Unit 54

1. Target Audience
I want to design a logo for a production company that aids in the making of video games called
BlueJay Interactive. The target audience I chose is both men and women aged 14-45 years old as
this is the main age range for gamers. I want to try create a friendly and welcoming logo that also
represents the high quality of games the company can produce. I will take inspiration from companies
such as Nintendo as they are the main competitor.
Logo development
Throughout the process of designing my logo I wanted to try to make it welcoming for anyone. The
colour blue is a soft, calming colour that also represents wisdom and most importantly trust. This is
one of the reasons I chose Blue as I want people to see it and feel that they can trust our company to
create great games that are dedicated to pleasing the fan base. Customers will see the logo on
covers of games and during the start-up menu, so this is important to emphasis.
I then tested different shades of blue/turquoise to see what would best convey the connotations as
well as work well with the rest of the logo. A dark blue could come across as fierce and dangerous
and this is not the exact tone I would like, and so ultimately I chose a light, turquoise-y blue. I chose
this shade as I thought it best conveyed the friendliness I wanted and it’s also subtle and blends in
nicely with the rest of the logo.
With the font I wanted to show that we are a games company and help players reach their inner child.
I wanted it to be simple and have personality. The one I went with looks as If it has been written by a
child with a crayon. This was perfect, and exactly how I imagined it to be. It helps convey what I
wanted very well.