My Personal Brand Canvas

1. PERSONAL BRAND EXPLORATION
David Neil Thompson
Project & Portfolio I: Week 3
October 2020

2. An only child, David Neil Thompson was born
and raised in Orlando, FL. Growing up he played
football, soccer, volleyball and baseball. Also an
avid fan of the sports he played following them
closely as well as playing Fantasy Football for
almost 10 years. Bilingual and hard working DNT
as most call him now has been an amazing
asset to the admissions team at Full Sail
University. Confident and knowledgeable of
sports and nerd culture DNT plans to bring
innovative content to the entertainment world.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Radio Television Announcer
• Sports reporter/correspondent
• Podcaster/Blogger
Create unique content that will
bring viewers to the brand as well
as expand into new avenues to
overall better the sports brand.
Sportscaster

4. • DEMOGRAPHICS: 70% Male
18-50 years old, sports and nerd
culture, College Educated,
Located on the East Coast but
also ever expanding.
• PSYCHOGRAPHICS: Enjoys
sports, sports betting, comic book
reader, movie goer, former athlete,
enjoys outdoors, DC and Marvel
fanatics, and podcast listener.
• IDEAL AUDIENCE MEMBERS:
Dave “El Pres” Portnoy
(Founder Barstool Sports),
James Pitaro (President ESPN),
Mark Silverman (President Fox
Sports)
Hiring Managers at Barstool Sports, ESPN and Fox Sports
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2020)
• Continue on to my Bachelor’s while also networking
within my job at Full Sail University.
Medium Term: (By 2025)
• Have podcast started with episodes out.
• A job in the sports industry (Goal is Barstool Sports)
Long Term: (2040)
• Have an established brand at Barstool Sports with a
successful podcast dealing with sports.
• Establish a relationship with sports teams in order to
create content with players.
• Be 100% self sufficient with my passion in order to
allow my family to pursue theirs.

6. SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Broadcasting 87%
Adobe Creative Suite 75%
Social Media 65%
Podcasting 70%
SOFTHARD
Editing 75%
Camera Operations 65%
Broadcast Writing 70%
Content Creation 73%
SOFTHARD

7. Enhance a sports company’s footprint
within the broadcast and entertainment
world with unique writing as well as
creative content in order to bring more
viewers to the brand.
PROMISE

8. CREDENTIALS
Work Experience:
• 6+ years as an Admissions
Representative at Full Sail University
Education:
• Sportscasting Undergraduate Certificate

9. COMPETITION
Nicholas Giacobbe
Industry Experience:
• Runner - Fox Sports Freelance
• Intern - WWE
Education:
• Sportscasting Bachelor of Science - Full Sail University
• Journalism - Seton Hall
Leadership Experience:
• N/A
Skills and Proficiencies:
• On-camera Interviewing
• On-air Announcing
• Broadcasting
David Thompson
Overall Online Presence:
• Less than 200 connections, banner image not yet
customized, great headshot, active on social media,
URL is customized, skills listed, good activity with 70
followers.
• Grade: Above Average, 60 out of 100
Industry Experience:
• Assisting with Full Sail Events
Education:
• Current student enrolled in Sportscasting, B.S. at Full
Sail University
Leadership Experience:
• Full Sail University Weekend Shift Lead
Skills and Proficiencies:
• Broadcasting
• Leadership
• Video Editing
Overall Online Presence:
• Less than 200 connections, banner image customized,
professional headshot, no articles published, active on
personal social media accounts, URL customized
• Grade: Average, 35 out of 100

