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Personal brand exploration
- 1. PERSONAL BRAND EXPLORATION TreverNelsen Project & Portfolio I: Week 3 September 18, 2020
- 2. Trever Nelsen wasborn in Virginia Beech, Virginia before moving to Kalamazoo Michigan when he was 2 years old. Trever has been playing sports since he was just four years old. He has played hockey, baseball, football and basketball. But his senior year of high school changed all that when he suffered a bad knee injury that wouldn’t allow him to play anymore. He didn’t let the fact he couldn’t play discourage him. He had to find new ways to sGll be involved in sports. AIer doing a lot of research and comparing the different SportscasGng programs he found a one that was beKer than the rest. He found The Dan Patrick School of BroadcasGng through Full Sail University. AIer talking to an administraGve assistant, he knew this was the prefect program for him. IDENTITY
- 3. PROFESSION Potential Job Titles: •Broadcast News Analysts • Reporters and Correspondents • Film and Video Editors Hero Archetype- Rising to the challenge, inspire others and are determined to lead their mark on things. Broadcasting for Professional Sporting events
- 4. • DEMOGRAPHICS NBA-65% maleand 35% female with 30% between the ages of 18 to 34 NHL- 62% male and 38% female with 33% between the ages of 18-34 MLB- 70% male and 30% female with 29% between the ages of 18-34 NFL- 53% male and 47% female with 32% between the ages of 18-34 • PSYCHOGRAPHICS: Mostly middle aged males and females that are have disposable income. TARGET AUDIENCE
- 5. GOALS Short Term: (ImmediatelyAIer GraduaGon, 2022) Entry level posiGon News Producer Sinclair Broadcast Group Mid Term: (2028) Sports Reporter Next Star Responsible for researching, wriGng, capturing visual content and ediGng stories for mulGple plaZorms Long Term: (2040) Fox Manager, Sports Screening Produce and edit compelling video programming to support FOX Sports’ video operaGons department, broadcast clipping, and sales iniGaGves on FOX Sports Digital properGes
- 6. SKILLS ANALYSIS Notable Skills& Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: English Language 75% Customer and Personal Service. 72% Communication and Media 70% Computers and Electronics 60% SOFTHARD English Language 91% Customer and Personal Service 97% Communication and Media 73% Computers and Electronics 71% SOFTHARD
- 7. I want tomake fans love and enjoy sports as much as I do. PROMISE
- 8. CREDENTIALS Work Experience: • 5years working at local movie theater • 2 years of managerial experience • 6 years of stocking experience Education: • Graduated from Parchment High school in 2014 • Sportscasting Full Sail University (Exp. 2022)
- 9. COMPETITION Patrick Brush Industry Experience: •Does not include work experience on profile; assumed to still be in school Education: • Current student enrolled in Sports Marketing & Media, B.S. at Full Sail University Leadership Experience: • Eagle Scout and 5th Degree Black Belt, would allude to well-disciplined young man • MOAA Award, AFJROTC award for leadership recognition Skills and Proficiencies: • Public Speaking - 9 endorsements • Social Media - 5 endorsements • Microsoft Office - 4 endorsements Fullie Salen Overall Online Presence: • Less than 200 connections, banner image not yet customized, amateur headshot, lack of details throughout profile, no articles published, inactive on social media, URL not yet customized • Grade: Poor, 15 out of 100 Industry Experience: • 2 year social media marketing for cattle feed retail store Education: • Current student enrolled in Sports Marketing & Media, B.S. at Full Sail University Leadership Experience: • U.S. Marine Corps, multiple leadership roles Skills and Proficiencies: • Social Media Marketing - 87 endorsements • Adobe Creative Suite - 65 endorsements • Public Speaking - 60 endorsements Overall Online Presence: • 500+ connections, banner image customized, professional headshot, detailed summaries throughout profile with two content pieces, no articles published, sporadically active on personal social media accounts, URL customized • Grade: Average, 58 out of 100
- 10. COMPETITION Tracie Kalkbrenner Industry Experience: •~13 years of marketing experience, 1 year as a marketing manager at PBR Education: • Marketing, B.A. • Sports & Exercise Management, M.A. Noteworthy Experience: • Entrepreneurship - President of promotions company for over 3 years with respectable clientele • Entrepreneurship - Real estate company for nearly 6 years; could be distracting attention from PBR work Skills and Proficiencies: • Ticket Sales - 25 endorsements • Live Events - 20 endorsements • Event Planning - 17 endorsements Fullie Salen Overall Online Presence: • 500+ connections, banner image not yet customized, polished headshot, detailed profile summaries, two recommendations, notable volunteer work, URL not yet customized, premium membership • Grade: Good, 70 out of 100 Industry Experience: • 2 year social media marketing for cattle feed retail store Education: • Current student enrolled in Sports Marketing & Media, B.S. at Full Sail University Leadership Experience: • U.S. Marine Corps, multiple leadership roles Skills and Proficiencies: • Social Media Marketing - 87 endorsements • Adobe Creative Suite - 65 endorsements • Public Speaking - 60 endorsements Overall Online Presence: • 500+ connections, banner image customized, professional headshot, detailed summaries throughout profile with two content pieces, no articles published, sporadically active on personal social media accounts, URL customized • Grade: Average, 58 out of 100
- 11. BRAND POSITION AS ANASPIRING SPORTSCASTER FOR MAJOR SPORTS, I WANT TO BRING A KNOWLEDGEABLE PERSPECTIVE TO THE FANS THAT EVERYONE WILL ENJOY, WITH MY ANALYSIS, PLAY-BY-PLAY ANNOUNCING, AND ABILITY TO INTERVIEW GUESTS IN A WAY THAT ATTRACTS AND RETAINS AN AUDIENCE
- 12. NETWORKING & MARKETING Industry Events& Organizations • National Sports Media • No Upcoming events because of COVID can stream online anytime • National Association Of Broadcasters • October 5 - 9, 2020- Virtual • Sports Broadcasting Camp ‣ October 9-11 2020- Virtual Digital Marketing • Primary Content: Post and write stories about the latest score and events from the previous games • Primary Tools: Blogs and posting on social media • Website: Full Sail digital portfolio as well as Facebook and Twitter so people can get to my content easily
- 13. PROFESSIONAL DEVELOPMENT Mentor • Someonewho has a lot of experience broadcasting live events or someone with years of experience behind the camera. Knows everything that goes on during a broadcast. Formal Education • The Dan Patrick school of Sportscasting finish in 2022 Technical Skills • Editing highlights • Communication skills • Writing skills • Adobe Programs Soft Skills • Game logging • Writing Scrips • Voice overs
- 14. Trever Nelsen The raGngfor most sports are decreasing very year as people start to have other things to entertain them. I want make people enjoy sports again and make them have the same passion that I do. I don’t want fans to just watch the big games I want them to tune into a random Tuesday game and be excited to watch it.
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