Branding Presentation

1. PERSONAL BRAND EXPLORATION
Janine Barnes
Project & Portfolio I: Week 1
October 03, 2021

2. Janine Barnes, her brand name is Officially Perus and
she is the baby girl of eight siblings, born and raised in
Baltimore Maryland, where she grew her passion for
the music industry. She started out as a rhythm and
blues artist, actor, model, and now she has become a
fresh new Music Producer, as well as being an artist
and creating her own inspiring music sounds, she helps
new artist create inspirational and positive healing
music throughout different genres of music. She is a
very talented vocal coach, songwriter, and content
creator. She also helps show her clients how to reach
deep within themselves, to create meaningful content,
that is passionate to them and their audiences.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Artist & Repertoire
• Administration Assistant Music
Production
• Music Production/Business
BRAND ARCHETYPE – Being part of
the Hero Brand will help me approach the
music industry with virtuous ambitions,
persistence, and strength valuing my honor
over everything, as well as co anything I
can do to help the company be successful.
Music Production & Business for The Music Industry
Picture Relevant
to Your Industry
Goes Here

4. TARGET AUDIENCE
Emma Hicks
Outreach Plan:
• I will email Ms. Hicks and ask her some questions about how
the music industry works at Sony and how I can be apart of
Sony Music Entertainment’s team.
• I will reach out to Ms. Hicks through the LinkedIn website
direct messaging, on a few occasions to stay connected.
• I will follow up with Ms. Hicks every four to six months to
stay connected ad get feedback on my progression.
PROFILE
PICTURE [A&R Manager] at [Sony Music
Entertainment]
Eric Mcellan
Outreach Plan:
• I emailed Mr. Mcellan and asked if I could interview him for a
past project, and if he would mentor me. We have been staying in
contact.
• I used the LinkedIn’s website direct messaging to communicate
with Mr. Mcellan.
• I will continue to connect every few months with Mr. Mcellan to
show him my progression within school and get feedback on my
progression.
PROFILE
PICTURE [A&R Product Management] at
[Warner Music Group]
Siuberto Socarras, M.S.
Outreach Plan:
• I will email Mr. Socarras through the LinkedIn website and ask
him if he would be willing to help me with applying and
interviewing for a new position at Sony Music Entertainment.
• I will email Mr. Socarras through the LinkedIn website on several
occasions to stay in contact.
• I will reach out to Mr. Socarras over the course of every four to
six months to stay connected.
PROFILE
PICTURE [HR & Organizational
Development Leader] at [Sony
Music Entertainment]

5. GOALS
• Short Term: (2024) I will acquire a position at Warner
Music Group as a A&R Administrator Assistant within the
year after graduation.
• Mid Term: (2025) I will grow my income to create
generational wealth from my positions in the music
industry.
• Long Term: (2035) I will purchase five Estates throughout
Georgia, New York, Maryland, and Miami to create
positive and inspirational spaces for new clients and
coworkers to create and perform.
• I will attain these goals and connections by sending out
emails, direct messaging through social media platforms,
applications and interviews, business savings accounts, and
Real Estate Investments.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
i
Mastering / Scanning 95%
SOFT
HARD
Mixing and Administration 85%
Arrange and Verbal Communication 88%
Vocals and Digital Audio 95%
Instruments and Sequence Music 65%
SOFT
HARD
MIDI and External Support 50%
Written Communication and Microphones 70%
Vision and Music Software 55%

7. I help my clients create and give their audiences a
exclusive V. I. P
. pass into their soulful and
inspirational sounds of songs, that will comfort,
encourage, and affect their positive healing and
thinking abilities.
PROMISE

8. CREDENTIALS
Work Experience:
• Creative Presentation, Psychology of Play,
Branding and Portfolio.
• Microsoft PowerPoint, Word, Excel.
Education:
• Music Production & Business Program
• Music Production & Business Program, B.S., Full Sail University (Exp. 2023)
Volunteer:
• Family Musical Youth Program
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Andrea Taylor
Industry Experience:
• Course Director Entertainment
Business Management
Education:
• Full Sail University Graduate, Keller Graduate School
of Management of DeVry University
Leadership Experience:
• Social Media Marketing
• Digital Media
Skills and Proficiencies:
• Advertising
• Marketing
• Media Planning
Janine Barnes
Overall Online Presence:
• 500+ Connections, Full Sail University banners, 4
professional headshots, profile has excellent detail, no
published articles, active Instagram and Twitter, yes
there is a LinkedIn URL customized?
• Grade: Superior, 51 100
HEADSHOT HEADSHOT
Industry Experience:
• Music Production & Business
Education:
• General Studies Graduate at Community college of
Baltimore County
• Bachelors of Science degree at Full Sail University
Leadership Experience:
• Family Musical Youth Program
• People Management
Skills and Proficiencies:
• Team Management
• People Management
• Social Media
Overall Online Presence:
• 32 connections, no banner image, 1 professional
headshot, profile is somewhat detailed, no published
articles, active on all social media platforms, yes theirs a
LinkedIn URL customized.
• Grade: Average, 40 out of 100

