Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

We don't need no stinkin' badges: How to re-invent reality without gamification

25,938 views

Published on

(Slides from Jane McGonigal at the Game Developers Conference 2011, Serious Games Summit, Gamification Day)

If you hate the term gamification, you're not alone: Plenty of game developers think gamification sounds cynical and opportunistic -- a way to motivate gamers to do something they' ordinarily avoid. Worse, many early adopters of gamification are creating mere shells of a game: game feedback systems stripped of any satisfying activity, meaning, story, or heart. But there is another way. What we need now is a more holistic and whole-hearted approach to using game design to transform reality. This presentation is an introduction to gameful design: how to infuse real life and real work with the true spirit, or emotional and social qualities, of gameplay. You'll learn a four-part gameful strategy that focuses on how to create the lasting positive impacts that games are famously good at generating: more positive emotions, stronger social relationships, a bigger sense of purpose, and meaningful mastery. As game desig! ners, we can do better than gamification. We owe reality more than some stinkin' achievement badges, or points, or leaderboards.

  • Gamification is played out if you define it with 'gamification = Extrinsic Rewards'. This definition is not correct. The oposite of play is not depression - its 'not play'. Just another presentation with lot's of buzzwords taken out of some books - in that case just one.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Yo can see, but don't download :-O Nice content, bad philosophy...
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Love it!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

