5. Film The Dark Knight
Denotation
• The Joker
• Blood
• Dark colours
Connotations
• Maniacal
• Bad-guy
• Mystery
6. Film Deadpool
Denotations
• Bright colours
• non serious/aggressive stances in the
middle
• aggressive stance in top right
• fire
•Battle
•weapons
Connotations
•Good guys
•Bad guys top right
•Violence
Audience: 16-35+
To appeal to violent nature
7. Video Game:
Little Big Planet
Denotations:
• Bright Colours
• Smiles
• Non aggressive
• Stickers
• Simplistic Pictures
Connotations:
• Light-hearted fun
• Creativity
• Child friendly
Audience: Children of all ages to appeal
to their creativity visually appealing due
to bright colours and images
8. Soundtrack
• Clip 1
– The music makes you think
something bad is going to
happen
– Negative
– Overall serious vibe
– Ominous
• Clip 2
– Romance
– Positive
– Cheerful
9. Shining
To juxtapose the original horror and thrilling
theme of the film, the parody shows a light-
hearted family struggling with day to day
problems and relationship issues, things you
would conventionally see in a “rom-com” this is
achieved by the happy sounding music and
friendly voice over explaining situations you
would see in a romantic comedy. The mock
trailer was colourized brighter than the original
to appear less like a horror film
10. Scary Mary
• This Disney Classic is soon turned around as a
horror film due to the edited shots making the
children look scared as objects move as though
they weren’t supposed to and the music in the
background is very conventional to the horror
genre and at the end of the ad is an emphasised
text saying “hide your children”. Through the
ominous music Mary Poppins was presented as
evil and malevolent as well as editing shows Mary
Poppins walking past a mirror and her reflection
remaining stationary which also appears to
frighten the children.
11. Stereotypes
Men
• Being
masculine/sporty
• Power hungry
• Strong
• Lazy/Messy/Dirty
• Lack creativity
• Play video games
Women
• Sensitive
• Obsessed with
appearance
• Judgemental
• Kind
• “Girly”
• Imaginative
12. Stereotypes
Upper Class
• Snobby
• Ungrateful
• Wasteful
• Private schooled
Working Class
• “Rough”
• Unintelligent
• Unskilled
• Public schooled
13. Stereotypes
Old People
• Bad drivers
• Anti-social
• Frail
• Wise
• Closed-minded
Young People
• Aggressive
• Dumb
• Nocturnal
• Open minded
14. Iconography- Western
Conventionally in a western we would see:
• Lots of Guns
• Narrative steer (Good vs Bad)
• Narrative development (exploration/new
frontiers)
• “Wild west” setting
• Cowboys
16. Iconography- Fantasy
• Heavily concentrated on fictional elements
• A world rich with its own history separate to
the real world
• Fictional/mythological creatures/locations
• Travel/Discovery
• Legends
17. Narrative
• Narrative Definition
– The storyline of a product
• Linear Narrative Definition
– A storyline, presented in order of start, middle, end
• Linear Narrative Film Example
– Tangled
• Non-Linear Narrative Definition
– A story hopping around the storyline in flashbacks, flash-
forwards and out-of-order sequences
• Non-Linear Narrative Film Example
– The Dark Knight Rises
18. Clip Analysis
• Darth Vader’s Costume is very dark and the lighting is dark this shows both
anonymity and danger in his first appearance this is reinforced by his red
lightsaber which presents evil in this clip as it is juxtaposed by the
connotations of the blue lightsaber being good as it is a bright colour
showing light and hope. The camera angle shows Vader to be a leading
character shown by how his Storm-troopers appear from behind him and
how the camera is often below Vader, as he would have to look down at
the camera making him looking bigger in physical size and authority this is
reinforced by how his costume is different to that of his Storm-troopers.
The music upon Vader’s first appearance was dark and ominous further
showing him to be an evil character. The “Good guys” wear lighter clothes
and to escape the evil to go to a well lighten ship showing they approach
good and that their action are to oppose that of the evil. Before the fight,
the rebels are cooperative and supportive in their dialogue as they say
things such as “You did good” and “Look out” showing their trust in each
other making us trust them as the heroes of the story.
Editor's Notes
Include a poster of a film/video game and analyse the meaning created from the use of colours, props, costume, location, lighting, framing, actor/model
Include a poster of a film/video game and analyse the meaning created from the use of colours, props, costume, location, lighting, framing, actor/model
Include a poster of a film/video game and analyse the meaning created from the use of colours, props, costume, location, lighting, framing, actor/model
Discuss what genre the music gives the image. Reference the sort of music and how it makes you feel about the image? What does it suggest about the characters or what is about to happen?
What techniques have been used to make the trailer appear as if it is a romantic comedy. Discuss sound and editing.
What techniques have been used to make the trailer appear as if it is a horror film. Discuss sound and editing.
List the positive and negative stereotypes linked with these social groups
List the positive and negative stereotypes linked with these social groups
List the positive and negative stereotypes linked with these social groups
List iconography you would associate with the genre. Add images where/if relevant
List iconography you would associate with the genre. Add images where/if relevant
List iconography you would associate with the genre. Add images where/if relevant
Discuss the clip and reference how meaning has been created through the use of Costume/Dialogue/Props/Lighting/Camerawork/Editing/Music/Colour
Reference clear examples from the clip
https://www.youtube.com/watch?v=BXoJeLDyVBY
