This is a project that I completed on behalf of my Project and Portfolio 1: Personal Branding course at Full Sail University completed on May 9, 2021

1. PERSONAL BRAND EXPLORATION
Travis Felton Sr.
Project & Portfolio I: Week 1
MAY 8,2021

2. The eldest of four siblings, Travis Felton Sr. grew up in a
small town called Cordele, Georgia, which shaped his
hardworking ethics and principles. After serving12 years
in the U.S. military as an Infantryman,Travis has been an
avid football fan his entire life and has dreams of
coaching and sportscasting.He has been coaching little
league football for the local Recreation Department for 8
years.He has also served as a play-by-play announcer for
the football games at the Recreation Department and
serve on the Recreation Board to help make decisions on
how to make things better for the kids and parents. Travis
has also enrolled in the Dan Patrick School of
Sportscasting at Full Sail University where he’s focused on
developing Sportscasting skills which he is so passionate
about.
IDENTITY
Picture of
You Goes
Here

3. PROFESSION
Potential Job Titles:
• Broadcast Announcer
• News Analysts, Reporters, and Journalists
• Writers and Authors
BRAND ARCHETYPE - Producing brand
stories through college and professional
football that transform lives by highlighting
football dreams. Using industry trends and
create new ones to captivate audiences and
inspire them to attend more football games
and watch more highlights
Sportscaster for College & Professional Football
Picture Relevant
to Your Industry
Goes Here

4. • DEMOGRAPHICS: 80% Male, 35-49
years old,Predominately white, Married,
College Educated, Located all over
America
• PSYCHOGRAPHICS: Enjoys sports
and working around sports, Spends free
time with family, regularly attends
sporting events, Adheres to
conservative lifestyles and opinions,
Regularly attends church services.
• IDEAL AUDIENCE MEMBERS:
Brittany Kelley, Senior
Recruiter(ESPN),Gene White, Director
Talent Acquisition(FOX Corporation ),
Margaret Marion, Director Human
Resources(CBS Corporation )
Recruiters & Hiring Managers at ESPN, Fox Sports, and CBS Sports
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2023)
• Land an entry-level sportscaster position at ESPN, CBS, or NBC.
‣Connect with, and send a follow up promotional email
to, 50 ESPN, CBS, and NBC team members on LinkedIn
by December 31, 2022.
Mid Term: (2028)
• Lead a successful Podcast aimed at College and Professional
football viewers.
‣Increase viewers each year for College and
Professional football for ESPN, CBS, or NBC by 20%
nationwide by December 31, 2028.
Long Term: (2043)
• Be able to have my own successful segment on ESPN, CBS, or
NBC.
‣Establish my own Sports Talk Football show for College
and Professional football by December 31,2043

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Social Media Marketing 75%
Abobe Creative Suite 50%
Time Management 65%
Public Speaking 65%
SOFT
HARD
Microsoft O
ffi
ce Suite 80%
Editing 50%
Professional Writing 70%
Public Speaking 65%
SOFT
HARD

7. I help College and Professional football organizations
increase viewers attendance by entertaining and
inspiring American families through digital media, tv,
and storytelling with my unique humor to make the
viewers want more.
PROMISE

8. CREDENTIALS
Work Experience:
• 12 years service in U.S. Army N.G..
• 4 years in Security for Paragon Systems
Education:
• Criminal Justice, A.S., South Georgia Technical
College (Dec.2013)
• Sportscasting, B.S., Full Sail University (Exp. 2023)
Awards:
• Armed Forces Expeditionary Medal, Global War
on Terrorism Service Medal, Army Service
Ribbon, Overseas Service Ribbon, Combat
Infantryman Badge.
• 8 years Volunteer Head Coach for Crisp County
and Wilcox County Recreation Departments
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Jackson McCarty
Industry Experience:
• Podcaster for Nexus Sports Network.Jan
2020-Present
• Summer Intern for East Arkansas
Broadcasters May 2018-Sep 2018
Education:
• Bachelor of Science -BS, Sportscasting 2019-2021
Leadership Experience:
• Does not include leadership experience on pro
fi
le.
• Volunteer for NFL OnePass Ambassadors Jan 2020
Skills and Pro
fi
ciencies:
• Sports Writing - 1 endorsement
• Public Speaking - 1 endorsement
• Critical Thinking - 2 endorsements
Travis Felton Sr.
Overall Online Presence:
• Less than 200 connections, banner image customized,
amateur headshot, details throughout pro
fi
le, articles
published, active on social media, URL customized.
• Grade: Average, 60 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Does not include work experience on
pro
fi
le, assumed to still be in school
Education:
• Current student enrolled in Dan Patrick’s School of
Sportscasting, B.S. at Full Sail University
• South Georgia Technical College, Associate of Applied
Science in Criminal Justice, Dec 2013
Leadership Experience:
• U.S. Army National Guard, multiple leadership roles
• Volunteer Head Coach for Crisp County and Wilcox
Recreation Departments, May 2014- Present
Skills and Pro
fi
ciencies:
• Counterterrorism - 1 endorsement
• Emergency Management - 1 endorsement
• Firearms - 1 endorsement
Overall Online Presence:
• Less than 200 connections, banner image not customized,
amateur headshot, details throughout pro
fi
le, no articles
published, active on social media, URL not yet customized
• Grade: Average, 56 out of 100

