Trever Nelsen was injured in his senior year of high school and could no longer play sports, so he researched broadcast journalism programs and chose to attend The Dan Patrick School of Sportscasting at Full Sail University. The document outlines Trever's background, goals to become a sports broadcaster, skills analysis, professional development plan, and networking strategies to help him achieve his dream career.

1. PERSONAL BRAND EXPLORATION
Trever Nelsen
Project & Portfolio I: Week 3
September 18, 2020

2. Trever Nelsen was born in Virginia Beech, Virginia before moving to
Kalamazoo Michigan when he was 2 years old. Trever has been playing
sports since he was just four years old. He has played hockey, baseball,
football and basketball. But his senior year of high school changed all that
when he suffered a bad knee injury that wouldn’t allow him to play
anymore. He didn’t let the fact he couldn’t play discourage him. He had to
find new ways to sGll be involved in sports. AIer doing a lot of research
and comparing the different SportscasGng programs he found a one that
was beKer than the rest. He found The Dan Patrick School of BroadcasGng
through Full Sail University. AIer talking to an administraGve assistant, he
knew this was the prefect program for him.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Broadcast News Analysts
• Reporters and Correspondents
• Film and Video Editors
Hero Archetype- Rising to the
challenge, inspire others and are
determined to lead their mark on things.
Broadcasting for Professional Sporting events

4. • DEMOGRAPHICS
NBA-65% male and 35% female with 30%
between the ages of 18 to 34
NHL- 62% male and 38% female with
33% between the ages of 18-34
MLB- 70% male and 30% female with
29% between the ages of 18-34
NFL- 53% male and 47% female with 32%
between the ages of 18-34
• PSYCHOGRAPHICS: Mostly middle
aged males and females that are have
disposable income.
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately AIer GraduaGon, 2022)
Entry level posiGon
News Producer
Sinclair Broadcast Group
Mid Term: (2028)
Sports Reporter Next Star
Responsible for researching, wriGng, capturing visual content
and ediGng stories for mulGple plaZorms
Long Term: (2040)
Fox Manager, Sports Screening
Produce and edit compelling video programming to support
FOX Sports’ video operaGons department, broadcast
clipping, and sales iniGaGves on FOX Sports Digital properGes

6. SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
English Language 75%
Customer and Personal Service. 72%
Communication and Media 70%
Computers and Electronics 60%
SOFTHARD
English Language 91%
Customer and Personal Service 97%
Communication and Media 73%
Computers and Electronics 71%
SOFTHARD

7. I want to make fans love and enjoy sports as
much as I do.
PROMISE

8. CREDENTIALS
Work Experience:
• 5 years working at local movie theater
• 2 years of managerial experience
• 6 years of stocking experience
Education:
• Graduated from Parchment High school
in 2014
• Sportscasting Full Sail University (Exp.
2022)

9. COMPETITION
Patrick Brush
Industry Experience:
• Does not include work experience on
profile; assumed to still be in school
Education:
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Leadership Experience:
• Eagle Scout and 5th Degree Black Belt, would allude to
well-disciplined young man
• MOAA Award, AFJROTC award for leadership
recognition
Skills and Proficiencies:
• Public Speaking - 9 endorsements
• Social Media - 5 endorsements
• Microsoft Office - 4 endorsements
Fullie Salen
Overall Online Presence:
• Less than 200 connections, banner image not yet
customized, amateur headshot, lack of details
throughout profile, no articles published, inactive on
social media, URL not yet customized
• Grade: Poor, 15 out of 100
Industry Experience:
• 2 year social media marketing for cattle
feed retail store
Education:
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Leadership Experience:
• U.S. Marine Corps, multiple leadership roles
Skills and Proficiencies:
• Social Media Marketing - 87 endorsements
• Adobe Creative Suite - 65 endorsements
• Public Speaking - 60 endorsements
Overall Online Presence:
• 500+ connections, banner image customized,
professional headshot, detailed summaries throughout
profile with two content pieces, no articles published,
sporadically active on personal social media accounts,
URL customized
• Grade: Average, 58 out of 100

