This is a project I completed on behalf of my Project and Portfolio 1:Personal Branding course at Full Sail University completed on May 9, 2021

1. PERSONAL BRAND EXPLORATION
Travis Felton Sr.
Project & Portfolio I: Week 1
MAY 8,2021

2. The eldest of four siblings, Travis Felton Sr. grew up in a small town called
Cordele, Georgia, which shaped his hardworking ethics and principles. After
serving12 years in the U.S. military as an Infantryman,Travis has been an avid
football fan his entire life and has dreams of coaching and sportscasting.He has
been coaching little league football for the local Recreation Department for 8
years.He has also served as a play-by-play announcer for the football games at
the Recreation Department and serve on the Recreation Board to help make
decisions on how to make things better for the kids and parents. Travis has also
enrolled in the Dan Patrick School of Sportscasting at Full Sail University
where he’s focused on developing Sportscasting skills which he is so passionate
about.
IDENTITY
Picture of
You Goes
Here

3. PROFESSION
Potential Job Titles:
• Broadcast Announcer
• News Analysts, Reporters, and Journalists
• Writers and Authors
BRAND ARCHETYPE - Producing brand
stories through college and professional football that
transform lives by highlighting football dreams. Using
industry trends and create new ones to captivate audiences
and inspire them to attend more football games and watch
more highlights
Sportscaster for College & Professional Football
Picture Relevant
to Your Industry
Goes Here

4. • DEMOGRAPHICS: 80% Male, 35-49
years old,Predominately white, Married, College
Educated, Located all over America
• PSYCHOGRAPHICS: Enjoys
sports and working around sports,
Spends free time with family,
regularly attends sporting events,
Adheres to conservative lifestyles
and opinions, Regularly attends
church services
.
• IDEAL AUDIENCE MEMBERS:
Brittany Kelley, Senior
Recruiter(ESPN),Gene White,
Director Talent Acquisition(FOX
Corporation ), Margaret Marion,
Director Human Resources(CBS
Corporation )
Recruiters & Hiring Managers at ESPN, Fox Sports, and CBS Sports
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2023)
• Land an entry-level sportscaster position at ESPN, CBS, or NBC.
‣ Connect with, and send a follow up promotional email to, 50 ESPN, CBS,
and NBC team members on LinkedIn by December 31, 2022.
Mid Term: (2028)
• Lead a successful Podcast aimed at College and Professional football viewers.
‣ Increase viewers each year for College and Professional football for ESPN,
CBS, or NBC by 20% nationwide by December 31, 2028.
Long Term: (2043)
• Be able to have my own successful segment on ESPN, CBS, or NBC.
‣ Establish my own Sports Talk Football show for College and Professional
football by December 31,2043

6. SKILLS ANALYSIS
Notable Skills & Current
Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current
Pro
fi
ciencies:
Social Media Marketing 75%
Abobe Creative Suite 50%
Time Management 65%
Public Speaking 65%
SOFT
HARD
Microsoft O
ff
ice Suite 80%
Editing 50%
Professional Writing 70%
Public Speaking 65%
SOFT
HARD

7. I help College and Professional football organizations increase
viewers attendance by entertaining and inspiring American families
through digital media, tv, and storytelling with my unique humor to
make the viewers want more.
PROMISE

8. CREDENTIALS
Work Experience:
• 12 years service in U.S. Army N.G..
• 4 years in Security for Paragon Systems
Education:
• Criminal Justice, A.S., South Georgia Technical College (Dec.2013)
• Sportscasting, B.S., Full Sail University (Exp. 2023)
Awards:
• Armed Forces Expeditionary Medal, Global War on Terrorism Service
Medal, Army Service Ribbon, Overseas Service Ribbon, Combat
Infantryman Badge.
• 8 years Volunteer Head Coach for Crisp County and Wilcox County
Recreation Departments
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Jackson McCarty
Industry Experience
:
• Podcaster for Nexus Sports Network.Jan 2020-Present
• Summer Intern for East Arkansas Broadcasters May 2018-Sep
2018
Education
:
• Bachelor of Science -BS, Sportscasting 2019-2021
Leadership Experience
:
• Does not include leadership experience on profile.
• Volunteer for NFL OnePass Ambassadors Jan 2020
Skills and Pro
fi
ciencies
:
• Sports Writing - 1 endorsement
• Public Speaking - 1 endorsement
• Critical Thinking - 2 endorsements
Travis Felton Sr.
Overall Online Presence
:
• Less than 200 connections, banner image customized, amateur headshot, details
throughout profile, articles published, active on social media, URL customized.
• Grade: Average, 60 out of 100
HEADSHOT HEADSHOT
Industry Experience
:
• Does not include work experience on profile, assumed to
still be in school
Education
:
• Current student enrolled in Dan Patrick’s School of Sportscasting, B.S. at Full Sail University
• South Georgia Technical College, Associate of Applied Science in Criminal Justice, Dec 2013
Leadership Experience
:
• U.S. Army National Guard, multiple leadership roles
• Volunteer Head Coach for Crisp County and Wilcox Recreation Departments, May 2014-
Present
Skills and Pro
fi
ciencies
:
• Counterterrorism - 1 endorsement
• Emergency Management - 1 endorsement
• Firearms - 1 endorsement
Overall Online Presence
:
• Less than 200 connections, banner image not customized, amateur headshot, details
throughout profile, no articles published, active on social media, URL not yet
customized
• Grade: Average, 56 out of 100

