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1. Research
Adele Rolf

2. Existing Product
This photo was taken from a Christmas tree farm when the trees were ready to be chopped so
that they can be sold. The angle of the shot is about a 90 degree angle showing half the row of
Christmas and a glance of the forest in the background. The main colour in the image is green.
This is because the photo was taken out side in a field next to a forest. the lighting for this image
was natural from the sun and daylight. I think this image will appeal to all ages. This is because
the image might be advertised to families to come get buy a real Christmas tree so children will
get very excited and the adults because it would be a nice family outing. This photo will similar
to mine because I want to take photos of the natural side of Christmas.

3. Existing ProductThis photo was taken In
an actual family living
room. The shot is on a
slight angle with the lens
focused on one bauble
with the background of
a Christmas tree
covered with fairy lights
un focused making the
bauble stand out with
the reflections of the
fairy lights from the
Christmas tree. The
lighting in the room is
very dim so that the
fairy lights on the
Christmas tree can
illuminate the baubles.
The main colour is the photo is gold. This is because the bauble that is
focused in the shot is gold. The fairy lights in the image are multi-coloured
red, yellow/gold, green and blue, giving the photo more colour which will
add attraction to the photo. I think this image will appeal more to the
older generation because children might think that the image is boring.

4. Existing Product
This photo was taken is a
studio. The angle of the
image is lights is slightly of
centre with a rack focus on
the snow man cup cake,
with baubles in the
background blurred out.
They used floor lamps so
that they had bright lighting
on the image to make it
stand out. The main colours
used are white, red, gold
and green, this is because
theses colours are typical
Christmas colours.
I think this will appeal to all
ages. This is because the
snow man on top of the cup
cake would appeal to little
children and try and
convince their parents to
buy them the cup cake. This
would appeal to middle
ages adults and over
because they typically like
neat and tidy well packed
cup cakes.

5. Existing Product
This photo was taken with a black and white film camera from the 1960s during Christmas. This photo
was taken in London with direct focus making the street look symmetrical, especially with the Christmas
lights that match perfectly from both sides of the road. It was unlikely that the photographer used any
post production on this image because in the 1960s they had very limited recourses. I think that this
photo appeals to middle aged adults the most because the image will remind them of the past memories
at Christmas time. I want to take a shot like this for my portfolio because I like how the lights are
organised over the busy streets of London.

6. Research Analysis
• What common features do the researched
products have?
– The most common feature is that all the researched products use the
same colours. The main colours used are red, green, gold and white.
Two of the researched product I have chosen have a rack focus in
order to bring attention to the main subject of the image.
• What aspects of the research will you include
within your on work?
– The aspects of the research I will include in my own work the angles of
how the photos were taken and also the use the main colours featured
through out the images I have collected. When taking photo I will
ensure that when I focus on the subject, the background is blurred.

7. Questionnaire Analysis
Adele Rolf

8. Audience research
• Observation: overall the public
said that the best thing about
Christmas were the presents that
they get to open on Christmas
day.
• What this says about my
audience: this means that my
audience enjoys opening
presents, excited to see what
they got for Christmas.
• How will your product
appeal to this audience: I
think my product will appeal to
this audience because I will be
sure to take photos of people
opening presents.

9. Audience research
• Observation:
my overall observation is that most people prefer
the star on top of the Christmas tree more than
anything else.
• What this says about my audience:
This suggest that they like the traditional star on
top of the Christmas tree that represents the star
of Bethlehem.
• How will your product appeal to
this audience:
I think that my product will appeal to this audience
because when i start to take photos, one of my
features will be Christmas trees with and with out
starts to show diversity

10. Audience research
• Observation:
My observation is that Santa clause isn't as popular as expected and that the public has many
different opinions about their favourite character.
• What this says about my audience:
This shows that my audience have lots of different opinions choosing their favourite Christmas
character.
• How will your product appeal to this audience:
My product will appeal to this audience because I will take photos of many different types of
Christmas characters so that it will catch their attention

11. Audience research
• Observation:
Everyone who took the survey said that
they preferred landscape photos to
portrait photos.
• What this says about my
audience:
This tells me that my audience would
find my product more appealing if I
decided to take landscape photographs.
• How will your product appeal to
this audience:
I could take a variety of landscape shots
like panoramas and shots from the
ground facing upwards to get a unique
landscape shot .

12. Audience research
• Observation:
my observation is that most people
think that red and green represent
Christmas more than any other colour.
• What this says about my
audience:
this says that my audience like the
traditional colours of Christmas.
• How will your product appeal to
this audience:
my product will appeal to this
audience because I will be sure to use
the colours red and green in my
portfolio

13. Audience research
• Observation: people like to be quite specific when talking about Christmas food
and they also like sweet and savoury products during Christmas.
• What this says about my audience:
This says that they like both sweet and savoury products.
• How will your product appeal to this audience:
i will take photos of sweet deserts as well as savory foods like roast diner so that my
product will appeal to as many people as possible.

