This is a project during my Portfolio 1 course that explores my own personal branding (Completed: March, 2020).

1. PERSONAL BRAND EXPLORATION
Christian Holgado
Project & Portfolio I: Week 1
March 7, 2021

2. Christian Holgado grew up in the suburbs of
central New Jersey and spent his childhood
exploring virtual worlds and electronic music. As
the eldest son to an award-winning surgeon, he
wished to carry on his parent’s healing message.
His attempt at his parents’ legacy would lead
him to a new calling; his time in Manila showed
him to who needed healing. This event fueled
his passion for healing the world with music. He
then moved on to Full Sail University, seeking a
music business degree to develop his brand
and seek other ambassadors who share his
vision.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Talent Representative
• Entertainment Specialist
• Entrepreneur
ENTERTAINER ARCHETYPE -
• Celebrating life through happy little
beats.
• Showcasing Filipino sound by developing
exciting virtual events.
• Creating playful marketing with the latest
trends.
Agents and Business Managers of Filipino EDM Artists
in the Music Industry
Picture Relevant to
Your Industry Goes
Here

4. • DEMOGRAPHICS: Filipino males
aged 18-32 with some college
education making under $20,000
annually.
• PSYCHOGRAPHICS: energetic
party goers, active on social
media, enjoys online gaming and
online shopping, follows the
latest trends.
• IDEAL AUDIENCE MEMBERS:
• Carlo Atendido, DJ
• John Sedano, Record Producer
• Mark Sianghio, DJ
Filipino Electronic Music Artists branching into Virtual Events
TARGET AUDIENCE

5. GOALS
Short Term: (June, 2022)
• Successful EP launch of first artist, “E2D”
‣ 100,000+ streams on Spotify
‣ 2,000+ followers on Social Media (Instagram/
SnapChat/YouTube)
Mid Term: (December, 2027)
• Successful launch of featured duo, Bop Ross.
‣ 250,000+ streams on Spotify
‣ 10,000+ followers on Social Media
‣ Produced at least 2 virtual events with
‣ 750+ active viewers during stream
Long Term: (May, 2032)
• Expansion into Filipino market
• Signed 2 Filipino artists
‣ At least 1 EP or album release per artist
‣ 2,000+ followers on Social Media per artist
‣ 100,000+ streams on Spotify per artist
‣ 3 Virtual Events produced in Manila with
‣ 400,000+ views per event or
‣ 1,000+ active viewers per stream

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Final Cut Pro 45%
Adobe Illustrator 20%
Teamwork 50%
Speaking 40 %
SOFT
HARD
Adobe Photoshop 18%
Facebook [Advertising] 10%
Creative Thinking 40%
Persuasion 20%
SOFT
HARD

7. I help emerging Filipino DJs build their
online persona by showcasing their
electronic sound on a virtual stage.
PROMISE

8. CREDENTIALS
Work Experience:
• Dr. Cesar Holgado M.D., Physician
Assistant (8 Years)
• “E2D”, Artist Manager (1 Year)
• Freelance Videographer (2 Years)
Education:
• Music Business, B.S., Full Sail University (2022)
Awards:
• Magna Cum Laude, St. Joseph High
School (2014)
• NJ Youth And Government Outstanding
Press Delegate (2013 & 2014)
Picture Relevant to
Your Industry Goes
Here

9. COMPETITION
Myles Shear
Industry Experience:
• Kygo, Manager
• Thomas Jack, Manager
• EDM Sauce, Co-Founder
Education:
• Bachelor’s in Entertainment Business, Full Sail
University (2012-2015)
Leadership Experience:
• Kygo, Manager
• Thomas Jack, Manager
• EDM Sauce, Co-Founder
Skills and Proficiencies:
• Music Industry - 12 endorsements
• Music - 11 endorsements
• Music Production - 9 endorsements
Christian Holgado
Overall Online Presence:
• 283 connections, banner image not customized,
professionall headshot featured, profile is moderately
detailed, no published articles or public posts, more
active on Instagram (IG link not posted), LinkedIn URL
not customized
• Grade: Above Average, 70 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Bop Ross Records, Founder
Education:
• St. Joseph High School (2014)
• Music Business, Full Sail University (2022)
• [Currently Enrolled]
Leadership Experience:
• No leadership experience on LinkedIn
Skills and Proficiencies:
• Event Planning - 0 endorsements
• Social Media Marketing - 0 endorsements
• Music - 0 endorsements
Overall Online Presence:
• 14 connections, banner image not customized, no
headshot, little details on profile, no links to articles or
projects, inactive on social media, LinkedIn is not
customized?
• Grade: Poor, 12 out of 100