10. COMPETITION
Tracie Kalkbrenner
Industry Experience:
• ~13 years of marketing experience, 1
year as a marketing manager at PBR
Education:
• Marketing, B.A.
• Sports & Exercise Management, M.A.
Noteworthy Experience:
• Entrepreneurship - President of promotions company
for over 3 years with respectable clientele
• Entrepreneurship - Real estate company for nearly 6
years; could be distracting attention from PBR work
Skills and Proficiencies:
• Ticket Sales - 25 endorsements
• Live Events - 20 endorsements
• Event Planning - 17 endorsements
Fullie Salen
Overall Online Presence:
• 500+ connections, banner image not yet customized,
polished headshot, detailed profile summaries, two
recommendations, notable volunteer work, URL not yet
customized, premium membership
• Grade: Good, 70 out of 100
Industry Experience:
• 2 year social media marketing for cattle
feed retail store
Education:
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Leadership Experience:
• U.S. Marine Corps, multiple leadership roles
Skills and Proficiencies:
• Social Media Marketing - 87 endorsements
• Adobe Creative Suite - 65 endorsements
• Public Speaking - 60 endorsements
Overall Online Presence:
• 500+ connections, banner image customized,
professional headshot, detailed summaries throughout
profile with two content pieces, no articles published,
sporadically active on personal social media accounts,
URL customized
• Grade: Average, 58 out of 100

11. BRAND POSITION
AS AN ASPIRING SPORTSCASTER FOR MAJOR SPORTS, I WANT TO
BRING A KNOWLEDGEABLE PERSPECTIVE TO THE FANS THAT
EVERYONE WILL ENJOY, WITH MY ANALYSIS, PLAY-BY-PLAY
ANNOUNCING, AND ABILITY TO INTERVIEW GUESTS IN A WAY
THAT ATTRACTS AND RETAINS AN AUDIENCE

12. NETWORKING &
MARKETING
Industry Events & Organizations
• National Sports Media
• No Upcoming events because of COVID can stream online
anytime
• National Association Of Broadcasters
• October 5 - 9, 2020- Virtual
• Sports Broadcasting Camp
‣ October 9-11 2020- Virtual
Digital Marketing
• Primary Content: Post and write stories about the latest
score and events from the previous games
• Primary Tools: Blogs and posting on social media
• Website: Full Sail digital portfolio as well as Facebook and
Twitter so people can get to my content easily

13. PROFESSIONAL DEVELOPMENT
Mentor
• Someone who has a lot of experience broadcasting live
events or someone with years of experience behind the
camera. Knows everything that goes on during a
broadcast.
Formal Education
• The Dan Patrick school of Sportscasting finish in 2022
Technical Skills
• Editing highlights
• Communication skills
• Writing skills
• Adobe Programs
Soft Skills
• Game logging
• Writing Scrips
• Voice overs

14. Trever Nelsen
The raGng for most sports are decreasing very year as people start
to have other things to entertain them. I want make people enjoy sports again and make
them have the same passion that I do. I don’t want fans to just watch the big games I want
them to tune into a random Tuesday game and be excited to watch it.

15. REFERENCES
https://www.onetonline.org/link/summary/
27-3011.00
https://www.theshelf.com/the-blog/sports-
viewership
https://www.linkedin.com/jobs/search/?
currentJobId=2162433248&keywords=sinclair
%20broadcast%20group%20news%20produce
r
https://nexstar.wd5.myworkdayjobs.com/en-
US/nexstar/job/MI-Lansing/Sports-
Reporter_REQ-5996
https://www.simplyhired.com/search?
q=sports+broadcasting&job=tTURh4KYSnOac
mr-LqSM0wmFa3jt6_daMx5fzleK6V8Z_-3-
MKmv0Q
hKps://naGonalsportsmedia.org/
hKps://www.nab.org/events/
hKps://www.sportsbroadcasGngcamp.com/