We don't need no stinkin' badges: How to re-invent reality without gamification

  1. 1. How to re-invent reality<br />WITHOUTgamification<br />
  2. 2.
  3. 3.
  4. 4. GAMEFUL<br />To have the SPIRIT, <br />and not just the mechanics, <br />of a good game.<br />.<br />
  5. 5.
  6. 6. GAMEFUL<br />What does it FEEL like <br />to play a good game?<br />
  7. 7. A crash course in gameful design<br />
  8. 8. DISCLAIMERS<br />This talk:<br />Won’t make you rich on your next game<br />Is not for everyone<br />Is not easier than “gamification”<br />Has 118 slides*<br />* but RaphKoster’s had 190 and Clint Hocking’s 227… so there’s hope <br />
  9. 9. WHAT THIS TALK IS ABOUT<br />“The collective conscience and will of our profession is being tested as never before. Now is the time for us to have the courage for legendary work.”<br />- Dr. Caldwell B. Esselstyn, Jr.<br />
  10. 10. What does gameful mean?<br />To have the spirit of the gamer: someone who is optimistic, curious, motivated, and always up for a tough challenge.<br />It’s like the word “playful” — but gamier!<br />
  11. 11. … and gamefuldesign?<br />To create platforms and experiences that empower players to have thespirit of the gamer in real life. <br />
  12. 12. Gameful design aims to be…<br />Life-changing<br />Reality-changing<br />Game-changing<br />World-changing<br />
  13. 13. Gameful design is evaluated along 4 criteria:<br />PositiveEmotion<br />Relationships<br />Meaning<br />Accomplishment<br />(Hint: it spellsPERMA)<br />
  14. 14.
  15. 15. Gameful is player-oriented.<br />Any and all organizational goals of the game are achieved by empowering the players to get more of what they really want from life <br />
  16. 16. Gameful.org<br />
  17. 17. 4 big ideas in Gamification<br />Points<br />Levels<br />Leaderboards<br />Achievement Badges<br />
  18. 18. 4 big ideas in Gameful Design<br />Positive Emotion<br />Relationships<br />Meaning<br />Accomplishment<br />(tip: it spells PERMA!)<br />
  19. 19. Gamification = EXTRINSIC REWARDS<br />Points<br />Levels<br />Leaderboards<br />Achievement Badges<br />
  20. 20. Gameful Design =INTRINSIC REWARDS<br />Positive Emotion<br />Relationships<br />Meaning<br />Accomplishment<br />
  21. 21. When it comes to engagement…<br />When <br />INTRINSIC REWARD<br />beats<br />EXTRINSIC REWARD<br />
  22. 22. You don’t need a badge<br />when you have real power<br />
  23. 23. GAMEFUL design<br />giving players positive powers in real life<br />.<br />
  24. 24. Do you have superpowers?<br />
  25. 25. SUPERPOWER a skill that so far surpasses any previously demonstrated skill that it effectively changes our notion of what is humanly possible<br />
  26. 26. We spend 3 billion hours a week playing digital games.<br />
  27. 27.
  28. 28.
  29. 29.
  30. 30.
  31. 31.
  32. 32.
  33. 33.
  34. 34. “Games are unnecessaryobstacles we volunteer to tackle.”<br />
  35. 35.
  36. 36.
  37. 37. Playing games is hard work!<br />
  38. 38.
  39. 39.
  40. 40.
  41. 41.
  42. 42.
  43. 43.
  44. 44.
  45. 45.
  46. 46.
  47. 47. Why are we spending so much time tackling unnecessary obstacles?<br />
  48. 48.
  49. 49. EUSTRESS<br />positive stress<br />
  50. 50.
  51. 51.
  52. 52.
  53. 53.
  54. 54.
  55. 55.
  56. 56. “Work is more fun than fun.”<br />
  57. 57.
  58. 58.
  59. 59.
  60. 60.
  61. 61.
  62. 62.
  63. 63. Flourishing<br />Positive Emotion <br />Relationships <br />Meaning <br />Accomplishments <br />
  64. 64. Invent a voluntary goal – <br /> and provoke curiosity. <br />
  65. 65. Give players a concrete new ability.<br />Something small that adds up to a lot.<br />
  66. 66. Help players to be of service to others – and to collaborate from a position of signature strength.<br />
  67. 67. Do it at extreme scale – and have an amazing story.<br />
  68. 68. Gaming is the power to get what we really crave from life<br />Positive Emotion … <br />… urgent optimism<br />Relationships … <br />… social fabric<br />Meaning … <br />… epic meaning<br />Accomplishments …<br />… blissful productivity<br />
  69. 69.
  70. 70.
  71. 71. When we tap into our gamer powers, we can achieve more ambitious personal goals.<br />
  72. 72. FFoursquare<br />
  73. 73. New York Public Librayr<br />Xbox achievement unlocked<br />
  74. 74.
  75. 75. Gameful is… game-changing<br />Players make a positive transformation of a process, tradition or institution<br />
  76. 76.
  77. 77.
  78. 78.
  79. 79.
  80. 80.
  81. 81. Gameful is… life-changing<br /> Players achieve a major positive personal impact<br />
  82. 82.
  83. 83. Everything is hard. <br />The iron fist is pushing against my thoughts.<br />My whole brain feels vacuum pressurized. <br />If I can't think who am I?<br />
  84. 84. No reading<br />No writing<br />No videogames<br />No computer time<br />No running<br />No caffeine<br />
  85. 85. NO REASON TO LIVE.<br />
  86. 86.
  87. 87. August 18, 2009:<br />“I’m either going to kill myself, or I’m going to turn this into a game.”<br />
  88. 88. Make recovery feel:<br />Possible – optimism<br />Interesting – curiosity<br />Self-motivated – agency<br />Meaningful – awe, wonder<br />… for me AND my caretakers.<br />
  89. 89. Mission #1: Create your secret identity.<br />
  90. 90.
  91. 91. Jane<br />the concussionslayer<br />
  92. 92. Mission #2: <br />Recruit your allies.<br />
  93. 93. My watcher: my twin sister Kelly<br />
  94. 94. My Willow: my husband Kiyash<br />
  95. 95. My Xander: my friends Natalie, Rommel & Maurice<br />
  96. 96. Mission #3: <br />Find the bad guys.<br />
  97. 97. Mission #4: <br />Identify your power-ups.<br />
  98. 98. Mission #5: <br />Create your superhero to-do list.<br />
  99. 99. Did it work?<br />
  100. 100.
  101. 101. SuperBetter<br />a multi-player adventure game<br />
  102. 102.
  103. 103. Congratulations! You’ve just earned the “We don’t need no stinkin’ badges” achievement badge.<br />
  104. 104. When we tap into our gamer powers, we can tacklethe world’s most urgent challenges.<br />
  105. 105. Gameful is… reality-changing<br />Players make a positive impact on a space, group, organization, neighborhood, or other community.<br />
  106. 106.
  107. 107.
  108. 108.
  109. 109. Gameful is… world-changing<br />Players make a positive impact on a global challenge<br />
  110. 110.
  111. 111.
  112. 112. In 10 weeks, we enrolled 19,893 students in >130 countries<br />
  113. 113.
  114. 114. You don’t need a badge<br />when you have real power<br />
  115. 115. GAMEFUL design<br />giving players positive powers in real life<br />.<br />
  116. 116. Gaming is the power to get what we really crave from life<br />Positive Emotion … <br />… urgent optimism<br />Relationships … <br />… social fabric<br />Meaning … <br />… epic meaning<br />Accomplishments …<br />… blissful productivity<br />

×