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The Pleasure Revolution

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The Pleasure Revolution: Why Games Will Lead the Way -- Google, 2011

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The Pleasure Revolution

  1. 1. The Pleasure RevolutionWhy Games Will Lead the Way Jesse Schell Google - 2011
  2. 2. +10!+20! +20!
  3. 3. +10! +10!+5!
  4. 4. +45! +500!
  5. 5. +200! +50!
  6. 6. +50!+30! +100!
  7. 7. +10! +10! +10! +10! +10! +500!
  8. 8. +100! +100!
  9. 9. ++2700!
  10. 10. +2000! +9000! +5000!
  11. 11. +10! +30!+5! +100! +5! +30! +1000! +30! +50! +200 +30!+25! +75! +300!
  12. 12. Choco-fication!
  13. 13. Rewards can Backfire
  14. 14. Self-Determination TheoryCompetence Autonomy Relatedness I want to be I want I want togood at what freedom! connect to I do! others!
  15. 15. “Hafta” “Wanna” Duty Fun Work Play Slavery FreedomEfficiency Pleasure
  16. 16. Games are special because… • They are interactive • They are designed ENTIRELY for pleasure
  17. 17. Games provide:• Clear Feedback• A Sense of Progress• The Possibility of Success• Mental and Physical Exercise• A Chance to Satisfy Your Curiosity• A Chance to Solve a Problem• A Feeling of Freedom
  18. 18. Pleasure is POWERFUL
  19. 19. Pleasure is COMPLEX
  20. 20. Pleasure is…CONTEXTUAL
  21. 21. Pleasure is…CONTEXTUAL
  22. 22. LaughterDiscovery Thrill Fantasy Story TriumphExpression Challenge Sensation
  23. 23. -or-
  24. 24. You CAN make your experiences better• Ask yourself these simple questions: – Given what I know about my guests… – Why will they like this experience? – How can I get them to like it more?
  25. 25. Thanks! Slides: jesseschell.com Twitter: @jesseschellEmail: jesse@schellgames.com

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