This is part of my submission for Full Sail University's
Project and Portfolio I: Business & Marketing class -- PB Project 1: Exploring Your Personal Brand.
2. What makes me unique is my incredibly
passionate fan base that I’ve cultivated through
expressing my sports opinions. I’ve always wanted
to be a sportscaster ever since I was a little kid.
Having worked for Mike Francesa, I have a
thorough knowledge of the sports media industry.
IDENTITY
3. PROFESSION
Potential Job Titles:
• Radio and Television Announcer
• Producer
• Film and Video Editor
Hero Archetype - I’m determined,
ethical, and disciplined in my
approach to work. I accept
challenges and usually overcome
them.
Sports Talk Show Host
4. • DEMOGRAPHICS: 95% male,
25-54 years old, spans all
ethnicities, single or married, high
school education and above,
located in a sports-centric part of
the USA
• PSYCHOGRAPHICS: Enjoys
spending time with friends
watching sports, plays at least one
sport for fun, attends sporting
events
• IDEAL AUDIENCE MEMBERS:
Christine Schworn, Recruiter at
SiriusXM and Pandora, Mark
Chernoff, Program Director at
WFAN, Bron Heussenstamm,
President at Bleav Podcast
Network
Recruiters at radio stations and podcast networks
TARGET AUDIENCE
5. GOALS
Short Term: (Immediately After Graduation, 2022)
• Host a sports talk show in a small setting.
‣Use allaccess.com to find job openings by
December 31, 2021.
Mid Term: (2027)
• Host a sports talk show in a mid-sized setting.
‣Use industry connections to further my career.
Long Term: (2042)
• Host a sports talk show in a large setting.
‣Show that I’ve increased listenership at all my
previous employers.
6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Adobe Audition 100%
Adobe Premiere 100%
Performing Under Deadlines 100%
Project Management 100%
SOFTHARD
AudioVAULT 95%
Pro Tools 80%
Podcasting 100%
Radio Production 100%
SOFTHARD
7. I will increase your ratings by delivering my
established listener base of sports fans to
your media conglomerate.
PROMISE
8. CREDENTIALS
Work Experience:
• 3 years as host of sports talk shows
• 1 year as video content editor for the
Mike’s On app
Education:
• Liberal Arts, A.A., Nassau Community
College (2018)
• Sportscasting, B.S., Full Sail University (Exp. 2021)
Awards:
• Dean’s List (Spring semesters of 2016
and 2017)
• Phi Theta Kappa (international honor
society of two-year colleges)
• Sigma Chi Eta (official community college
honor society of the National
Communication Association)
9. COMPETITION
Steven Marienau
Industry Experience:
• Doesn’t include any relevant work
experience on LinkedIn profile
Education:
• Current student enrolled in Sportscasting, B.S. at Full
Sail University
Leadership Experience:
• None listed
Skills and Proficiencies:
• Theater - 2 endorsements
• Musical Theater - 2 endorsements
• Performing Arts - 1 endorsement
Jacob Valk
Overall Online Presence:
• Has 75 connections, banner image customized,
professional headshot, lack of details throughout
profile, no articles published, inactive on social media,
URL not yet customized
• Grade: Poor, 20 out of 100
Industry Experience:
• 3 years as host of sports talk shows
• 1 year as video content editor for the
Mike’s On app
Education:
• Current student enrolled in Sportscasting, B.S. at Full
Sail University
Leadership Experience:
• Sports Leader at WHPC: was responsible for all sports
offerings on the station, including creating new sports
initiatives
Skills and Proficiencies:
• Communication Skills - endorsed by Brian Monzo of WFAN
• Radio Production - endorsed by Shawn Novatt of WHPC
• On-Air Hosting - endorsed by Shawn Novatt of WHPC
Overall Online Presence:
• Not on LinkedIn, custom banner image and
professional headshot on digital portfolio website,
summaries of content on Twitter and podcast pages,
post frequent podcasts and tweets, URL customized
• Grade: Very Good, 80 out of 100
10. COMPETITION
Jim Colony
Industry Experience:
• Sportscaster - KDKA and CBS Radio
since 2010
• Sportscaster - ESPN Radio 1250 from
2000-2009
Education:
• University of New Hampshire, B.A., 1978
Leadership Experience:
• None listed
Skills and Proficiencies:
• Radio Broadcasting - 47 endorsements
• Radio - 35 endorsements
• Radio Host - 31 endorsements
Overall Online Presence:
• 480 connections, LinkedIn profile not very customized
yet, numerous recommendations, notable experience
• Grade: Excellent, 92 out of 100
Jacob Valk
Industry Experience:
• 3 years as host of sports talk shows
• 1 year as video content editor for the
Mike’s On app
Education:
• Current student enrolled in Sportscasting, B.S. at Full
Sail University
Leadership Experience:
• Sports Leader at WHPC: was responsible for all sports
offerings on the station, including creating new sports
initiatives
Skills and Proficiencies:
• Communication Skills - endorsed by Brian Monzo of WFAN
• Radio Production - endorsed by Shawn Novatt of WHPC
• On-Air Hosting - endorsed by Shawn Novatt of WHPC
Overall Online Presence:
• Not on LinkedIn, custom banner image and
professional headshot on digital portfolio website,
summaries of content on Twitter and podcast pages,
post frequent podcasts and tweets, URL customized
• Grade: Very Good, 80 out of 100
11. BRAND POSITION
You should hire me because I’ll be able to
increase your listenership by giving you
access to my fans. Through my five years in
sports media, I’ve proven that I’m incredibly
passionate, smart, and funny.
