiencies:
• Broadcasting- 1 Endorsement
• Video Production- 0 Endorsements
• Broadcast Television- 0 Endorsements
Rick Schelker
Overall Online Presence:
• 452 connections, banner image customized, polished
headshot, detailed profile summaries, multiple
recommendations, URL not yet customized, premium
membership
• Grade: Good, 80 out of 100
Industry Experience:
• 1 year as a well respected part of the
discussion on “Showtime with Ari
Temkin” on watchfantom.com, and well
as “The TJ Carpenter Experience” on
watch fantom.com
Education:
• Current student enrolled in Sportscasting, B.S. at Full
Sail University
Leadership Experience:
• U.S. Army, multiple leadership roles
Skills and Proficiencies:
• Public Speaking- 0 Endorsements
• Self-Confidence- 0 Endorsements
• Team Leadership- 0 Endorsements
Overall Online Presence:
• Less than 200 connections, banner image not yet
customized, professional headshot, no articles
published, highly active on personal Social Media
accounts, URL not yet customized
• Grade: Poor 20 out of 100

11. BRAND POSITION
Renewing honesty, dignity and unbaised
sports analysis in American culture by sharing
sports analysis that leave you wanting more.
RICK SCHELKER

12. NETWORK & MARKETING
Industry Events & Organizations
• Iowa Broadcasters Association
http://iowabroadcasters.com/about
• National Sports Media Association.
https://nationalsportsmedia.org/awards/state-awards/iowa
• Free Drop-In Flag Football
Sunday June 30, 2019 Des Moines, Iowa
Digital Marketing
• Primary Content: est. podcast called “Rick’s Sporting Truth”;
45 min. episodes discussing the burning topics in sports; 1
episode per week; host and syndicate through Libsyn
• Primary Tools: FB and Twitter - promote podcast through 30
sec. promo videos; LinkedIn - network with industry pros and
publish monthly articles highlighting some of the podcast
stories
• Website: Full Sail digital portfolio site to showcase school
work; use blog to showcase rodeo marketing knowledge and
embed podcast episodes

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level Sportscasting pro with at least 25
yrs of experience in sports talk industry, Jan. 2020
Formal Education
• Complete Sportscasting, B.S. by expected graduation
date in 2021
Technical Skills
• SEO Foundations - Lynda.com, May 2020
• Microsoft Access- Statistics Database Training
Modules - Lynda.com, August 2019
Soft Skills
• Producing a Professional/Likeable Podcast -
Lynda.com, Sept. 2019
• Creating Creative Content- Lynda.com, October 2019

14. Rick Schelker
You know how the analysis of sports has
become quite biased? Well, what I do is produce
unbiased analysis on stories that entertain and
inspire American families to watch Sports Talk television, or listen to Sports
Talk Radio. In fact, after serving 12 years as a U.S. Army Soldier, I produced
a short analysis film that helped my friend and colleague gain buzz on his
Sports Talk show online . Fans on the show often referenced my video as a
nice change of pace from the bias you see so often in Sports these days.
“

15. REFERENCES
Brush, P. (2019). Patrick Brush LinkedIn Profile. Retrieved April
14, 2019, from https://www.linkedin.com/in/patrick-brush-
a1930786/
McDermott, T. (2019). Tim McDermott LinkedIn Profile.
Retrieved June 23, 2019, from https://www.linkedin.com
in/tim-mcdermott-broadcast/
ONETOnLine.org. (2019). Summary Report for: 27-3021.00-
Search Broadcast News Analyst. Retrieved June 23, 2019, from
https://www.onetonline.org/link/summary/27-3021.00
National Sports Media Association. (2019). Retrieved June 23,
2019, from https://nationalsportsmedia.org/awards/state-
awards/iowa
Iowa Broadcasters Association. (2019). Retrieved June 23,
2019, from https://nationalsportsmedia.org/awards/state-
awards/iowa