In preparation for my Coca Cola Poster design

1. Communication Method
Evaluation
Harvey Hyde

2. ASA Codes
Number Name Brief Description
1 Compliance Ad CANT lie or break the law or be too
inappropriate
2 Recognition of
marketing
communications
Must look like and advert be conventional and
mention the product
3 Misleading Adverts Do not false advertise i.e. “this product will help you
fly”
4 Harm and Offence Don’t deliberately advertise to upset people or a
person with content
5 Children Do not manipulate children by pressuring them or
by glorifying danger to appeal to them
6 Privacy Have written permission to cast a celebrity
13 Food, food
supplements
and associated
health or nutritional
claims
Cannot promote unhealthy lifestyles, can’t
announce a feature/health benefit without
evidence

3. Mind Map
In ad Conventions such as
people being happy and
holding the product or
benefiting in some way
from it making the audience
think they too may benefit
from it in a similar way
Coke Life,
Slogan: Love it To
the full
Colours: green
Audience: 12-28
Male & female

4. Mind Map
• Strengths of using this method:
-Easy to keep track of
-Easy to do
• Weaknesses of using this method:
-Running out of ideas fast
• Did you like using this method? Why?
-not really as it is difficult to keep track of space and
isn’t as flexible as other techniques

5. Coca-Cola life
Mood Board

6. Mood Board
• Strengths of using this method
– Easy to use
– Easy to manage
• Weaknesses of using this method
– Repitition when using a brand
• Did you like using this method? Why?
-yes as there is a lot you can take from the
research that goes into the mood board such as
finding slogans and and good images to use for the
final ad

7. Style Sheet

8. Style Sheet
• Strengths of using this method
– Insight into font styles and colour schemes
– Useful for getting feedback on preference
• Weaknesses of using this method
– Difficult finding fonts that match a certain
audience
• Did you like using this method? Why?
- yes as it was another progressive step
towards

9. Layout Plan

10. Layout Plan
• Strengths of using this method
– Gives you an rough idea on what the final poster will
be like
– Gives opportunity for opinion from others for
improvements
• Weaknesses of using this method
– Difficult to design without Photoshop tools
• Did you like using this method? Why?
-I liked using this method as it was good to have
some insight on the potential of your project

11. Brainstorm

12. Brainstorm
• Strengths of using this method
– Helped gather group ideas
• Weaknesses of using this method
– We didn’t always agree on the same thing
• Did you like using this method? Why?
Yes as it gave a chance to both socialise and
gather ideas from different perspectives

13. Informal Pitch
• Strengths of using this method
– You have a good idea on how/where the advert is
going.
– Its gives your Ad change to evolve through
constructive criticism.
• Weaknesses of using this method
– Difficult to imagine the future of your ad with sound
• Did you like using this method? Why?
-

14. Informal Pitch
We will start with a Question to engage the
listener “What is Coke?” Followed by
“Well coke is... Its… well let me spell it out.”
And the jingle goes…
“C is for Coke that brings friends together,
O is for Open this,
K is for keeping cool with a cola
E is for enjoy bliss”
(Ice cubes jingling in a glass)
(Music dies down)
(Can opening sound)
(and)
(Music Starts)
(Coke being poured and fizzes)
(10 sec in)
(20 secs in)
“Coke, You know the one”

15. Group Idea Generation

16. Group Idea Generation
• Strengths of using this method
– Helps you work as team
• Weaknesses of using this method
– Group agreement
• Did you like using this method? Why?
I did enjoy this method as it gave me
opportunity to socialize and gather ideas from
different perspectives

17. Formal Pitch
• Strengths of using this method
– Shows the proper and professional way in which
you convey the project
• Weaknesses of using this method
– Difficult when explaining the
• Did you like using this method? Why?
No as it was not as interesting as the other
techniques

18. Initial Reaction
• Coca-Cola pixel based advert in a game style
• 120 Height 80 Width
• Coke can or bottle with eyes as a character
• Shooting the other cans and leaving the coke
can/bottle last one standing

19. Initial Reaction
• Strengths of using this method
– Useful as it gives you time to carefully gather
ideas on where your ad will go
– Has chance to develop
– Somewhere to keep your ideas
• Weaknesses of using this method
– Lesser developed idea
• Did you like using this method? Why?
- yes as it pushed me toward a greater idea

20. Sketches

21. Sketches
• Strengths of using this method
– Helped plan out pixel plan in Photoshop
– Useful for use in the final project
• Weaknesses of using this method
– It was difficult to plan where the squares would be
on Photoshop
• Did you like using this method? Why?
Yes as it was fun and creative

22. Formal Proposal
• Strengths of using this method
– It was a clear presentation of the project
• Weaknesses of using this method
– It was long and a bit boring
• Did you like using this method? Why?
No as it was not as interesting as the other
techniques