GSummit 2013 talk

1. The Pleasure Revolution
Why Games Will Lead the Way
Jesse Schell
GSummit 2013

5. Games
Real Life

10. Choco-fication!

16. Rewards can Backfire

24. Self-Determination Theory
Competence Autonomy Relatedness
I want to be I want I want to
good at what freedom! connect to
I do! others!

25. “Hafta” “Wanna”
Work Play
Slavery Freedom
Efficiency Pleasure

32. Games are special because…
• They are interactive
• They are designed
ENTIRELY for pleasure

33. Games provide:
• Clear Feedback
• A Sense of Progress
• The Possibility of Success
• Mental and Physical Exercise
• A Chance to Satisfy Your Curiosity
• A Chance to Solve a Problem
• A Feeling of Freedom

34. Pleasure is COMPLEX

37. Pleasure is…
CONTEXTUAL

38. Pleasure is…
CONTEXTUAL

40. Steenburgh & Ahearne: Motivating
Salespeople: What Really Works

41. Laughter
Discovery Thrill
Fantasy Story Triumph
Expression Challenge Sensation

42. -or-

43. Five Keys to Motivational Design

44. Key 1: Make it Appealing

45. Key 2: Make it Engaging

46. Key 3: Make it Effortless

47. Key 4: Make it Uncheatable

49. Key 5: Make it Not Embarrassing

50. Pleasure is…
• Complex and Counterintuitive
• Embarrassing to discuss
• Not fully understood by anyone
• The motivation for EVERYTHING we do
• The key to design in the 21st century

51. You CAN make your experiences better
• Ask yourself these simple
questions:
– Given what I know about
my guests…
– Why will they like this
experience?
– How can I get them to like
it more?

52. Thanks!
Slides: slideshare.net/jesseschell
Twitter: @jesseschell
Email: jschell@andrew.cmu.edu