10. COMPETITION
Will Seymour
Noteworthy Experience:
• Freelance for local high school sports on a weekly basis.
Travis Felton Sr.
HEADSHOT HEADSHOT
Industry Experience:
• Sports Writer for Tillamook County Pioneer, Aug 2013-Present
• Sports Editor for Country Media, May 2009-May 2011
• Assistant News/Sports Editor for KWVA Eugene,88.1 FM May
2007-Jun2008
Education:
• University of Southern California, Master of Arts(MA), Specialized Journalism
2012-2013
• University of Oregon, Bachelor of Arts(B.A.) Electronic Media 2004-2008
Skills and Pro
fi
ciencies:
• Skill 1 Goes Here - 20 endorsements
• Skill 2 Goes Here - 18 endorsements
• Skill 3 Goes Here - 17 endorsements
Overall Online Presence:
• 214 connections, banner image not customized, amateur headshot, details throughout
profile, articles published, active on social media, URL not customized
• Grade: Superior, Average,80 out of 100
Industry Experience:
• Does not include work experience on profile, assumed to
still be in school
Education:
• Current student enrolled in Dan Patrick’s School of Sportscasting, B.S. at Full Sail University
• South Georgia Technical College, Associate of Applied Science in Criminal Justice, Dec 2013
Leadership Experience:
• U.S. Army National Guard, multiple leadership roles
• Volunteer Head Coach for Crisp County and Wilcox Recreation Departments, May 2014-
Present
Skills and Pro
fi
ciencies:
• Counterterrorism - 1 endorsement
• Emergency Management - 1 endorsement
• Firearms - 1 endorsement
Overall Online Presence:
• Less than 200 connections, banner image not customized, amateur headshot, details
throughout profile, no articles published, active on social media, URL not yet
customized
• Grade: Average, 56 out of 100

11. BRAND POSITION
Travis earned the nickname Coach Bigboi in the Army as he left his brothers
in arms astonished by how he talks about football games and players with a
unique sense of humor. Renewing honor, humor, and commitment in
American Culture by sharing football stories that leave you wanting more.
“COACH BIG BOI”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• The Sports Broadcasting Camp
‣ July 26-30 | Virtual Camp
• Sportscasters Talent Agency of America
‣ Dec 2021 | Online
• Podcast Movement Conference
‣ August 3-6 | Nashville
Digital Marketing
• Primary Content: Est. Podcast called “Coach Big Boi Football Talk” 20 min.
episodes telling football and football players stories; 2 episodes per week; host and syndicate
Youtube.
• Primary Tools: Facebook and Instagram- promote through 30 sec. promo videos;
LinkedIn - network with Industry pros and publish monthly articles highlighting some of the
podcast stories.
• Website: Full Sail Digital Portfolio site to showcase school work. Use blog to showcase
Sportscasting knowledge and embed podcast episodes.
Picture of
You Goes
Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking Senior-level Sportscasting Pro with at least 20 yrs of experience in the
sportscaster industry; family man that upholds Christian values, July 2021
Formal Education
• Complete Dan Patrick School of Sportscasting, B.S. by expected graduation date in
2023.
Technical Skills
• Get more e
ff
icient in Microsoft O
ff
ice Suite, Jun 2020
• Get more e
ff
icient in Adobe Creative Suite, Jun 2020
Soft Skills
• Impromptu Speaking - Lynda.com, Dec. 2021
• Sports Writing Principles - Lynda.com, July 2021

14. Travis Felton Sr.
You know how the viewers ratings for College and Professional football gradually slipping over the
past years? Well what I do is produce personal brand stories that entertain with humor and inspire American tv viewers to
celebrate remarkable feats of bravery and integrity within College and Professional football. In fact, after serving 12 years as a soldier in the U.S.
Army/N.G., I took over for the local Recreational Department Director to call the football games and helped increase the attendance and signups
by 40% in just two months. Customers and fans often referenced my humorous play calling as the reason they decided to come to the games and sign
up their kids to play football.
“
Picture of You
Goes Here

15. REFERENCES
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https://www.onetonline.org/link/
summary/27-3011.00
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https://www.onetonline.org/link/
summary/27-3023.00
27-3043.00 - Writers and authors. (n.d.). O*NET OnLine.
https://www.onetonline.org/link/summary/27-3043.00
4 ESPN careers & jobs. (2020, December 31). Get the job you really want - Zippia.
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https://www.meetup.com/careers/
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https://www.espn.com/
Hofheimer,
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https://www.linkedin.com/in/brittany-kelley-25637726/
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(n.d.). LinkedIn.
https://www.linkedin.com/in/jacksonmccarty/
(n.d.). LinkedIn.
https://www.linkedin.com/in/margaretmarion/
(n.d.). Meetup - We are what we do.
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Monday night football commentators Stuart Scott, Steve young, Trent... (n.d.). Getty Images.
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news-photo/450809095
Our 40 favorite ESPN personalities of all time. (2020, December 19). Yardbarker.
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https://
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Sportscaster demographics. (2021, April 30). Get the job you really want - Zippia.
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(2015, December 4). Sportscasters Talent Agency of America.
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Working at ESPN | Search jobs and careers at ESPN. (n.d.).
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