LinkedIn For Job Search Presentation May 2024

For Your Job Search
brought to you by
Bruce A. Bennett
Career Coach Corner
May 13, 2024

2
Introduction & Notes for session
Introduction
MCWN Volunteer since 2010 & Contractor from 2018
Career Coach Corner Blogger & Presenter
B² Discuss LinkedIn Podcaster
LinkedIn user since 2006
General Notes for Today
My contact info is on the last slide
Workshop is interactive, Q/A & Parking lot
Presentation file is available online at SlideShare (no recording)
Follow-up email will include a link to deck and evaluation survey
Red Arrows

3
Outline for session
Outline
Why LinkedIn?
Navigation tabs
Enhancing your profile
Best Practices
Building your network
Searching
Settings

4
Goals for session
Goals
Recognize the differences in a resume & profile
Understand how to build a compelling profile
Create a relevant job search agent(s) in LinkedIn
Research employers on LinkedIn & the Internet

5
LinkedIn - What is it & Why use it?
Over ONE billion professionals in more than 200
countries use LinkedIn to connect, exchange
information, ideas & opportunities!
 More than 90% of recruiters search for candidates on LinkedIn
 45 million people use LinkedIn to job search weekly
 6 people are hired on LinkedIn every minute
 77 job applications submitted every second
Source: https://blog.hootsuite.com/linkedin-statistics-business

6
Your View of My Introduction Card

7
Use the More
button to reveal
additional
options
including the
Connect

8
Your View of My Introduction Card
Use the More
button to
reveal
additional
options
including the
Connect

9
LinkedIn Navigation Tab - Home

10
LinkedIn Navigation Tab - Home Panel

11
LinkedIn Navigation Tab - My Network

12
LinkedIn Navigation Tab - Jobs

13
LinkedIn Navigation Tab - Messaging

14
LinkedIn Navigation Tab - Notifications

15
LinkedIn Navigation Tab - Me

16
LinkedIn Navigation Tab - For Business

17
Adding a Custom Banner
Providing a custom banner enhances a profile

18
Use relevant image
of your profession
or brand
1600 x 400 pixels is
suggested banner
size

19
Upload a Photo
option allows
you to adjust the
image to size

20
Editing Your Profile Contact Info
Check your contacts for email & phone

21
Editing Your Profile Contact Info
Your contact info should include email & phone

22
LinkedIn's Career Explorer
Career Explorer identifies transferable skills
https://linkedin.github.io/career-explorer/

23
Begin by identify a job title
LinkedIn makes suggestion based on key words

24
Default setting changes from high to low
Find jobs on LinkedIn that match your skills

25
LinkedIn Best Practices
1. Photo
2. Headline that’s not a title
3. About section - TMAY
4. Complete Skills section
5. #OpentoWork - Create a job search agent
6. Posting activity updates & add media
7. Build your network of connections
8. Recommendations
9. Following target companies
10.Join Groups

26
Best Practice - Photo
Passport photo with a professional appearance
Contrasting plain background
Rename photo for SEO
e.g. Bruce Bennett LinkedIn Training.jpg

27
Best Practice - Headline
Headline can have
220 characters
Separate your
skills with a space
and pipe symbol
or create a Unique
Value Proposition
(UVP)

28
The About section can have 2600 characters
The first paragraph should be about your skills, job titles,
work experience and passion
Second paragraph should relate how you added value for a
previous employer(s) - tell a STAR story
The final paragraph should tell how you can solve a
company’s problems and/or career role you are seeking
Close with a call to action: “let’s connect…contact me
if…call me if”
Incorporate the new logo and your top 5 skills
Best Practice - About Summary

29
Examples of an About Section

30
Best Practice - Skills
Two skills are featured but you can have 50 100 skills
You can add a new skill by clicking the + hyperlink symbol
The skills can edited by clicking on the pencil
Add a new skill Edit your skills

31
LinkedIn suggests
key skills based on
your profile
Click on the skill and
Save to add it to
your profile
Or type in a skill to
add it to your profile

32
You can select the
role in which you
gained the
experience
Multiple positions
can be selected for
the skill

34
Best Practice - Skills & Endorsements
Click on the
editing pencil to
arrive at this
screen.
Two options when
clicking on the 3
dots symbol.

