This was a Personal Brand exploration assignment that i created in my digital portfolio class at Full Sail in April of 2020

1. PERSONAL BRAND EXPLORATION
Mitchell Pope
Project & Portfolio I: Week 3
April 25, 2020

2. The middle child of five siblings, Mitchell Pope
grew up in Warwick, Rhode Island, in a sports
and christian household that shaped his ethics
and principles. He’s been a huge sports fan for
all his life and dreams of one day being an
anchor or host for ESPN or MLB network. After
Spending 5 years in the culinary industry,
Mitchell enrolled in the Sportscasting program
at Full Sail University where he’s focused on
developing sports communication and sports
photography skills.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Reporters and correspondents
• Radio and Television announcers
• Broadcast news analyst
Hero Archetype - Providing a new
approach to sports communication
by using motivational, self-
disciplined, direct actions, and
empowering coworkers to
overcome challenges and inspire
future generations.
Sports broadcaster, interviewer, and reporter for NFL, MLB, and NBA.

4. • DEMOGRAPHICS: 65% Male, 25-30
years old, Multi Ethnic, College
Educated, Located in North Eastern
America.
• PSYCHOGRAPHICS: Enjoys
outdoor and indoor sports, spends free
time with family and reading sports
articles, regularly Watches MLB, NFL, or
NBA games.
• IDEAL AUDIENCE MEMBERS:
Roberto mucciacciaro, Associate recruiter
(ESPN), Jason Williams, HR Director
(ESPN), Beth (Beun) Travinsky, HR
Manager (MLB Network)
Recruiters & Hiring Managers at ESPN, MLB Network, and NBA organizations
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2022)
• Land an entry-level Sports communication position at ESPN.
‣ Connect with, and send a follow up email to, 40 ESPN
team members on LinkedIn by October 31st, 2021.
Mid Term: (2030)
• Become a lead assistant to broadcast and multi-
media content for production to fans.
‣Expand the efficiency of information produced
and promoted by 25 percent by December 31,
2030.
Long Term: (2040)
• Become a Lead Broadcast Analyst and sports
reporter for ESPN or MLB Network.
‣Save $100,000, Sign a contract to be a full time
Broadcast analyst, and begin to work with
colleges on helping sportscasting students by
December 31, 2040.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media Communication 90%
Word Processing Software 75%
Critical Thinking 70%
Conflict Resolution 80%
SOFTHARD
Telecommunications 25%
Video creation and editing software 10%
Public Speaking 25%
Time Management 55%
SOFTHARD

7. I help MLB, NBA, and NFL organizations
create stronger fan bases by entertaining
and relating to team specific fan bases
through Fan based question interviews and
fan base dedicated sports news.
PROMISE

8. CREDENTIALS
Work Experience:
• 5 years in customer service
communication in Culinary
• 3 years as a Inventory manager in
Culinary Industry
• 2 years in menu creation and event
organization for culinary businesses
Education:
• Culinary mastery, Job Corps Certification
• CPR certified, Red Cross Certification card
• Sportscasting, B.S., Full Sail University (Exp. 2022)
Awards:
• No awards at the moment

9. COMPETITION
James Ballerstein
Industry Experience:
• 1 year current editing, photography,
and network skills. Currently Still
enrolled in school.
Education:
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Leadership Experience:
• Ex-Military (infantry) man.
• Current Freelance Associate Producer
Skills and Proficiencies:
• Television - 1 endorsements
• Creative writing - 0 endorsements
• Operational efficiency - 0 endorsements
Mitchell Pope
Overall Online Presence:
• Less than 50 connections, banner image not yet
customized, Semi-Professional headshot, some details
throughout profile, no articles published, Assumed to
not be active on social media, URL is fully customized.
• Grade: average, 45 out of 100
Industry Experience:
• No current industry specific work or
experience
Education:
• Current student enrolled in Sportscasting, B.S. at Full
Sail University
Leadership Experience:
• Culinary industry, multiple leadership roles in industry
Skills and Proficiencies:
• Social Communication - 0 endorsements
• Adobe Indesign - 0 endorsements
• Adobe PhotoShop - 0 endorsements
Overall Online Presence:
• Less than 20 connections, banner image not yet
customized, Amateur headshot, No content pieces
published, no articles published, Lack of details
throughout profile, Very active on personal social
media accounts, Full Sail Business website in
developmental stages, URL not yet customized.
• Grade: Poor, 10 out of 100