14. Audience research
• Observation:
my observation is that people like both fake and real Christmas trees for Christmas.
• What this says about my audience:
this shows that my audience would liken to see real and fake images of Christmas trees in my portfolio.
• How will your product appeal to this audience:
my product will appeal to this audience because I will include real and fake Christmas trees in my
Christmas themed portfolio .

15. Audience research
• Observation:
My observation is that people have
many different opinions for this
question.
• What this says about my
audience:
this tells me that my audience like
getting presents at Christmas and also
because it brings a good atmosphere
and brings family together.
• How will your product appeal
to this audience:
My product will appeal to this
audience because I will take photos of
people opening presents and families
coming together.

16. Audience research
• Observation:
My observation is that overall most people thought London has the best city lights,
this might because London is the capital of great Britain.
• What this says about my audience:
this tells me that my audience would like to see Christmas lights in cites like London.
• How will your product appeal to this audience:
my product will appeal to this audience because I plan to go to different cities and
take different style shots on each city.

17. Interviews

18. Interview 1
Question 1
• What do you visually like to see in photographs?
Answer
• A beautiful landscape in the wild away from all the busy towns and people.
Question 2
• What do look forward to leading up to Christmas?
Answer
• Seeing family, getting presents and getting festive.
Question 3
• Do you think I should cover any particular thing in my Christmas portfolio?
Answer
• Maybe Santa clause sat some where in the country side on a mountain.
Question 4
• What three colours represent Christmas to you and why?
Answer
• Red, Green and white. Red: Santa clause. Green: elfs and Christmas trees. White: Snow.
Question 5
• What is your favourite Christmas time memory?
Answer
• when I was about 7 or 8 I got a motorbike for Christmas and it has been the best Christmas I ever had.

19. Interview 1
• Observation: from my first interview my observation is that I
should use red, green and white as my main colours through out my
portfolio.
• What this says about my audience: This tells me that
my audience would like to see the colours red, green, white in my
portfolio.
• How will your product appeal to this
audience: My product will appeal to this audience because I will use
green, red and white as the main colours featured in my portfolio

20. Interview 2
Question 1
• What do you visually like to see in photographs?
Answer
• Landscapes or cities
Question 2
• What do look forward to leading up to Christmas?
Answer
• I look forward to Presents each year.
Question 3
• Do you think I should cover any particular thing in my Christmas portfolio?
Answer
• I think that you should include Santa, reindeers, and a red and green colour scheme
Question 4
• What three colours represent Christmas to you and why?
Answer
• I think that Red, green and gold represent Christmas
Question 5
• What is your favourite Christmas time memory?
Answer
• When I got a tv, xbox, pc, and a cat all for Christmas

21. Interview 2
• Observation: my observation is that my audience likes opening
presents at Christmas and how opening the presents on Christmas day
brings happiness to the day.
• What this says about my audience: this says that my
audience want to see family shot at Christmas time with a good
atmosphere, which make my portfolio more festive.
• How will your product appeal to this audience:
my product will appeal because I will include families and friends around
Christmas having a good time and celebrating Christmas.

22. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
16-18 • I think that cute animals will appeal to this
age range the most because during
Christmas this age range like Christmas
cards with cute animals, so if I were to
include cute animals in my portfolio it would
also attract this age range.
Gender
Mostly male • I think that males at Christmas look forward
to food. In order for my portfolio to attract
males I will take photos of Christ mas dinner
and other Christmas food.
Psychographic
The traits of the
audience.
• I will aim to make my Christmas portfolio
with a wide range of styles so that it will
appeal to as many people as possible
Social Status
Middle class
Lower class
• Most people my age either have a part time
job or not at all.

23. Research Evaluation

24. Research Evaluation
• Give an overview of how you conducted your research. Discuss the
strengths and weaknesses of each method
– Product Research
• I took a mixture of different types from the web so that I could talk about different
methods of photography. The strengths of this was that I could look into different styles
of photography. The weaknesses of this method was that6 it took up a lot more time to
produce the work and made me a little behind on my deadlines.
– Questionnaires
• I used survey monkey to create my surveys. The strengths of using this method was that
it was easy to create the surveys. The weaknesses were that it was hard to find people
that would take my survey and also not all of the people that took my survey took it
seriously.
– Interviews
the interviews went really well. This was because the two people I interviewed took all the
questions seriously and gave me a lot of really good feedback. The weakness of interviews are
that they are time consuming, and its hard to quantify the answers into statistics.

25. Research Evaluation
– What sort of a response did you get?
– I got very good feed back on my surveys because the answers that I got were
varied and gave me a lot of different information to use.
– How did you distribute your survey? Give an advantage and a disadvantage
– I distributed my surveys by using blackboard which as college network.
– an advantage of my survey was that all my questions helped me a lot thinking
about how I will create my Christmas portfolio
– A disadvantage is that not everyone that took my survey answered
appropriately
– Another disadvantage is that people might have missed my surveys.