10. COMPETITION
Emma Hicks
Noteworthy Experience:
• A&R Manager
• A&R Specialist
Janine Barnes
HEADSHOT HEADSHOT
Industry Experience:
• A&R Manager at Sony Music
Entertainment
Education:
• Bachelor degree at Loyal University
Skills and Proficiencies:
• Music Business
• Entertainment
• Artists Management
Overall Online Presence:
• 500+ connections, no banners, 1 professionalism of
headshots, profile is somewhat detailed, no published
articles, active on Twitter, yes there is a LinkedIn URL
customized.
• Grade: Average, 45 out of 100
Industry Experience:
• Music Production & Business
Education:
• General Studies at Community College of Baltimore
County
• Bachelor degree at Full Sail University
Leadership Experience:
• Family Musical Youth Program
• People Management
Skills and Proficiencies:
• Team Management
• People Management
• Social Media
Overall Online Presence:
• 32 connections, no banner image customized, 1
professionalism of headshots, profile is somewhat
detailed, no published articles, yes active on all social
media, yes there is a LinkedIn URL customized.
• Grade: Average, 41 out of 100

11. BRAND POSITION
Working with my brand will give my new clients the most
important, transparent, well rounded written and verbal
communication skills, and strategic factors, that are
essential for their needs, as well as creating an honest
and positive environment for my new clients and their
audiences.
“OFFICIALLY PERU’S”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Mary J Blige Concert
‣ November 21, 2021| Royal Farm Arena
• Lauryn Hill & The FUGEES Concert
‣ November 28, 2021| Capital One Arena
• Ginuwine Concert
‣ December 18, 2021| Baltimore Sound Stage
Digital Marketing
• Primary Content: I will publish my videos of the concerts online.
Strong virtuous content will showcase my branding archetype
culture.
• Primary Tools: I will promote my content on all my social media
platforms, Instagram, Facebook, YouTube, etc. Every event and
concert allowed. Videos, PDF, and JPEG formats.
• Website: I will use my portfolio to showcase my links to my social
media platforms and my website to help further market my brand
online.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I have asked a Mr. Eric Mcellan, who is a great A&R
Manager for Warner Music Group to mentor me. He has the
chance for experiencing a great life in the music industry,
learning all about the music business and culture. We’ve been
in contact since May 5, 2021.
Formal Education
• Bachelor degree at Full Sail University / June/2023.
Technical Skills
• A&R Administration Warner Music Group, June 2024
• Proficiency in Software Warner Music Group, June 2024
• Management of PM calendars and corporate meetings/calls,
June2024
Soft Skills
• Verbal and written communication strategies, Warner Music
Group, June 2024
• Strong proficiency in Microsoft Office, Warner Music Group,
June 2024
• The ability to manage time management and responsibilities,
Warner Music Group, June 2024

14. Janine Barnes
You know the way the music production business has negatively been shown in the
past Well, what I do is broaden the knowledge of the music production industry;
while showing my clients how to gain more production opportunities and create
inspirational insightful experiences. In fact, I help new artist get prepared to
perform in a timely fashion and showcase leadership within the talent and crew.
“
Picture of You
Goes Here

15. REFERENCES
A&R. Manager at Sony Music Entertainment. (2021. LinkedIn
https://www.linkedin.com/in/emma-hicks-09389a1a4
Assistant to Studio Manager at Sony Music Publishing.(2021).
LinkedIn.
https://www.linkedin.com/in/sofia-rosas-941596144
Professional Development. Sony Music Entertainment. (2021).
LinkedIn.
Check out this job at Sony Music Entertainment: Associate
Director, Partner Development
Project and Portfolio Personal Branding. (2021). Adobe
Portfolio.
https://portfolio.adobe.com/a74a037f-788b-4d6a-9453-
8e9d716efc59/editor/work
Professionalism. (2021). Onet Online.
https://www.onetonline.org/link/summary/27-2012.04