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Visions of the Gamepocalypse

          Jesse Schell
Games
Real Life
+10!
+20!
     +20!
+10!

 +10!

+5!
+45!   +500!
+200!


        +50!
+50!
+30!          +100!
+10! +10! +10!   +10!   +10!




        +500!
+100!

   +100!
+

+2700!
+2000!       +9000!
    +5000!
+10!
                       +30!
+5!
 +100!                +5!
     +30!   +1000!
 +30!                  +50!
   +200     ...
Orwellian   Huxleyan
?
Games provide:
•   Clear Feedback
•   A Sense of Progress
•   The Possibility of Success
•   Mental and Physical Exercise
...
Sharing




Authenticity

                                       Beauty
 Curiosity     Customizing
 Gap
Whole Life
                                Cloud
 Tracking
                               Gaming
                         ...
Extrinsic
Rewards


            Quantitative
                Design
                                      Transmedia
     ...
Extrinsic           Whole Life                                           Sharing
                                         ...
Nooks &
Crannies
+1,000,000!
Nooks &
Crannies
Micro-
           Transactions
Nooks &
Crannies
+   =
- 1500 FTE +   - $300M =


       WTF?!
Innovator’s Dilemma
Micro-
           Transactions
Nooks &
Crannies
Micro-
           Transactions
Nooks &
Crannies                   New
                          Sensors
Too many buttons?
How the casual player sees it
Casual Heaven
Micro-
           Transactions
Nooks &
Crannies                   New
                          Sensors
Micro-
           Transactions             New
Nooks &                             Screens
Crannies                   New
...
The Hype Curve
The Hype Curve




      Put Jokes Here
“Shampoorn”




+      =
Micro-
           Transactions             New
Nooks &                             Screens
Crannies                   New
...
REM-
                          tertainment


              Micro-
           Transactions                 New
Nooks &     ...
REM-
                          tertainment


              Micro-
           Transactions                 New
Nooks &     ...
REM-
                          tertainment
                                        Advergaming
              Micro-
      ...
TV Commercial Time




13%  36%
Are your friends on drugs?
                                              Report them NOW and get
                         ...
REM-
                          tertainment
                                        Advergaming
              Micro-
      ...
Beauty



                             REM-
                          tertainment
                                        ...
Have you noticed?
Beautiful!
Beauty



                             REM-
                          tertainment
                                        ...
Beauty


                                        TV
                             REM-
                          tertainmen...
1849
?
=
Beauty


                                        TV
                             REM-
                          tertainmen...
Beauty
            Customizing
                                        TV
                             REM-
              ...
Customized!
Beauty
            Customizing
                                        TV
                             REM-
              ...
Beauty
            Customizing
                                        TV
 Eye/Face                    REM-
 Tracking     ...
Recognizr
Recognizr
Recognizr
Joaquin Lopez
(knows your
brother)
                Friedrich Engels
                (Works with
                Susan Smit...
Francis George (41)
Bill Gemma (45)       Sylvia George (45)



Susan Franks (22)   Cynthia Apple (32)
                   ...
Effort: 5%          Effort: 85%
Engagement: 65%
                    Engagement: 45%
Fooling Around



  Effort: 65%
  Enga...
Beauty
            Customizing
                                        TV
 Eye/Face                    REM-
 Tracking     ...
Beauty
Curiosity               Customizing
Gap
                                                    TV
             Eye/Fac...
The curious will win
Beauty
Curiosity               Customizing
Gap
                                                    TV
             Eye/Fac...
Authenticity

                                                                          Beauty
 Curiosity                 ...
Authenticity

                                                                          Beauty
 Curiosity                 ...
Social
                                  Networking

Authenticity

                                                       ...
Social Networking
Social
                                  Networking

Authenticity

                                                       ...
Social           Transmedia
                                  Networking         Worlds

Authenticity

                   ...
Transmedia Worlds
360 Deals
Social           Transmedia
                                  Networking         Worlds

Authenticity

                   ...
Social           Transmedia
                                  Networking         Worlds             Speech
               ...
?
Social           Transmedia
                                  Networking         Worlds             Speech
               ...
Geo-
                                                                       Tracking
                                  Soc...
Mundanes

   vs.
Imagineers
Mundane   Imagineer
+   =
WoWoWW
Geo-
                                                                       Tracking
                                  Soc...
Sharing


