The document discusses existing football podcasts and how they compare to the podcast being researched. It finds that existing podcasts do not play music throughout, but rather use intro/outro music. They also present information in a formal manner suited to older, more knowledgeable audiences. The research will inform the new podcast's formal presentation style and use of multiple images/videos versus a single image. An audience profile identifies the target demographic as male teenagers and adults who are working class achievers interested in formal Premier League analysis.

1. Research
James Horner-Borrett

2. Existing Products
Link to the podcast/documentary;
https://www.youtube.com/watch?v=GIaZkLts9
c4
This podcast is similar to mine in a number of ways for example they are talking about
similar topics I will be talking about which are all connected to top tier football. However
the way this show is presented is different to mine as the have three people talking to a
camera where as mine will be photos and videos being commentated over. They include
music at the start for the intro and at the end for the outro but mine will have music
playing in the background through out. This product appeals to viewers as I is very well
produced and looks very professional it may however attract a younger audience due to its
in formal nature.

3. Existing Products
Link to the podcast/documentary;
https://www.youtube.com/watch?v=O9QC0F
Mkl0g
In this product here are many components ha make it as good as it is. For example
the guests on the show are footballers who have great experience in the game and
are very knowledgeable on the topics being discussed. The ex professionals are
also a reason why people are attracted to watch the show as they are fans of these
players. The show includes introduction and outro music but doesn’t contain any
throughout when the guests and host are talking to one another which s
something I will not be doing. The show is very formal and the guests talk in a
formal manner so it may attract an older audience compared to other football
shows

4. Existing Products
Link to the podcast/documentary;
https://www.youtube.com/watch?v=9CFM_Sd
srys
This product is similar to mine in the sense that it is someone commentating over
a sill image however with m product I will use multiple images and perhaps videos
as well. The person talking in this video goes very into detail about the topic he is
talking about which makes I very interesting and appealing to watch. The person
in the video talks in a formal and clear way which perhaps means a more mature
audience will be attracted to this content.

5. Research Analysis
• What common features do the researched products have?
– A common feature in my research is that non of the products I have looked at play music
in the background of them throughout
– Another common feature is that all of the products are presented in a formal and well
presented way with the people talking in them being very informative and speaking in a
formal manner
• What aspects of the research will you include within your on
work?
– An aspect I will carry over from my research to my own product is the formal manner in
which the people on the other podcasts and shows spoke. I will do this because it makes
the show more formal and appealing to listen to.

6. Audience

7. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
Teenagers and
Adults
• Formal and informative analysis of premier
league football teams
Gender
Male • Football is a predominantly male sport so
my podcast will attract guys.
Psychographic
Achiever • Football is an achieving sport where you win
things so achievers will be attracted to my
podcast
Social Status
Working Class • Football fans are predominantly working
class so my product should appeal to them