35
Click on the symbol
and drag the skill to
the new position.

36
Endorsement settings
Enable endorsements to boost your skills

37
Best Practice - LinkedIn Skills
When you click on the
Demonstrate Skills button it
opens this page
You can Demonstrate
transferable skills by writing
or recording a response that
will be included with relevant
job applications

38
Demonstrate transferable skills by writing (200 - 4,000
characters) or recording a video response (2 minutes)
that will be included with relevant job applications

39
It is imperative to add all your skills to your profile
You might ask yourself why is this important?
This Is Why I Emphasize Skills

40
Best Practice - LinkedIn Job Search
LinkedIn has many tools to enhance job search
Covertly letting Recruiters know you are open to work
Overtly informing Everyone you are #Opentowork
Advising you are Open to New Opportunities #ONO
Review jobs Recommended for you by LinkedIn
Search for job openings by title, skill, or company
Create relevant job search agent(s) in LinkedIn

41
Best Practice - LinkedIn Job Search
LinkedIn suggestions based on profile, skills, company, etc.
Enter a job title & location to start a search

42
Best Practice - Job Search Agent
All filters allow
for expanded
searching by
Date posted,
Experience
level,
Company
and more….
Searches can be filtered on many criteria & saved

43

44
Utilize filters to
target your ideal
position &
company
New filters have
been recently
added
Under 10 Applicants,
In Your Network &
Fair Chance
Employer

45
Apply on the Company website

46
LinkedIn Job Applications
The Apply button prompts you to share your profile

47
LinkedIn Easy Apply Application
Only use Easy Apply if NOT listed on the Company Website

48
LinkedIn Easy Apply Application
Easy Apply has many screens for the application
Paul Cameron counsels why not to use a LinkedIn Resume

49
LinkedIn Easy Apply Job Application
Easy Apply shows your application progress

50
LinkedIn Easy Apply Job Application
One step in the application
process is sharing your work
experience section but only
includes a limit of ten positions
Self identification are other
questions that may be included
You have an opportunity to review
the application before
submitting it

51
Job Tabs - Interview Prep
LinkedIn has multiple features for job search

52
Interview Prep provides sample Q & A with video & tips

53
Categories button offers additional questions

54
Play video to understand framework & read tips

55
LinkedIn allows for verbal and/or written practice

56
The Job Seeker
Guidance
option in the
Jobs tab
introduces
LinkedIn
Learning
Job Tabs - Job Seeker Guidance

57
Best Practice - #OpenToWork
Two options exist for
the #OpentoWork
option
Click on the Open to
button to start a
multi-step process

58
Add job titles that
are appropriate
for your career
The maximum
number of job
titles you can
insert is five
Use all 5!

59
Select from
Location
types and
areas, Start
date and an
Employment
type

60
Select Recruiters
only or All
LinkedIn members
You can edit
#OpenToWork
status
Note: If you are employed and you
select All LinkedIn members people
at your company can view your
status

61
LinkedIn offers to
post your
#OpenToWork as
a generic status
Click on the Start
a post button to
customize the
message

62
The post
should be
concise and
focused on
what you are
seeking

63

64
Activity posting can be
articles, recognition, etc.
Try to include an article
hyperlink, image or video
Click on See all activity to
view additional content
Best Practice - Your Activity

65
Activity posting can be
articles, recognition,
etc. or reposted
Try to include an
article hyperlink,
image or video
Click on Show all
posts to view
additional content

66
Activity is displayed in
four categories
The More button allows
you to review Events,
Documents or Reactions

67
Information about the
individuals viewing
your posts

68
Best Practice - Your Analytics
Your Analytics are
only visible to you
Post analytics
Impressions offers
insights about the
exposure your
activity
Periods range from
past 7 days, 14
days, 28 days, 90
days, and 365 days

69
Best Practice - Add Media
Slideshare stores files to share on your profile/posts
Use in Posting, Featured or Work Experience

70
Three levels of connections
Your LinkedIn Network - 1st, 2nd, or 3rd

71
Best Practice - Build Your Network
LinkedIn recommends connections, alumni, etc.

72
Click on blue Connect button

73
Dialogue box pops up with two options
Add a note customized to the person
Send now produces a generic spam like message

74
Make it personal and engaging
There is a limit of 200 characters

75
After accepting a
connection
request, send
the person a
thank you note,
offer of help in
networking or
welcome them
to your network

76
2nd Level - Click Connect Button, Message
Locked

77
2nd Level - Click Connect or Message group member

78
Click on
More to
reveal
several
options
including
Connect

79
Building Your LinkedIn Network or Not

80

81
Another way to
remove
connections is
to view the
individual on
the network
tab

82
Best Practice - Recommendations
They are an important element of your profile
Ideally have three to four recommendations
Who do you ask?
Co-workers, Managers, Vendors, Clients, etc.
How does the process work?
A two-way street, i.e. quid pro quo
Write recommendations to others
You receive notice a recommendation was written
for you
You review it to approve and post or ask for a
revision
Lastly, are your recommendations current?