10. COMPETITION
Will Seymour
Noteworthy Experience:
• Freelance for local high school sports on a weekly basis.
Travis Felton Sr.
HEADSHOT HEADSHOT
Industry Experience:
• Sports Writer for Tillamook County
Pioneer, Aug 2013-Present
• Sports Editor for Country Media, May
2009-May 2011
• Assistant News/Sports Editor for KWVA
Eugene,88.1 FM May 2007-Jun2008
Education:
• University of Southern California, Master of Arts(MA),
Specialized Journalism 2012-2013
• University of Oregon, Bachelor of Arts(B.A.) Electronic
Media 2004-2008
•
Skills and Pro
fi
ciencies:
• Skill 1 Goes Here - 20 endorsements
• Skill 2 Goes Here - 18 endorsements
• Skill 3 Goes Here - 17 endorsements
Overall Online Presence:
• 214 connections, banner image not customized, amateur
headshot, details throughout pro
fi
le, articles published,
active on social media, URL not customized
• Grade: Superior, Average,80 out of 100
Industry Experience:
• Does not include work experience on
pro
fi
le, assumed to still be in school
Education:
• Current student enrolled in Dan Patrick’s School of
Sportscasting, B.S. at Full Sail University
• South Georgia Technical College, Associate of Applied
Science in Criminal Justice, Dec 2013
Leadership Experience:
• U.S. Army National Guard, multiple leadership roles
• Volunteer Head Coach for Crisp County and Wilcox
Recreation Departments, May 2014- Present
Skills and Pro
fi
ciencies:
• Counterterrorism - 1 endorsement
• Emergency Management - 1 endorsement
• Firearms - 1 endorsement
Overall Online Presence:
• Less than 200 connections, banner image not customized,
amateur headshot, details throughout pro
fi
le, no articles
published, active on social media, URL not yet customized
• Grade: Average, 56 out of 100

11. BRAND POSITION
Travis earned the nickname Coach Bigboi in the Army as
he left his brothers in arms astonished by how he talks
about football games and players with a unique sense of
humor. Renewing honor, humor, and commitment in
American Culture by sharing football stories that leave
you wanting more.
“COACH BIG BOI”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• The Sports Broadcasting Camp
‣ July 26-30 | Virtual Camp
• Sportscasters Talent Agency of America
‣ Dec 2021 | Online
• Podcast Movement Conference
‣ August 3-6 | Nashville
Digital Marketing
• Primary Content: Est. Podcast called “Coach Big Boi Football
Talk” 20 min. episodes telling football and football players
stories; 2 episodes per week; host and syndicate Youtube.
• Primary Tools: Facebook and Instagram- promote through 30
sec. promo videos; LinkedIn - network with Industry pros and
publish monthly articles highlighting some of the podcast
stories.
• Website: Full Sail Digital Portfolio site to showcase school
work. Use blog to showcase Sportscasting knowledge and
embed podcast episodes.
Picture of
You Goes
Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking Senior-level Sportscasting Pro with at
least 20 yrs of experience in the sportscaster
industry; family man that upholds Christian
values, July 2021
Formal Education
• Complete Dan Patrick School of Sportscasting,
B.S. by expected graduation date in 2023.
Technical Skills
• Get more e
ffi
cient in Microsoft O
ffi
ce Suite, Jun
2020
• Get more e
ffi
cient in Adobe Creative Suite, Jun
2020
Soft Skills
• Impromptu Speaking - Lynda.com, Dec. 2021
• Sports Writing Principles - Lynda.com, July 2021

14. Travis Felton Sr.
You know how the viewers ratings for College and
Professional football gradually slipping over the past years?
Well what I do is produce personal brand stories that entertain
with humor and inspire American tv viewers to celebrate remarkable feats of bravery and
integrity within College and Professional football. In fact, after serving 12 years as a soldier in
the U.S. Army/N.G., I took over for the local Recreational Department Director to call the
football games and helped increase the attendance and signups by 40% in just two months.
Customers and fans often referenced my humorous play calling as the reason they decided to
come to the games and sign up their kids to play football.
“
Picture of You
Goes Here

15. REFERENCES
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OnLine. https://www.onetonline.org/link/summary/27-3011.00
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27-3043.00 - Writers and authors. (n.d.). O*NET OnLine. https://
www.onetonline.org/link/summary/27-3043.00
4 ESPN careers & jobs. (2020, December 31). Get the job you really want -
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performing-his-patented-slide-at-the-hall-of-fame-game.html
(2020, September 9). ESPN.com. https://www.espn.com/
Hofheimer, B. (2012, September 7). Chris Berman signs multi-year ESPN extension.
ESPN Press Room U.S. https://espnpressroom.com/us/press-releases/
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(n.d.). LinkedIn. https://www.linkedin.com/in/gene-white-1a891a8/
(n.d.). LinkedIn. https://www.linkedin.com/in/jacksonmccarty/
(n.d.). LinkedIn. https://www.linkedin.com/in/margaretmarion/
(n.d.). Meetup - We are what we do. https://www.meetup.com/
fi
nd/us--
fl
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=tenMiles
Monday night football commentators Stuart Scott, Steve young, Trent... (n.d.).
Getty Images. https://www.gettyimages.com/detail/news-photo/monday-
night-football-commentators-stuart-scott-steve-young-news-photo/
450809095
Our 40 favorite ESPN personalities of all time. (2020, December 19).
Yardbarker. https://www.yardbarker.com/general_sports/articles/
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Please turn JavaScript on and reload the page. (n.d.). Job Search - Millions of Jobs
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d=&gclid=CjwKCAjwkN6EBhBNEiwADVfyaxCZh1Kd-7Amri9aiHsF3s8xOvvoOe
FVNF_20Cq4ipjJiOHqJQGp5hoC
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fi
nd/quick?
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(2015, December 4). Sportscasters Talent Agency of America. https://
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