The document outlines Richard Niedermayer Jr.'s personal brand exploration to become a sports show host. It details his background growing up playing soccer and now coaching youth sports. His goal is to attain a full-time position as a sports reporter or show host at a major sports network by 2030. The document provides an analysis of his skills, target audience, competition in the field, and networking and professional development plans to achieve his goals.

1. PERSONAL BRAND EXPLORATION
Richard A Niedermayer Jr
Project & Portfolio I
03/22/2021

2. Growing up as a soccer player, I only wanted to
do one thing when I was younger, play soccer as
a professional. As I got older I found that I
analyzed the game and all other sports, which
made me fall in love with the games more and
more. I dedicated my time after I graduated to
teaching youth different sports as a coach. I
have the passion as a fan of the games, but I
enjoy the statistical side of a sport more, which
helped me find my passion to want to become a
sports show host.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles
:
• Radio Show Host
• TV Show Host
• On Air Personality
BRAND ARCHETYPE - I live by the
stats of a sport. I study stats and then
double or triple check to make sure I
am correct when using said stats. I am
very diverse in the different sports. I am
upcoming and am building my network
with internships and reviews of shows
that I currently participate in.
On Air Sports Journalist for National Sports Media
Picture Relevant
to Your Industry
Goes Here

4. • DEMOGRAPHICS: Some College
attended individuals, ages 20-45, Male
• PSYCHOGRAPHICS: Athletes, Avid
sports fans. Individuals who have
opinions.
IDEALAUDIENCE MEMBERS
:
• PAUL RICHARDSON
SR VICE PRESIDENT, HUMAN
RESOURCES, ESPN COMPANY
• GENE WHIT
E
DIRECTOR, TALENT ACQUISITION, FOX
SPORTS
• BOBBY CARBAJAL
MANAGER, TALENT ACQUISITION, NBC
SPORTS
Recruiting/ Hiring Managers at ESPN Sports
TARGET AUDIENCE

5. GOALS
Short Term: (2021)
• Growing my networking skills and attaining a
internship at a medium to major news agency.
• Specifically, have multiple articles created and
published on all platforms as well as a bi-weekly
sports show with more then 200 viewers.
Mid Term: (2025
)
• Have attained full time work as a reporter and have a
weekly interactive podcast.
• Have grown my written journalism reporting to
publishing daily to social media.
Long Term: (2030
)
• Have attained work as a show host or creator for
major sports or news network. Grown to have a
large, diverse audience.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current
Pro
fi
ciencies:
Video Editing 75%
Articulation 85%
Information Gathering 65%
Social Media Skills 35%
SOFT
HARD
Communications 100%
Information Gathering 85%
Analytical Thinking 95%
Cooperation 100%
SOFT
HARD

7. I help ESPN do Sports News the right
way by staying honest and
entertaining to the fans.
PROMISE

8. CREDENTIALS
Work Experience
:
• Soccer Media and Marketing Intern
TVE MAXX; Garden Grove, CA
Dec. 2019-Mar. 2020
• Sports Reporter/ Journalist/ On Air Host
Rag House Media; Ontario, CA
June 2020- Current
Education:
• Sportscasting, B.S., Full Sail University (Exp. 2020)
Awards:
• Presidential Volunteer Award
Volunteered over 1500 hours to non profit
youth soccer group as a coach, referee, and
general volunteer
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Fredo Cervantes
Industry Experience
:
• Radio Show Host at LA Talk; Talk
Show Radio Host KWAY
Education
:
• Associates Degree; Academy of Radio TV Broadcasting
Leadership Experience
:
• Counselor; Academy of Radio and TV
Broadcasting
Skills and Pro
fi
ciencies
:
• Producer- 0 endorsements
• On Air Personality - 0 endorsements
Richard Niedermayer Jr
Overall Online Presence
:
• 25 connections, not too many details on
LinkedIn 1 Published Article, Extremely
active on social media
• Grade: 60 out of 100
HEADSHOT HEADSHOT
Industry Experience
:
• Head Sports Journalist
Education
:
• Sportscasting, B.S.; Full Sail University
Leadership Experience
:
• Youth Soccer Board Member
Skills and Pro
fi
ciencies
:
• Streaming Podcast Host,
• Journalism- 0 endorsements
Overall Online Presence
:
• 25 connections on LinkedIn, details on
LinkedIn, 6 published articles, active on
social media
• Grade: 50 out of 100