10. COMPETITION
Matt Stewart
Industry Experience:
• Over 24 years of experience as a play-
by-play commentator, anchor, and
sports show host.
Education:
• Broadcast journalism, B.A.
Noteworthy Experience:
• Has worked as a sports director with over 5 years of
experience
• Over 20 years of play-by-play specific commentary.
Skills and Proficiencies:
• Sports - 43 endorsements
• Radio - 35 endorsements
• Television - 27 endorsements
Mitchell Pope
Overall Online Presence:
• 500+ connections, banner image not yet customized,
Professional headshot, Limited profile summary, Very
Active on Twitter, URL not yet customized.
• Grade: Good, 80 out of 100
Industry Experience:
• No current industry specific work or
experience
Education:
• Current student enrolled in Sportscasting, B.S. at Full
Sail University
Leadership Experience:
• Culinary Industry, multiple leadership roles in
industry
Skills and Proficiencies:
• Social Communication - 0 endorsements
• Adobe Indesign - 0 endorsements
• Adobe PhotoShop - 0 endorsements
Overall Online Presence:
• Less than 20 connections, banner image not yes
customized, Amateur headshot, No content pieces
published, no articles published, Lack of details
throughout profile, Very active on personal social
media accounts, Full Sail Business website in
developmental stages, URL not yet customized.
• Grade: poor, 10 out of 100

11. BRAND POSITION
Renewing the motivation and determination to
continue fighting through your challenges and
reach the mountain top of your circumstance.
MITCHELL ZACHARY POPE
Mitchell Goes by his full name as
it brings a more human
connection between his viewers
and fans.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• 2020 Radio Show
‣ September 13 - 16 2020 | Nashville, TN
• American Sportscasters Association (ASA)
‣ Annual Membership | New York, NY
• Sportscasting summer camp at Dean College
‣ July 27 - August 7, 2020 (yearly) | Franklin, MA
Sportscasting and Sports Media
• Primary Content: est. podcast called “Mitch’s hot takes on MLB,
NBA, NFL” ; 20 min. episodes going over the up to date hot topics for
MLB, NBA, and NFL; 2 episodes per week; host and syndicate
through Buzzsprout
• Primary Tools: Twitter and Instagram - promote podcast through
Updates and promo videos; LinkedIn to network with industry pros
and to create more connections and recommendations to further
my career and ability.
• Website: Full Sail digital portfolio site to showcase School
assignments; use Blog page to showcase Sport specific knowledge
and embed podcast episodes and Photography button to showcase
photography ability.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking Senior Professional Sportscaster with at least
20 yrs of experience in Professional sports
sportscasting; family man with strong worth ethics
and values, Feb. 2022
Formal Education
• Complete Sportscasting, B.S. by expected graduation
date in 2022
Technical Skills
• Set up free Coursera account; complete all Video
Editing courses through Coursera, Oct, 2021
• Telecommunication Training- Teracomtraining.com,
Oct, 2021
• Adobe Photoshop Training - Pluralsight.com, Nov,
2020
Soft Skills
• Journalism Certificate - Alison.com, June. 2021
• Time Management courses- coursera.org, April. 2021
• Join Toastmasters Club in RI, and regularly attend
monthly events - toastmasters.org, Oct. 2021
• Public Speaking Certification - Alison.com, Nov. 2021

14. Mitchell Pope
You know how the NFL, NBA, and MLB Fan bases
have been gradually declining over the past two
decades? Well, what I do is Give the fans a more
personal approach to stories, Origins, and statistics that
entertain, Relate, inspire, and Motivate Fan Bases to become more involved in their
teams future success and history. In fact, after serving 5 years in the culinary
industry, I overcome the biggest challenge in my life, a career ending injury that
most would have given up on, was my driving force to continue my dedication to
sports, showing that even though times get rough, Through dedication and
determination, and a mindset you can still be involved in your future success.
“

15. REFERENCES
Ballerstein, J. (2020). James Ballerstein LinkedIn Profile. Retrieved
April 25, 2020, from https://www.linkedin.com/in/jamesballerstein/
Stewart, M. (2020). Matt Stewart LinkedIn Profile. Retrieved April
25, 2020, from https://www.linkedin.com/in/matt-
stewart-6550065a/
ONETOnLine.org. (2020). Summary Report for: 27-3022.00 -
Reporters and correspondents Retrieved April 25, 2020, from
https://www.onetonline.org/link/summary/27-3022.00
ESPN (2020). ESPN Company Page on Glassdoor. Retrieved April 25,
2019, from https://www.glassdoor.com/Overview/Working-at-
ESPN-EI_IE13401.11,15.htm
ESPN Career. (2019). Manager, Media Strategy & Planning - Job
Description. Retrieved April 25, 2020, from https://
www.entertainmentcareers.net/espn/manager-media-strategy-
and-planning/job/322417/?
utm_campaign=google_jobs_apply&utm_source=google_jobs_ap
ply&utm_medium=organic
MLB network Career site. (2019). Freelance Video Editor- Job
Description. Retrieved April 25, 2020, from https://
www.builtinnyc.com/job/content/freelance-video-editor/69339?
utm_campaign=google_jobs_apply&utm_source=google_jobs_ap
ply&utm_medium=organic
American Sportscasters Association. (2020). Home page for
Association. Retrieved April 25, 2020, from http://
www.americansportscastersonline.com/
Sportscasting summer camp. (2020). 2020 Camp info. Retrieved
April 25, 2020, from https://www.dean.edu/academics/pre-college-
summer-programs/sports-broadcasting-pre-college-summer-
program/
Radioshow.com (2020). Event Info. Retrieved April 25, 2020, from
https://www.nab.org/events/