10. COMPETITION
Jeff Radcliffe
Industry Experience:
• ~ 25 years of television news/sports
talent, editorial, and production
experience
Education:
• B.A. Communication Studies (Minors: Music and
Psychology) - Virginia Tech University
Noteworthy Experience:
• Over 7 years as a Broadcaster/Play-by-Play Announcer
for Orlando City Soccer Club.
• 5+ years as a Sports Reporter/Video Journalist/Anchor/
Play-by-Play Announcer - Bright House Sports Network
Skills and Proficiencies:
• Broadcast - 37 Endorsements
• Television - 30 Endorsements
• Video Production - 25 Endorsements
David Thompson
Overall Online Presence:
• 500+ connections, banner customized, headshot that
fits personality, detailed profile summaries, 15
recommendations, notable freelance work, URL not yet
customized, premium membership
• Grade: Great, 85 out of 100
Industry Experience:
• Assisting with Full Sail Events
Education:
• Current student enrolled in Sportscasting, B.S. at Full
Sail University
Leadership Experience:
• Full Sail University Weekend Shift Lead
Skills and Proficiencies:
• Broadcasting
• Leadership
• Video Editing
Overall Online Presence:
• Less than 200 connections, banner image customized,
professional headshot, no articles published, active on
personal social media accounts, URL customized
• Grade: Average, 35 out of 100

11. BRAND POSITION
TNT with DNT providing content that will blow
your mind as well as make expand your mind
to new concepts in this sports entertainment
world.
DAVID NEIL “DNT” THOMPSON
DNT comes from the main
initials as well as a nickname
those at Full Sail call him.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• NAB (SMTE) - National Association of Broadcasters
‣ October 14-15, 2020
• NAB Show NY
‣ October 19-20, 2020
• Streaming Media West
‣ September 29 - October 2, 2020
• SXSW (South by Southwest)
‣ March 16-20, 2021
Digital Marketing
• Primary Content: est. podcast called “TNT with DNT”; 30 min
episodes to start off focusing on sports and nerd culture.
Potentially get apart of a network to expand viewers and be
on all places podcasts are found.
• Primary Tools: Twitter & Instagram - promote podcast
through a minute or less promo videos with links to follow;
LinkedIn - network with industry pros and publish content that
gives an insight on the content I create.
• Website: Full Sail digital portfolio site to showcase school
work; use blog to showcase broadcasting skills/knowledge
and embed podcast episodes

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking sportscaster with at least 10-15 yrs of
experience in broadcast industry; Oct. 2020
Formal Education
• Complete Sportscasting Certificate by expected
graduation date in 2020
• Move into the Bachelors and complete by early 2022
Technical Skills
• New Media Tools editing with the Adobe Creative Cloud
suite.
Soft Skills
• Sales experience with Admissions team
• Sales training via Full Sail University yearly
• High level talking skills via thousands of hours of phone
conversations via Admissions.

14. DNT
You know how many sports podcasts are out
there? Well what I do is bring the nerd culture
along with the sports to give a unique experience
for those like me who love both. In fact I have listened
to many podcasts and most are in either sports or pop culture. Breaking that
mold is essential to bring the two sides together as most athletes travel
between both so why not the content provided to you. “DNT is always there
to help and give a new way to look at things when problems present
themselves” colleagues and managers from Full Sail University have stated
on numerous occasions.
“

15. REFERENCES
Giacobbe, N. (2020). Nicholas Giacobbe LinkedIn Profile.
Retrieved October 11, 2020, from https://www.linkedin.com/in/
nicholasgiacobbe/
Radcliffe, J. (2020). Jeff Radcliffe LinkedIn Profile. Retrieved
October 11, 2020, from https://www.linkedin.com/in/-
radcliffe73919505jeff/
ONETOnLine.org. (2020). Summary Report for: 27-3011.00 -
Search Radio Television Announcers. Retrieved October 7,
2020, from https://www.onetonline.org/link/summary/
27-3011.00
ONETOnLine.org. (2020). Summary Report for: 27-3022.00 -
Search Reporters and Correspondents. Retrieved October 7,
2020, from https://www.onetonline.org/link/summary/
27-3022.00
indeed.com (2020) Sports Reporter/Podcaster - Job
Description. Retrieved October 7, 2020, from https://
www.indeed.com/viewjob?
cmp=3Encores&t=Sport+Reporter&jk=15a7ed2ebe15a7ca&q=
Sports+Broadcasting&vjs=3
National Association of Broadcasters (2020), Retrieved
October 11, 2020 from https://nabshow.com/2021/
Streaming Media West 2020, Retrieved October 11, 2020 from
https://www.streamingmedia.com/conferences/west2020
SXSW (South by Southwest) 2019-2020 SXSW, LLC.
Retrieved October 11, 2020 from https://www.sxsw.com/