10. COMPETITION
FIRST LAST NAME
Noteworthy Experience
:
• Host and Producer East Bay live
YOUR NAME
Industry Experience
:
• Radio Show Host; East Bay
Live
Education
:
• Communications, B.A.; Cal State East Bay
Skills and Pro
fi
ciencies
:
• Public Speaking - 1 endorsement
• Teamwork - 1 endorsement
• Interpersonal Communication- 1
endorsement
Overall Online Presence
:
• 60 connections, professional working
headshot, detailed LinkedIn, not so active
on social media.
• Grade: 87 out of 100
Industry Experience
:
• Head Sports Journalist
Education
:
• Sportscasting, B.S.; Full Sail University
Skills and Pro
fi
ciencies
:
• Streaming Podcast Host
• Journalism- 0 endorsements
Overall Online Presence
:
• 25 connections on LinkedIn, details on
LinkedIn, 6 published articles, active on
social media
• Grade: 50 out of 100
Noteworthy Experience
:
• On Air Host; Rag House Media

11. BRAND POSITION
For ESPN, who are looking for a radio/tv host, I provide
facts for all sports. I provide a unbiased, unwavering
opinion. I provide a opinion not based on what I hear
but, rather what my eyes see and read because I am
the target age group of sports fans. I have a family that
comes to me about sports. I teach, inform and
entertain, I can do it on a large scale. I am a fan first
and foremost but I am a fan of stats and the truth.
“RICK”

12. NETWORKING &
MARKETING
Picture of You
Goes Here
• TVE MAXX; sideline reporte
r
‣ Sep, 2020/ Varying locations.
• National Association of Broadcasters NAB Sho
w
‣ Oct 2021 | Las Vegas, Nv
• Sports Business Journal Game Changers Conferenc
e
‣ Oct, 2020/ Online
Digital Marketin
g
• Primary Content: Video reviews of current sports highlights and top
stories
• Primary Tools: Youtube, Facebook, Instagram. Bi-weekly
• Website: I will use my digital portfolio site to display my talents and be
able to keep a demo film on file at all times. I will use it to show my
diversity of skills with video editing.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I would like a meant that has been around for a long
time, that has evolved with the times and changes in
the word of media, not just in sports. - Partnership by
2022
Formal Education
• Sportscasting B.S.
Dan Patrick School of Sportscasting (Full Sail University)
Technical Skills
• Broadcast Host, Rag House Media Sports Report
(Host)- Rag House Media, Dec, 2020
• Head Sports Journalist, Rag House Media
• Sideline Reporter - TVE MAXX, Sep 2021
Soft Skills
• Sports Journalist (Information Gathering)-
Rag House Media, Nov. 2020
• More Activity and article posting on Social
Media - Rag House Media, Nov, 2020

14. Richard Niedermayer Jr
You know fans go with the opinion of a broadcaster
even if they are wrong? Well, what I do
is give the facts and an unbiased opinion. In fact, I am part of a news
broadcast that streams across the nation, I talk about every sports team in
the news, from teams in Philly to LA and teams around the world.
“
of You Goes
Here

15. REFERENCES
Cervantes, Fredo (2020). LinkedIn Public Profile
Retrieved from https://www.linkedin.com/in/fredo-
cervantes-5728aa110/
Teegarden, Austin (2020). LinkedIn Public Profile
Retrieved from https://www.linkedin.com/in/austin-
teegarden-a8126b107/
Richardson, Paul (2020). ESPN Senior Vice President,
Human Resources
Retrieved from https://espnpressroom.com/us/bios/
richardson_paul/
White, Gene (2020) Director, Talent Acquisition
Retrieved from https://www.linkedin.com/in/gene-
white-1a891a8/
Fox Sports Job Page (2020). Job Search Page
Retrieved from https://www.glassdoor.com/Jobs/
FOX-Sports-Jobs-E14925.htm
Carbajal, Bobby (2020). Manager, Talent Acquisition
Retrieved from https://www.linkedin.com/in/bobby-
carbajal-61630873/
NBC Sports Jobs Page (2020). NBC Sports Job Search
Page
Retrieved from https://www.nbcunicareers.com/
careers
Niedermayer Jr., Richard (2020). LinkedIn Public
Profile
Retrieved from https://www.linkedin.com/in/richard-
niedermayer-jr-047b39195/