10. COMPETITION
Sofia Villegas
Education:
• Music Business, Full Sail University (2021)
• Outstanding French Language Studies, Cavilam (2019)
• Marketing on Twitter, LinkedIn (2020)
• Makeup Artist, Tras La Imagen Inc.
Leadership Experience:
• Director of Digital Media, Sky Vanity LLC
• Social Media Manager, Vali Skin Care LLC
Skills and Proficiencies:
• Music Industry - 1 endorsements
• Makeup Artistry - 1 endorsements
• Singing - 1 endorsements
Christian Holgado
Overall Online Presence:
• 116 connections, banner image is customized,
professional headshot, detailed biography, no recent
published articles, no linked social media, URL is
customized
• Grade: Superior, 80 out of 100
Industry Experience:
• Bop Ross Records, Founder
Education:
• St. Joseph High School (2014)
• Music Business, Full Sail University (2022)
• [Currently Enrolled]
Leadership Experience:
• No leadership experience on LinkedIn
Skills and Proficiencies:
• Event Planning - 0 endorsements
• Social Media Marketing - 0 endorsements
• Music - 0 endorsements
Overall Online Presence:
• 14 connections, banner image not customized, no
headshot, little details on profile, no links to articles or
projects, inactive on social media, LinkedIn is not
customized?
• Grade: Poor, 12 out of 100
Industry Experience:
• Director of Digital Media, Sky Vanity
LLC
• Social Media Manager, Vali Skin Care
LLC

11. BRAND POSITION
Setting the stage for unheard Filipino voices by
creating virtual events that leave audiences
breathless.
CHRISTIAN “PUFF” HOLGADO
Christian has rightfully earned the name “Puff” for his self
depreciating humor is so funny, it will leave you gasping for air.
Also, he has asthma.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Wanderland Music Festival
‣ March 2020 (Postponed) | Manila, Philippines
• Winter Music Conference
‣ March, 2020 (Postponed) | Miami, FL
• Chroma Music Festival
‣ April 2020 (Postponed) | Manila, Philippines
Digital Marketing
• Primary Content: Create a stream series called “a stream to vibe to” where
people can listen to new music and have a good laugh. There will be two
segments per show; first segment is where I showcase new music and the next
segment is a chill out session where I play games and interact with the chat
members. This stream can be done bi-weekly on Fridays via Twitch then re-
upload it to either YouTube or Mixcloud.
• Primary Tools: Create funny 6 second snippets to promote streams on
Instagram, Snapchat, and Facebook. Use LinkedIn to connect with industry
professionals and invite them on to my show.
• Website: My personal portfolio website can be used as a supplemental
resource to showcase my technical skills and how they were incorporated into
my personal business.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking a mid-level talent agent with at least 10 years
of experience in the club industry; a well grounded,
music lover who has a vast understanding of DJ culture.
(April 2020)
Formal Education
• Bachelors in Music Business, Full Sail University (2022)
Technical Skills
• UCF Digital Marketing Bootcamp | University of Central
Florida (Jun, 2022)
• Adobe InDesign CC - Essentials Training Course |
Udemy (Sep, 2022)
• LinkedIn Training for Final Cut Pro X | LinkedIn
Learning (Jun, 2021)
Soft Skills
• Public Speaking Course | coursera.org (Mar, 2022)
• Creative Thinking Course | coursera.org (Mar, 2022)
• Negotiation Workshop/Certification | Harvard (2022)

14. Christian Holgado
You know there is a gap between Filipinos and the
EDM industry. Well, what I do is create electrifying virtual events that leave
audiences in emotional shock. These events give a platform for emerging
Filipino DJs to premier the soundtrack to their life. In fact, I have put on
small time events in New Jersey that have increased the artist’s popularity
by 50%.
“

15. REFERENCES
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Introduction to public speaking. (n.d.). Retrieved March 07, 2021, from https://
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Salary Explorer Team. (n.d.). Average salary in Manila 2021. Retrieved March 07, 2021,
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take-spotlight
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