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PERSONAL BRAND EXPLORATION
David DeYoung
Project & Portfolio I: Week 1
Nov 27, 2023
I am just a kid that grew up in Washington State.
As time has gone the constant grind of working
jobs I don’t enjoy became overwhelming. I
decided to pursue my passion of Sports
Commentary through the schools new program.
I hope one day to be a correspondent for Fox
Sports and possibly with my own platform
IDENTITY
PROFESSION
Potential Job Titles:
• Sports Analyst
• Live Commentator
• Sports Journalist
BRAND ARCHETYPE - In the
industry of Sports there is always a
need for commentators. As
someone with the Hero archetype I
lift people up a long with a lasting
sense of comedic relief to back up
players and create aspiring content
for listeners
[Analyst] for [Sports]
[CATEGORY of PEOPLE]
TARGET AUDIENCE
Big Cat
Outreach Plan:
• Create a 25 minute video diving deep into the Panthers
season to show wealth of knowledge
• Website/Email
• I will apply via website within 3 months and email within
6
PROFILE
PICTURE Podcast Producer Barstool
Sports
Dove Chorney
Outreach Plan:
• Sending a video of knowledge and comedic relief to the
email he puts out for people he might like.
• Email is one method. Posting on Instagram or Youtube
and sending a link
• As they just started this segment I will post and tag him
within the end of the year
PROFILE
PICTURE Sport Writer for Flagrant
Show
NFL Network
Outreach Plan:
• Reach the hiring department via job application online
• Show The knowledge obtained over the years watching
NFL Network and how it applies to my research.
• Reaching out via job application or by the end of the
college day to reach out through the schools help
officers
PROFILE
PICTURE Hiring Team of next gen stats
GOALS
Short Term: (Immediately After Graduation, 2025)
• Start working at a sports based company geared
towards the communication side
‣I will accomplish this goal by consistently
researching trends in the football world, while
also posting consistent content for my Brand.
Mid Term: (2030)
• Become a full time Commentator for Football and
Baseball Games.
‣Consistently work closely with others to
develop strong relationships while also working
on my concise diction and knowledge of the
game.
Long Term: (2034-2040)
• Take over for Scott Hansen as the official caller of
NFL Redzone.
‣Maintain strong lasting relationships while
proving to be a well liked comedic and
steadfast commentator able to be agile
SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Consistent posting on Social
Media
SOFT
HARD
Novice / Adept / Expert
Ability to use Apps Like Premier
Pro
Novice / Adept / Expert
Communication and Diction Novice / Adept / Expert
Team Player and Likable Novice / Adept / Expert
Fluent Sentences and written
pieces
SOFT
HARD
Novice / Adept / Expert
Improvisation Novice / Adept / Expert
Extensive knowledge in the
subject
Novice / Adept / Expert
Self Motivated Novice / Adept / Expert
I Create consistent insight that appeals to the fans and those around me.
