1. Working Title: coke is sugoi
What is it called? This can change if you think of something better later
Target Advertising Platform: Youtube, facebook, tv
What platform/platforms would you release the Advert on?
Genre: narrative, anime style
What sort of an Advert is it? Illustration/documentary/stop motion etc
Language / Territories: Japan, England, North America, Canada, South Korea, Australia
What countries would you release it in? Would it be suitable worldwide or is it targeted at a specific
population? Is it unsuitable for any cultures or beliefs?
Synopsis / Treatment / Story:
What is your advert about? Discuss the narrative? What are the end goals?
A girl walks past a vending machine with a drink in her hand, she trips and spills her drink. A guy
walks past and helps her up, smiles at her and gives her a bottle of coke
One Line SalesPitch: Sharing coca cola brings people together
Sum up your advert in one sentence
Style (similar products and graphical style): Sharing coca cola, anime inspired, making
people happy
What adverts is yours similar to? Why have you used it for inspiration?
Discuss this in relation to persuasive techniques and art style
Audience: 16-19 year olds, Anime fans
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your advert appeal to this person?
2. Legal & Ethical Considerations:
Think about any offensive material you will include? We will make sure we won’t include anything
along them lines
Will you restrict younger viewers seeing it? No
Will it offend any social groups/religions/ethnicities? No
How will you ensure you do not offend anyone? We will make it suitable for everyone
Is your advert using characters/names/logos of existing adverts/IPs? Coca cola
Will you game be sufficiently different from existing adverts to not get sued for copyright
infringement? Yes because it has not been done before