                                                                       Geo-
                                    ...
Shared!
Sharing


                                                                       Geo-
                                    ...
Sharing
                                          Cloud
                                         Gaming
                  ...
?
=
Sharing
                                          Cloud
                                         Gaming
                  ...
Sharing
                                            Cloud
                                           Gaming
              ...
Sharing
                                            Cloud
                                           Gaming
              ...
Extrinsic                                                                Sharing
                                         ...
Christopher
                              Alexander’s
                              Fifteen Principles
1.   Levels of Scal...
Engaging
Effortless
Uncheatable
Not Embarrassing
Remember: Personal Trainers Work
Extrinsic                                                                Sharing
                                         ...
Extrinsic           Whole Life                                           Sharing
                                         ...
Persuaders     Fulfillers




  Artists    Humanitarians
Persuaders
Fulfillers
Artists
Humanitarians
Persuaders     Fulfillers




  Artists    Humanitarians
Whole Life
                 Tracking                                                Nooks & Crannies

Quantitative        ...
Whole Life
                 Tracking                                                Nooks & Crannies

Quantitative        ...
Thanks!
Email & Slides: jesseschell.com
    Twitter: @jesseschell
     Blog: gamepoc.com
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Visions of the gamepocalypse

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My SALT (Seminar About Long-term Thinking) for the Long Now Foundation from July 27, 2010. Audio can be found here: http://longnow.org/seminars/02010/jul/27/visions-gamepocalypse/

  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
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  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
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  • hard to find something more exhaustive. Great !
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  • I really enjoyed this presentation at YBCA yesterday, and now I have the deck to reference with my notes. Thanks for sharing your view on the world of gaming, you are both extremely insightful and funny.
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Visions of the gamepocalypse