PROMISE
CREDENTIALS
Work Experience:
• D2D Sales; Working on a multi Million
dollar solar job, was the head and made
sure all moving pieces worked well
together and smoothly
• Server; Employee of the month the first
month. Social and improvical
Education:
• Science of Sportscasting, B.S., Full Sail University (Exp. 2026)
Leadership Roles:
• Am always open to others ideas, and
make sure everyone is heard and
understood. Sometimes you gotta get
your hands dirty
Picture Relevant
to Your Industry
Goes Here
COMPETITION
Tom Verducci
Industry Experience:
• Color Commentator for Fox Sports
and on field analyst
Education:
• Penn State with a BA in Journalism
Leadership Experience:
• Host of his College Radio Station
• Head of Journalist Class
Skills and Proficiencies:
• Set Writer 25 Endorsements
• Communications 38 Endorsements
• Video Editing 4 endorsements
David (Jake) DeYoung
Overall Online Presence:
• Incredible customization with a full detailed story a long
with loads of experience to back up his customized
work source
• Grade: Superior 95 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Called into a Podcast show a few
times
Education:
• Full Sail University Student
Leadership Experience:
• Head of a project management Company
• General Manager of a flooring company
Skills and Proficiencies:
• Video Editing 0 Endorsements
• Communications 0 Endorsements
• Analytical Research 0 Endorsements
Overall Online Presence:
• 3 Connections, poorly worded bio. No experience, and
a bad headshot
• Grade: Poor 25 out of 100
COMPETITION
Henry Lockwood
Noteworthy Experience:
• Degree in Film Editing
• Degree also in Image Directing
David DeYoung
HEADSHOT HEADSHOT
Industry Experience:
• Podcaster
Education:
• Boston University for Film
Skills and Proficiencies:
• Video Editing 2 Endorsements
• Video Production 3 Endorsements
• Editing 2 Endorsements
Overall Online Presence:
• 154 Connections, No headshot, but is in the line of work
I hope to be. No custom URL
• Average 65 out of 100
Industry Experience:
• Called into a Podcast show a few
times
Education:
• Full Sail University Student
Leadership Experience:
• Head of a project management Company
• General Manager of a flooring company
Skills and Proficiencies:
• Video Editing 0 Endorsements
• Communications 0 Endorsements
• Analytical Research 0 Endorsements
Overall Online Presence:
• 3 Connections, poorly worded bio. No experience, and
a bad headshot
• Grade: Poor,25 out of 100
BRAND POSITION
For Sports Fans who strongly love players more
then a team, I provide a strong willed and
comedic aspect to a ever changing narrative
because of my background, the struggles that
have made me, and the initiative to follow my
heart it creates feeling in those around.
HEROS ARE NOT BORN THEY ARE MADE
NETWORKING &
MARKETING
Industry Events & Organizations
• College Football Gameday
‣ Arizona State University | Next year sometime
• Fox Sports Spring internship
‣ January 2024 | Peoria AZ
• ESPN Winter Internship
‣ Nov 2025 | Texas
Digital Marketing
• Primary Content: I will create two types of content. 1. Will be
motivational sports or workout related content to show people
that pushing yourself is always good. And 2, will do 1 show a
week discussing the past weekend in Football, basketball, or
other sports to show my knowledge.
• Primary Tools: I will use Youtube for my show once a week,
and tik Tok for the inspirational content.
• Website: Posting to everything so that as many people can
get a view of it, a long with sending videos to those higher up.
PROFESSIONAL DEVELOPMENT
Mentor
• I will look to a mentor that is consistent. One that
constantly is looking to better themselves and put
themselves out for growth. Est. By Graduation
Formal Education
• Science of Sportscasting Aug 2026
Technical Skills
• Adobe After Effects, 2024
• Youtube and posting on Youtube. 2024
• Adobe Premiere Pro, 2026
Soft Skills
• Consistently putting out content and watching videos to
grow my knowledge 2025
• Continue to post, a long with writing set pieces to start
the show 2024
• Work on all videos through Pro to make myself versatile
anywhere in the industry. 2026
David Jake DeYoung
Sometimes Life is too serious to be angry all the time. With a comical growth
of enjoyable entertainment topics, I can be the next leader in a multitude of
enjoyable content that inspires and inhibits laughter and joy.
REFERENCES
AR, KT. “Internships.” Bonneville Phoenix - Ktar News, Arizona Sports & Espn
Phoenix - Sports Talk Show Hosts - Phoenix, AZ | Chegg Internships,
2023,
www.internships.com/posting/lit_39574656770?utm_campaign=google_
jobs_apply&utm_source=google_jobs_apply&utm_medium=organic.
“Career Community & Conversations | Glassdoor.” Edited by Career Advice
For Students, Career Community & Conversations , 2023,
www.glassdoor.com/Community/index.htm.
Sports, Barstool. “Old Row Events - Barstool Events.” Barstool Sports, 2023,
www.barstoolsports.com/events/oldrow.
