Transformational Engagement
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Jesse Schell discusses transformational engagement through interactive experiences. He outlines a process with three steps: 1) Describe the desired change in users, such as their physiology, emotions, knowledge, skills, and behaviors. 2) Define actions for users to take, like receiving information, feeling emotions, trying activities, applying knowledge, reflecting, imagining, and communicating. 3) Design engaging elements like sensory experiences, exploration, challenges, stories, social interactions, and creativity. The goal is to use interactive experiences to transform how users think and act.
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Transformational Engagement
- 4. Home Gaming Education Theme Parks & Museums Health Schell Games Markets
- 5. I can think of nothing that an audience won’t understand. The only problem is to interest them; once they are interested, they understand anything in the world. –Orson Welles
- 6. The Transformational Design Process Define the action Describe the change Design the engagement
- 7. Describe the change Define the action Design the engagement C1: Physiology C2: Emotion C3: Knowledge C4: Skill C5: Behavior A1: Receive A2: Feel A3: Try A4: Apply A5: Reflect A6: Imagine A7: Communicate E1: Sensory E2: Exploration E3: Challenge E4: Story E5: Social E6: Creative
- 8. Describe the change C1: Physiology how they are C2: Emotion how they feel C3: Knowledge what they know C4: Skill what they can do C5: Behavior how they act
- 9. Describe the change C1: Physiology how they are C2: Emotion how they feel C3: Knowledge what they know C4: Skill what they can do C5: Behavior how they act appropriate blood sugar levels prioritize health know what impacts sugar able to test properly testing regularly
- 10. Describe the change C1: Physiology how they are C2: Emotion how they feel C3: Knowledge what they know C4: Skill what they can do C5: Behavior how they act appropriate blood sugar levels prioritize health know what impacts sugar able to test properly testing regularly
- 11. Describe the change C1: Physiology how they are C2: Emotion how they feel C3: Knowledge what they know C4: Skill what they can do C5: Behavior how they act appropriate blood sugar levels prioritize health know what impacts sugar able to test properly testing regularly
- 12. The Transformational Design Process Define the action Describe the change
- 13. Define the action The only transformational action • Navigating the maze • Collecting numbers • Choosing which numbers to use • Attacking
- 14. Define the action A1: Receive : watch, listen, read, experience, measure, monitor, notice, understand A2: Feel : react, sympathize, empathize, be surprised A3: Try : simply do, practice, attempt, fail, explore, experiment, set goals, create, play A4: Apply : connect, bridge, combine, synthesize, relate, personalize A5: Reflect : analyze, interpret, prioritize, question, reconsider A6: Imagine : visualize, plan, predict, hypothesize, design A7: Communicate : listen, explain, describe, articulate, share, discuss, persuade, collaborate
- 15. The Transformational Design Process Define the action Describe the change Design the engagement
- 16. “Hafta” “Wanna” Slavery Freedom Duty Fun Work Play Efficiency Pleasure
- 20. E4: Story E1: Sensory E3: Challenge E6: Creative E2: Exploration E5: Social
- 25. Interest Time A Good Interest Curve
- 27. I have no special talents, I am only passionately curious. –Albert Einstein
- 30. Curiosity Insight Wonder The cure for boredom is curiosity. There is no cure for curiosity.
- 43. E6: Creative Ownership Make the art that’s in your heart
- 44. Maslow’s Hierarchy of Needs
- 47. E4: Story E1: Sensory E3: Challenge E6: Creative E2: Exploration E5: Social
- 48. Describe the change Define the action Design the engagement C1: Physiology C2: Emotion C3: Knowledge C4: Skill C5: Behavior A1: Receive A2: Feel A3: Try A4: Apply A5: Reflect A6: Imagine A7: Communicate E1: Sensory E2: Exploration E3: Challenge E4: Story E5: Social E6: Creative
- 49. Three Transformational Questions 1. How do I want to change the player? 2. What activities will bring about this change? 3. What will make these activities engaging?