  1. 1. Visions of the Gamepocalypse Jesse Schell
  2. 2. Games Real Life
  3. 3. +10! +20! +20!
  4. 4. +10! +10! +5!
  5. 5. +45! +500!
  6. 6. +200! +50!
  7. 7. +50! +30! +100!
  8. 8. +10! +10! +10! +10! +10! +500!
  9. 9. +100! +100!
  10. 10. + +2700!
  11. 11. +2000! +9000! +5000!
  12. 12. +10! +30! +5! +100! +5! +30! +1000! +30! +50! +200 +30! +25! +75! +300!
  13. 13. Orwellian Huxleyan
  14. 14. ?
  15. 15. Games provide: • Clear Feedback • A Sense of Progress • The Possibility of Success • Mental and Physical Exercise • A Chance to Satisfy Your Curiosity • A Chance to Solve a Problem • A Feeling of Freedom
  16. 16. Sharing Authenticity Beauty Curiosity Customizing Gap
  17. 17. Whole Life Cloud Tracking Gaming Geo- Tracking Social Transmedia Networking Worlds Speech Recognition TV Eye/Face REM- Tracking tertainment Micro- Transactions New Screens New Sensors
  18. 18. Extrinsic Rewards Quantitative Design Transmedia Worlds Advergaming Nooks & Crannies
  19. 19. Extrinsic Whole Life Sharing Cloud Rewards Tracking Gaming Geo- Quantitative Tracking Design Social Transmedia Networking Worlds Speech Recognition Authenticity Beauty Curiosity Customizing Gap TV Eye/Face REM- Tracking tertainment Advergaming Micro- Transactions New Nooks & Screens Crannies New Sensors
  20. 20. Nooks & Crannies
  21. 21. +1,000,000!
  22. 22. Nooks & Crannies
  23. 23. Micro- Transactions Nooks & Crannies
  24. 24. + =
  25. 25. - 1500 FTE + - $300M = WTF?!
  26. 26. Innovator’s Dilemma
  27. 27. Micro- Transactions Nooks & Crannies
  28. 28. Micro- Transactions Nooks & Crannies New Sensors
  29. 29. Too many buttons?
  30. 30. How the casual player sees it
  31. 31. Casual Heaven
  32. 32. Micro- Transactions Nooks & Crannies New Sensors
  33. 33. Micro- Transactions New Nooks & Screens Crannies New Sensors
  34. 34. The Hype Curve
  35. 35. The Hype Curve Put Jokes Here
  36. 36. “Shampoorn” + =
  37. 37. Micro- Transactions New Nooks & Screens Crannies New Sensors
  38. 38. REM- tertainment Micro- Transactions New Nooks & Screens Crannies New Sensors
  39. 39. REM- tertainment Micro- Transactions New Nooks & Screens Crannies New Sensors
  40. 40. REM- tertainment Advergaming Micro- Transactions New Nooks & Screens Crannies New Sensors
  41. 41. TV Commercial Time 13%  36%
  42. 42. Are your friends on drugs? Report them NOW and get 30,000 pieces of Silver! Join the US Army Reserve TODAY and get a World of Warcraft Battle Fortress worth One Million Gold! Buy 10 Cartons, Unlock a Bentley!
  43. 43. REM- tertainment Advergaming Micro- Transactions New Nooks & Screens Crannies New Sensors
  44. 44. Beauty REM- tertainment Advergaming Micro- Transactions New Nooks & Screens Crannies New Sensors
  45. 45. Have you noticed?
  46. 46. Beautiful!
  47. 47. Beauty REM- tertainment Advergaming Micro- Transactions New Nooks & Screens Crannies New Sensors
  48. 48. Beauty TV REM- tertainment Advergaming Micro- Transactions New Nooks & Screens Crannies New Sensors
  49. 49. 1849
  50. 50. ? =
  51. 51. Beauty TV REM- tertainment Advergaming Micro- Transactions New Nooks & Screens Crannies New Sensors
  52. 52. Beauty Customizing TV REM- tertainment Advergaming Micro- Transactions New Nooks & Screens Crannies New Sensors
  53. 53. Customized!
  54. 54. Beauty Customizing TV REM- tertainment Advergaming Micro- Transactions New Nooks & Screens Crannies New Sensors
  55. 55. Beauty Customizing TV Eye/Face REM- Tracking tertainment Advergaming Micro- Transactions New Nooks & Screens Crannies New Sensors
  56. 56. Recognizr
  57. 57. Recognizr
  58. 58. Recognizr
  59. 59. Joaquin Lopez (knows your brother) Friedrich Engels (Works with Susan Smith)
  60. 60. Francis George (41) Bill Gemma (45) Sylvia George (45) Susan Franks (22) Cynthia Apple (32) Emily Apple (6)
  61. 61. Effort: 5% Effort: 85% Engagement: 65% Engagement: 45% Fooling Around Effort: 65% Engagement: 25%
  62. 62. Beauty Customizing TV Eye/Face REM- Tracking tertainment Advergaming Micro- Transactions New Nooks & Screens Crannies New Sensors
  63. 63. Beauty Curiosity Customizing Gap TV Eye/Face REM- Tracking tertainment Advergaming Micro- Transactions New Nooks & Screens Crannies New Sensors
  64. 64. The curious will win
  65. 65. Beauty Curiosity Customizing Gap TV Eye/Face REM- Tracking tertainment Advergaming Micro- Transactions New Nooks & Screens Crannies New Sensors
  66. 66. Authenticity Beauty Curiosity Customizing Gap TV Eye/Face REM- Tracking tertainment Advergaming Micro- Transactions New Nooks & Screens Crannies New Sensors
  67. 67. Authenticity Beauty Curiosity Customizing Gap TV Eye/Face REM- Tracking tertainment Advergaming Micro- Transactions New Nooks & Screens Crannies New Sensors
  68. 68. Social Networking Authenticity Beauty Curiosity Customizing Gap TV Eye/Face REM- Tracking tertainment Advergaming Micro- Transactions New Nooks & Screens Crannies New Sensors
  69. 69. Social Networking
  70. 70. Social Networking Authenticity Beauty Curiosity Customizing Gap TV Eye/Face REM- Tracking tertainment Advergaming Micro- Transactions New Nooks & Screens Crannies New Sensors
  71. 71. Social Transmedia Networking Worlds Authenticity Beauty Curiosity Customizing Gap TV Eye/Face REM- Tracking tertainment Advergaming Micro- Transactions New Nooks & Screens Crannies New Sensors