Sports, Fox. “Find Jobs at Fox Careers.” FOX Careers Website, 2023,
www.foxcareers.com/.

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DeYoung_David_DMBS_PB1_2023_11 Portfolio.pptx

  • 1. PERSONAL BRAND EXPLORATION David DeYoung Project & Portfolio I: Week 1 Nov 27, 2023
  • 2. I am just a kid that grew up in Washington State. As time has gone the constant grind of working jobs I don’t enjoy became overwhelming. I decided to pursue my passion of Sports Commentary through the schools new program. I hope one day to be a correspondent for Fox Sports and possibly with my own platform IDENTITY
  • 3. PROFESSION Potential Job Titles: • Sports Analyst • Live Commentator • Sports Journalist BRAND ARCHETYPE - In the industry of Sports there is always a need for commentators. As someone with the Hero archetype I lift people up a long with a lasting sense of comedic relief to back up players and create aspiring content for listeners [Analyst] for [Sports]
  • 4. [CATEGORY of PEOPLE] TARGET AUDIENCE Big Cat Outreach Plan: • Create a 25 minute video diving deep into the Panthers season to show wealth of knowledge • Website/Email • I will apply via website within 3 months and email within 6 PROFILE PICTURE Podcast Producer Barstool Sports Dove Chorney Outreach Plan: • Sending a video of knowledge and comedic relief to the email he puts out for people he might like. • Email is one method. Posting on Instagram or Youtube and sending a link • As they just started this segment I will post and tag him within the end of the year PROFILE PICTURE Sport Writer for Flagrant Show NFL Network Outreach Plan: • Reach the hiring department via job application online • Show The knowledge obtained over the years watching NFL Network and how it applies to my research. • Reaching out via job application or by the end of the college day to reach out through the schools help officers PROFILE PICTURE Hiring Team of next gen stats
  • 5. GOALS Short Term: (Immediately After Graduation, 2025) • Start working at a sports based company geared towards the communication side ‣I will accomplish this goal by consistently researching trends in the football world, while also posting consistent content for my Brand. Mid Term: (2030) • Become a full time Commentator for Football and Baseball Games. ‣Consistently work closely with others to develop strong relationships while also working on my concise diction and knowledge of the game. Long Term: (2034-2040) • Take over for Scott Hansen as the official caller of NFL Redzone. ‣Maintain strong lasting relationships while proving to be a well liked comedic and steadfast commentator able to be agile
  • 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Consistent posting on Social Media SOFT HARD Novice / Adept / Expert Ability to use Apps Like Premier Pro Novice / Adept / Expert Communication and Diction Novice / Adept / Expert Team Player and Likable Novice / Adept / Expert Fluent Sentences and written pieces SOFT HARD Novice / Adept / Expert Improvisation Novice / Adept / Expert Extensive knowledge in the subject Novice / Adept / Expert Self Motivated Novice / Adept / Expert
  • 7. I Create consistent insight that appeals to the fans and those around me. PROMISE
  • 8. CREDENTIALS Work Experience: • D2D Sales; Working on a multi Million dollar solar job, was the head and made sure all moving pieces worked well together and smoothly • Server; Employee of the month the first month. Social and improvical Education: • Science of Sportscasting, B.S., Full Sail University (Exp. 2026) Leadership Roles: • Am always open to others ideas, and make sure everyone is heard and understood. Sometimes you gotta get your hands dirty Picture Relevant to Your Industry Goes Here
  • 9. COMPETITION Tom Verducci Industry Experience: • Color Commentator for Fox Sports and on field analyst Education: • Penn State with a BA in Journalism Leadership Experience: • Host of his College Radio Station • Head of Journalist Class Skills and Proficiencies: • Set Writer 25 Endorsements • Communications 38 Endorsements • Video Editing 4 endorsements David (Jake) DeYoung Overall Online Presence: • Incredible customization with a full detailed story a long with loads of experience to back up his customized work source • Grade: Superior 95 out of 100 HEADSHOT HEADSHOT Industry Experience: • Called into a Podcast show a few times Education: • Full Sail University Student Leadership Experience: • Head of a project management Company • General Manager of a flooring company Skills and Proficiencies: • Video Editing 0 Endorsements • Communications 0 Endorsements • Analytical Research 0 Endorsements Overall Online Presence: • 3 Connections, poorly worded bio. No experience, and a bad headshot • Grade: Poor 25 out of 100