83

84
First step is identify who to ask by typing a name

85
The 2nd step is to
define your
relationship and
position with the
individual by
selecting options
from the drop down
menus

86
The 3rd step is to
customize the
request and offer
an idea for their
comments.
Finish writing the
note and click on
the Send button to
complete.

87
Best Practice - Follow Companies
LinkedIn lists your
interests at the end of
your profile page
Keep current with your
target companies
LinkedIn enables you to
easily view news & jobs

88
Best Practice - Follow Company
LinkedIn company page
features many details
Following the company
makes it easy to stay
informed and up to date
about it
Jobs can usually be found
on their company page

89
The About section
features an overview
with many details
about the company
You can let a
company know you
are interested in
working there

90
Best Practice - Follow Companies
Like,
Comment or
Repost to
engage with a
company

91
Additional Job search
agents can be specific
for your target company
You are more likely to be
viewed when liking,
commenting or sharing
their content
It demonstrates you are
engaged with the
company

92
Who Viewed You?
The 5 most recent five people are identified with a free
account except those that want to remain anonymous

93
Best Practice - Join Groups
LinkedIn lists your
interests at the end of
your profile page

94
Best Practice - LinkedIn Groups
Access LinkedIn Groups via For Business or Home

95
Not all Groups are
created equal
Vary with members
#s and activity
You can manage
notifications,
change settings
or leave a group

96
You can view &
search the
members of a
group
This makes it easy
to message a non-
connection

97
This post from
Linked N Chicago
(LiNC)
illustrate another
reason to join
groups

98
LinkedIn Searching
Find people, companies, groups, etc. using search
Type in name or subject and press Enter key

99
LinkedIn Searching
Click on People to reveal categories; People, Jobs, etc.
Location, current company are 2 great search filters

100
LinkedIn Searching
Clicking All filters opens a dialogue box on the right

101
LinkedIn Searching
Location is a great search filters

102
LinkedIn Searching
All filters display Company, School, Industry, etc.

103
LinkedIn Searching
All Filters allow for expanded searching by job title,
e.g. Recruiter OR Talent Acquisition at a company

107
LinkedIn Settings
There are three
profile viewing
options
You want to let
individuals and
companies
know that you
are looking at
them

109
Success Stories
Lara - Communications
Shannon - Office Admin
Mickey - Communications
Robert - IT
Paul - Writer
Melissa - Market Research
Liz - Market Research
Kurt - Marketing
Lisa - Administration
I want to add your name to the list!
109

110
McHenry County Workforce Network
May Career Workshops & Services
Free Personalized Job Search Assistance Services
To sign up, email the professional directly
LinkedIn Critiques
60 minute session Virtual Session is a one on one
profile review and/or Q&A about LinkedIn usage
Email me to set up an appointment: BABennett73@gmail.com

111
Upcoming Webinar Events
The PATH Group - LinkedIn and Your Job Search
Tuesday May 14, 2024 from 7:00pm to 9:00pm
LinkedIn Strategic Guidelines
Wednesday May 15, 2024 from 10:00am to 12:00pm
Resumes, Cover Letters and Applying Online
Wednesday June 5, 2024 from 10:00am to 12:00pm
Guide for a Winning Interview
Monday June 10, 2024, from 10:00am to 12:00pm
NTS - Learnings from Successful Job Searchers
Wednesday June 12, 2024, from 1:00pm to 3:00pm

Feel free to connect with me on LinkedIn
Bruce A. Bennett
Mobile: 815-302-9552
Email: BABennett73@gmail.com
LinkedIn: http://www.linkedin.com/in/bruceabennett
Career Coach Corner Blog: http://bruce73.wordpress.com/
https://bruce73.wordpress.com/upcoming-presentations/
Podcast: https://www.spreaker.com/show/b-squared-linkedin

LinkedIn For Job Search Presentation May 2024

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