  72. 72. Transmedia Worlds
  73. 73. 360 Deals
  74. 74. Social Transmedia Networking Worlds Authenticity Beauty Curiosity Customizing Gap TV Eye/Face REM- Tracking tertainment Advergaming Micro- Transactions New Nooks & Screens Crannies New Sensors
  75. 75. Social Transmedia Networking Worlds Speech Recognition Authenticity Beauty Curiosity Customizing Gap TV Eye/Face REM- Tracking tertainment Advergaming Micro- Transactions New Nooks & Screens Crannies New Sensors
  76. 76. ?
  77. 77. Social Transmedia Networking Worlds Speech Recognition Authenticity Beauty Curiosity Customizing Gap TV Eye/Face REM- Tracking tertainment Advergaming Micro- Transactions New Nooks & Screens Crannies New Sensors
  78. 78. Geo- Tracking Social Transmedia Networking Worlds Speech Recognition Authenticity Beauty Curiosity Customizing Gap TV Eye/Face REM- Tracking tertainment Advergaming Micro- Transactions New Nooks & Screens Crannies New Sensors
  79. 79. Mundanes vs. Imagineers
  80. 80. Mundane Imagineer
  81. 81. + =
  82. 82. WoWoWW
  83. 83. Geo- Tracking Social Transmedia Networking Worlds Speech Recognition Authenticity Beauty Curiosity Customizing Gap TV Eye/Face REM- Tracking tertainment Advergaming Micro- Transactions New Nooks & Screens Crannies New Sensors
  84. 84. Sharing Geo- Tracking Social Transmedia Networking Worlds Speech Recognition Authenticity Beauty Curiosity Customizing Gap TV Eye/Face REM- Tracking tertainment Advergaming Micro- Transactions New Nooks & Screens Crannies New Sensors
  85. 85. Shared!
  86. 86. Sharing Geo- Tracking Social Transmedia Networking Worlds Speech Recognition Authenticity Beauty Curiosity Customizing Gap TV Eye/Face REM- Tracking tertainment Advergaming Micro- Transactions New Nooks & Screens Crannies New Sensors
  87. 87. Sharing Cloud Gaming Geo- Tracking Social Transmedia Networking Worlds Speech Recognition Authenticity Beauty Curiosity Customizing Gap TV Eye/Face REM- Tracking tertainment Advergaming Micro- Transactions New Nooks & Screens Crannies New Sensors
  88. 88. ? =
  89. 89. Sharing Cloud Gaming Geo- Tracking Social Transmedia Networking Worlds Speech Recognition Authenticity Beauty Curiosity Customizing Gap TV Eye/Face REM- Tracking tertainment Advergaming Micro- Transactions New Nooks & Screens Crannies New Sensors
  90. 90. Sharing Cloud Gaming Geo- Quantitative Tracking Design Social Transmedia Networking Worlds Speech Recognition Authenticity Beauty Curiosity Customizing Gap TV Eye/Face REM- Tracking tertainment Advergaming Micro- Transactions New Nooks & Screens Crannies New Sensors
  91. 91. Sharing Cloud Gaming Geo- Quantitative Tracking Design Social Transmedia Networking Worlds Speech Recognition Authenticity Beauty Curiosity Customizing Gap TV Eye/Face REM- Tracking tertainment Advergaming Micro- Transactions New Nooks & Screens Crannies New Sensors
  92. 92. Extrinsic Sharing Cloud Rewards Gaming Geo- Quantitative Tracking Design Social Transmedia Networking Worlds Speech Recognition Authenticity Beauty Curiosity Customizing Gap TV Eye/Face REM- Tracking tertainment Advergaming Micro- Transactions New Nooks & Screens Crannies New Sensors
  93. 93. Christopher Alexander’s Fifteen Principles 1. Levels of Scale 9. Contrast 2. Strong Centers 10. Gradients 3. Boundaries 11. Roughness 4. Alternating Repetition 12. Echoes 5. Positive Spaces 13. The Void 6. Good Shape 14. Simplicity and Inner Calm 7. Local Symmetries 15. Non-separateness 8. Deep Interlock and Ambiguity
  94. 94. Engaging
  95. 95. Effortless
  96. 96. Uncheatable
  97. 97. Not Embarrassing
  98. 98. Remember: Personal Trainers Work
  99. 99. Extrinsic Sharing Cloud Rewards Gaming Geo- Quantitative Tracking Design Social Transmedia Networking Worlds Speech Recognition Authenticity Beauty Curiosity Customizing Gap TV Eye/Face REM- Tracking tertainment Advergaming Micro- Transactions New Nooks & Screens Crannies New Sensors
  100. 100. Extrinsic Whole Life Sharing Cloud Rewards Tracking Gaming Geo- Quantitative Tracking Design Social Transmedia Networking Worlds Speech Recognition Authenticity Beauty Curiosity Customizing Gap TV Eye/Face REM- Tracking tertainment Advergaming Micro- Transactions New Nooks & Screens Crannies New Sensors
  101. 101. Persuaders Fulfillers Artists Humanitarians
  102. 102. Persuaders
  103. 103. Fulfillers
  104. 104. Artists
  105. 105. Humanitarians
  106. 106. Persuaders Fulfillers Artists Humanitarians
  107. 107. Whole Life Tracking Nooks & Crannies Quantitative Speech Design Portable Recognition Screens Transmedia Worlds Sharing Cloud Geo- Gaming Tracking Beauty Customizing TV Extrinsic Authenticity Eye/Face Rewards Disposable Tracking Sensors Advergaming Retail Micro- Gaming Transactions Social Networking
  108. 108. Whole Life Tracking Nooks & Crannies Quantitative Speech Design Portable Recognition Screens Transmedia Worlds Sharing Cloud Geo- Gaming Tracking Beauty Customizing TV Extrinsic Authenticity Eye/Face Rewards Disposable Tracking Sensors Advergaming Retail Micro- Gaming Transactions Social Networking
  109. 109. Thanks! Email & Slides: jesseschell.com Twitter: @jesseschell Blog: gamepoc.com

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