This proposed radio advert tells the story of a grandfather sharing a story with his grandson. When the grandson passes the grandfather a Coke, he drinks it and is energized, starting a party. The main message is that a Coke can refresh anyone. The target audience is 16-19 year old teens who enjoy socializing and parties. Consideration needs to be given to not offending older audiences, as depicting them as slow and sluggish without energy could be seen as ageist by some.

1. Working Title: A coke to the past
What is it called? This can change if you think of something better later
Target Platform: 16:19
What media platform/platforms would you release the product on?
Radio
Genre: comedy
What sort of a media product is it?
Radio advert
Language / Territories: UK, British or EU
What countries would you release it in? Would it be suitable worldwide or is it targeted at a specific
population? Is it unsuitable for any cultures or beliefs?
Synopsis / Treatment / Story / How the game plays: Granddad starts telling a story and his
grandson passes him a coke so he then opens it and drinks a part of it, once doing so he
kicks back and a party starts as the music fades away the main message shows up
What is your product about? Discuss how it works to communicate a message to the audience?
What is the main message?
One Line SalesPitch: can refresh anyone
Sum up your product in one sentence
Style (similar products and graphical style): Pepsi, Spite and Fanta
What product is yours similar to? Why have you used it for inspiration?
Discuss this in relation to conventions and art style
Audience: 16:19 year old teens, very sociable, party lifestyle type of teen/student.
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your product appeal to this person?
Legal & Ethical Considerations: It could offend the older generation because we are
depicting them in a way that they are slow, sluggish and boring with out energy, yet that’s
not the case with every OAP.
Think about any offensive material you will include?
Will you restrict younger audiences engaging with it?
Will it offend any social groups/religions/ethnicities?
How will you ensure you do not offend anyone?
Is your product using characters/names/logos of existing ones?
Will your product be sufficiently different from existing ones to not get sued for copyright
infringement and how have you achieved this?