  • 10. COMPETITION Henry Lockwood Noteworthy Experience: • Degree in Film Editing • Degree also in Image Directing David DeYoung HEADSHOT HEADSHOT Industry Experience: • Podcaster Education: • Boston University for Film Skills and Proficiencies: • Video Editing 2 Endorsements • Video Production 3 Endorsements • Editing 2 Endorsements Overall Online Presence: • 154 Connections, No headshot, but is in the line of work I hope to be. No custom URL • Average 65 out of 100 Industry Experience: • Called into a Podcast show a few times Education: • Full Sail University Student Leadership Experience: • Head of a project management Company • General Manager of a flooring company Skills and Proficiencies: • Video Editing 0 Endorsements • Communications 0 Endorsements • Analytical Research 0 Endorsements Overall Online Presence: • 3 Connections, poorly worded bio. No experience, and a bad headshot • Grade: Poor,25 out of 100
  • 11. BRAND POSITION For Sports Fans who strongly love players more then a team, I provide a strong willed and comedic aspect to a ever changing narrative because of my background, the struggles that have made me, and the initiative to follow my heart it creates feeling in those around. HEROS ARE NOT BORN THEY ARE MADE
  • 12. NETWORKING & MARKETING Industry Events & Organizations • College Football Gameday ‣ Arizona State University | Next year sometime • Fox Sports Spring internship ‣ January 2024 | Peoria AZ • ESPN Winter Internship ‣ Nov 2025 | Texas Digital Marketing • Primary Content: I will create two types of content. 1. Will be motivational sports or workout related content to show people that pushing yourself is always good. And 2, will do 1 show a week discussing the past weekend in Football, basketball, or other sports to show my knowledge. • Primary Tools: I will use Youtube for my show once a week, and tik Tok for the inspirational content. • Website: Posting to everything so that as many people can get a view of it, a long with sending videos to those higher up.
  • 13. PROFESSIONAL DEVELOPMENT Mentor • I will look to a mentor that is consistent. One that constantly is looking to better themselves and put themselves out for growth. Est. By Graduation Formal Education • Science of Sportscasting Aug 2026 Technical Skills • Adobe After Effects, 2024 • Youtube and posting on Youtube. 2024 • Adobe Premiere Pro, 2026 Soft Skills • Consistently putting out content and watching videos to grow my knowledge 2025 • Continue to post, a long with writing set pieces to start the show 2024 • Work on all videos through Pro to make myself versatile anywhere in the industry. 2026
  • 14. David Jake DeYoung Sometimes Life is too serious to be angry all the time. With a comical growth of enjoyable entertainment topics, I can be the next leader in a multitude of enjoyable content that inspires and inhibits laughter and joy.
  • 15. REFERENCES AR, KT. “Internships.” Bonneville Phoenix - Ktar News, Arizona Sports & Espn Phoenix - Sports Talk Show Hosts - Phoenix, AZ | Chegg Internships, 2023, www.internships.com/posting/lit_39574656770?utm_campaign=google_ jobs_apply&utm_source=google_jobs_apply&utm_medium=organic. “Career Community & Conversations | Glassdoor.” Edited by Career Advice For Students, Career Community & Conversations , 2023, www.glassdoor.com/Community/index.htm. Sports, Barstool. “Old Row Events - Barstool Events.” Barstool Sports, 2023, www.barstoolsports.com/events/oldrow. Sports, Fox. “Find Jobs at Fox Careers.” FOX Careers Website, 2023, www.foxcareers.com/.

Editor's Notes

  1. Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/ Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung Methodology: Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.