JACOB VALK
12. NETWORKING &
MARKETING
Industry Events & Organizations
• IBS NYC 2021
‣ March 5-7 | New York, NY
• National Association of Broadcast Employees and
Technicians-Communication Workers of America (NABET-
CWA)
• Producers Guild of America (PGA)
Digital Marketing
• The Jacob Valk Show: will podcast my opinions on the latest
and greatest in sports with exclusive interviews
• Primary Tools: all major podcasting applications to get my
podcast out there and Twitter to advertise it
• Website: Full Sail digital portfolio site to showcase
schoolwork; will also embed podcasts
13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking longtime sports talk radio host with at least 10
years of experience in a major market
Formal Education
• Complete Sportscasting, B.S. by expected graduation
date in 2021
Technical Skills
• Adobe Audition
• Adobe Premiere
• Podcast development
Soft Skills
• Performing under deadlines
• Radio production
• Video editing
14. Jacob Valk
You know how sports talk radio craves established,
young hosts? Well, what I do is provide intelligent and
passionate opinions that absolutely captivates audiences. In fact, I’ve had
two podcasts become wildly popular very quickly. My over 5,500 Twitter
followers will go with me when you hire me.
“
15. REFERENCES
Best, N. (2018, January 26). Rosenberg goes hip-hop to sports talk on
ESPN NY. Retrieved from https://www.newsday.com/sports/media/
peter-rosenberg-hot-97-espn-radio-1.16319109
Best, N. (2019, December 23). Kay tops Francesa in final autumn ratings.
Retrieved from https://www.newsday.com/sports/media/michael-kay-
mike-francesa-radio-ratings-1.39779653
Colony, J. (n.d.). Jim Colony - Sportscaster - LinkedIn. Retrieved from
https://www.linkedin.com/in/jim-colony-51016863
Contes, B. (2020, February 26). Mark Chernoff Likes To Work. Retrieved
from https://barrettsportsmedia.com/2020/02/26/mark-chernoff-likes-
to-work/
Heussenstamm, B. (n.d.). Bron Heussenstamm - President - Bleav
Podcast Network ... Retrieved from https://www.linkedin.com/in/bronhe
IBS NYC 2020. (n.d.). Retrieved from http://www.mediaconferences.org/
ibs-nyc-2020.html
Marienau, S. (n.d.). Steven Marienau - Actor/Scenic Designer - Prairie ...
Retrieved from https://www.linkedin.com/in/steven-marienau-
b4307512b
NABET-CWA. (n.d.). Retrieved from https://www.nabetcwa.org/
Putnam, K. (n.d.). Brand Quiz - Kaye Putnam: Psychology Driven Brand
Strategist. Retrieved from https://www.kayeputnam.com/brandality-
quiz/
Schworn, C. (n.d.). Christine Schworn - Recruiter (SiriusXM Pandora ...
Retrieved from https://www.linkedin.com/in/christineschworn
Summary Report for: 27-2012.01 - Producers. (n.d.). Retrieved from
https://www.onetonline.org/link/summary/27-2012.01
Summary Report for: 27-3011.00 - Radio and Television Announcers.
(n.d.). Retrieved from https://www.onetonline.org/link/summary/
27-3011.00
Summary Report for: 27-4032.00 - Film and Video Editors. (n.d.).
Retrieved from https://www.onetonline.org/link/summary/27-4032.00
Welcome to our Online Community! (n.d.). Retrieved from https://
www.producersguild.org/
