The Pleasure RevolutionWhy Games Will Lead the Way       Jesse Schell      GSummit 2013
GamesReal Life
Choco-fication!
Rewards can Backfire
Self-Determination TheoryCompetence      Autonomy   Relatedness I want to be     I want     I want togood at what    freed...
“Hafta”     “Wanna”  Work         Play Slavery     FreedomEfficiency   Pleasure
Games are special because…         • They are interactive         • They are designed           ENTIRELY for pleasure
Games provide:•   Clear Feedback•   A Sense of Progress•   The Possibility of Success•   Mental and Physical Exercise•   A...
Pleasure is COMPLEX
Pleasure is…CONTEXTUAL
Pleasure is…CONTEXTUAL
Steenburgh & Ahearne: Motivating Salespeople: What Really Works
LaughterDiscovery                 Thrill Fantasy       Story     TriumphExpression   Challenge   Sensation
-or-
Five Keys to Motivational Design
Key 1: Make it Appealing
Key 2: Make it Engaging
Key 3: Make it Effortless
Key 4: Make it Uncheatable
Key 5: Make it Not Embarrassing
Pleasure is…    • Complex and Counterintuitive       • Embarrassing to discuss   • Not fully understood by anyone• The mot...
You CAN make your experiences better• Ask yourself these simple  questions:  – Given what I know about    my guests…  – Wh...
Thanks!Slides: slideshare.net/jesseschell      Twitter: @jesseschellEmail: jschell@andrew.cmu.edu
Pleasure Revolution Gsummit 2013
Pleasure Revolution Gsummit 2013
Pleasure Revolution Gsummit 2013
Pleasure Revolution Gsummit 2013
Pleasure Revolution Gsummit 2013
Pleasure Revolution Gsummit 2013
Pleasure Revolution Gsummit 2013
Pleasure Revolution Gsummit 2013
Pleasure Revolution Gsummit 2013
Pleasure Revolution Gsummit 2013
Pleasure Revolution Gsummit 2013
Pleasure Revolution Gsummit 2013
Pleasure Revolution Gsummit 2013
Pleasure Revolution Gsummit 2013
Pleasure Revolution Gsummit 2013
Pleasure Revolution Gsummit 2013
Pleasure Revolution Gsummit 2013
Pleasure Revolution Gsummit 2013
Pleasure Revolution Gsummit 2013
Pleasure Revolution Gsummit 2013
Pleasure Revolution Gsummit 2013
Pleasure Revolution Gsummit 2013
Pleasure Revolution Gsummit 2013
Pleasure Revolution Gsummit 2013
Pleasure Revolution Gsummit 2013
Pleasure Revolution Gsummit 2013
Pleasure Revolution Gsummit 2013
Pleasure Revolution Gsummit 2013
Pleasure Revolution Gsummit 2013
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Pleasure Revolution Gsummit 2013

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  • I gave this talk at DICE about how advances in sensing technology will make our entire lives an interconnected series of games. The most common reaction to this was, “Oh my God! It’s 1984!” But technically, it’s Brave New World.
  • Pleasure Revolution Gsummit 2013

    1. 1. The Pleasure RevolutionWhy Games Will Lead the Way Jesse Schell GSummit 2013
    2. 2. GamesReal Life
    3. 3. Choco-fication!
    4. 4. Rewards can Backfire
    5. 5. Self-Determination TheoryCompetence Autonomy Relatedness I want to be I want I want togood at what freedom! connect to I do! others!
    6. 6. “Hafta” “Wanna” Work Play Slavery FreedomEfficiency Pleasure
    7. 7. Games are special because… • They are interactive • They are designed ENTIRELY for pleasure
    8. 8. Games provide:• Clear Feedback• A Sense of Progress• The Possibility of Success• Mental and Physical Exercise• A Chance to Satisfy Your Curiosity• A Chance to Solve a Problem• A Feeling of Freedom
    9. 9. Pleasure is COMPLEX
    10. 10. Pleasure is…CONTEXTUAL
    11. 11. Pleasure is…CONTEXTUAL
    12. 12. Steenburgh & Ahearne: Motivating Salespeople: What Really Works
    13. 13. LaughterDiscovery Thrill Fantasy Story TriumphExpression Challenge Sensation
    14. 14. -or-
    15. 15. Five Keys to Motivational Design
    16. 16. Key 1: Make it Appealing
    17. 17. Key 2: Make it Engaging
    18. 18. Key 3: Make it Effortless
    19. 19. Key 4: Make it Uncheatable
    20. 20. Key 5: Make it Not Embarrassing
    21. 21. Pleasure is… • Complex and Counterintuitive • Embarrassing to discuss • Not fully understood by anyone• The motivation for EVERYTHING we do • The key to design in the 21st century
    22. 22. You CAN make your experiences better• Ask yourself these simple questions: – Given what I know about my guests… – Why will they like this experience? – How can I get them to like it more?
    23. 23. Thanks!Slides: slideshare.net/jesseschell Twitter: @jesseschellEmail: jschell@andrew.cmu.edu

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