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The Pleasure RevolutionWhy Games Will Lead the Way         Jesse Schell   Creative Summit - 2012
GamesReal Life
+10!+20!     +20!
+10! +10!+5!
+45!   +500!
+200!        +50!
+50!+30!          +100!
+10! +10! +10!   +10!   +10!        +500!
+100!   +100!
++2700!
+2000!       +9000!    +5000!
+10!                       +30!+5! +100!                +5!     +30!   +1000! +30!                  +50!   +200           ...
Choco-fication!
Rewards can Backfire
Self-Determination TheoryCompetence      Autonomy   Relatedness I want to be     I want     I want togood at what    freed...
“Hafta”     “Wanna”  Duty          Fun  Work         Play Slavery     FreedomEfficiency   Pleasure
Games are special because…         • They are interactive         • They are designed           ENTIRELY for pleasure
Games provide:•   Clear Feedback•   A Sense of Progress•   The Possibility of Success•   Mental and Physical Exercise•   A...
Pleasure is POWERFUL
Pleasure is COMPLEX
Pleasure is…CONTEXTUAL
Pleasure is…CONTEXTUAL
LaughterDiscovery                 Thrill Fantasy       Story     TriumphExpression   Challenge   Sensation
-or-
Five Keys to Motivational Design
Key 1: Make it Appealing
Key 2: Make it Engaging
Key 3: Make it Effortless
Key 4: Make it Uncheatable
Key 5: Make it Not Embarrassing
Pleasure is…    • Complex and Counterintuitive       • Embarrassing to discuss   • Not fully understood by anyone• The mot...
You CAN make your experiences better• Ask yourself these simple  questions:  – Given what I know about    my guests…  – Wh...
Thanks!Slides: slideshare.net/jesseschell      Twitter: @jesseschell Email: jesse@schellgames.com
Creative Summit 2012 - The Pleasure Revolution
Creative Summit 2012 - The Pleasure Revolution
Creative Summit 2012 - The Pleasure Revolution
Creative Summit 2012 - The Pleasure Revolution
Creative Summit 2012 - The Pleasure Revolution
Creative Summit 2012 - The Pleasure Revolution
Creative Summit 2012 - The Pleasure Revolution
Creative Summit 2012 - The Pleasure Revolution
Creative Summit 2012 - The Pleasure Revolution
Creative Summit 2012 - The Pleasure Revolution
Creative Summit 2012 - The Pleasure Revolution
Creative Summit 2012 - The Pleasure Revolution
Creative Summit 2012 - The Pleasure Revolution
Creative Summit 2012 - The Pleasure Revolution
Creative Summit 2012 - The Pleasure Revolution
Creative Summit 2012 - The Pleasure Revolution
Creative Summit 2012 - The Pleasure Revolution
Creative Summit 2012 - The Pleasure Revolution
Creative Summit 2012 - The Pleasure Revolution
Creative Summit 2012 - The Pleasure Revolution
Creative Summit 2012 - The Pleasure Revolution
Creative Summit 2012 - The Pleasure Revolution
Creative Summit 2012 - The Pleasure Revolution
Creative Summit 2012 - The Pleasure Revolution
Creative Summit 2012 - The Pleasure Revolution
Creative Summit 2012 - The Pleasure Revolution
Creative Summit 2012 - The Pleasure Revolution
Creative Summit 2012 - The Pleasure Revolution
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Creative Summit 2012 - The Pleasure Revolution

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How to use what game designers know to make any experience better.

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Creative Summit 2012 - The Pleasure Revolution

  1. 1. The Pleasure RevolutionWhy Games Will Lead the Way Jesse Schell Creative Summit - 2012
  2. 2. GamesReal Life
  3. 3. +10!+20! +20!
  4. 4. +10! +10!+5!
  5. 5. +45! +500!
  6. 6. +200! +50!
  7. 7. +50!+30! +100!
  8. 8. +10! +10! +10! +10! +10! +500!
  9. 9. +100! +100!
  10. 10. ++2700!
  11. 11. +2000! +9000! +5000!
  12. 12. +10! +30!+5! +100! +5! +30! +1000! +30! +50! +200 +30!+25! +75! +300!
  13. 13. Choco-fication!
  14. 14. Rewards can Backfire
  15. 15. Self-Determination TheoryCompetence Autonomy Relatedness I want to be I want I want togood at what freedom! connect to I do! others!
  16. 16. “Hafta” “Wanna” Duty Fun Work Play Slavery FreedomEfficiency Pleasure
  17. 17. Games are special because… • They are interactive • They are designed ENTIRELY for pleasure
  18. 18. Games provide:• Clear Feedback• A Sense of Progress• The Possibility of Success• Mental and Physical Exercise• A Chance to Satisfy Your Curiosity• A Chance to Solve a Problem• A Feeling of Freedom
  19. 19. Pleasure is POWERFUL
  20. 20. Pleasure is COMPLEX
  21. 21. Pleasure is…CONTEXTUAL
  22. 22. Pleasure is…CONTEXTUAL
  23. 23. LaughterDiscovery Thrill Fantasy Story TriumphExpression Challenge Sensation
  24. 24. -or-
  25. 25. Five Keys to Motivational Design
  26. 26. Key 1: Make it Appealing
  27. 27. Key 2: Make it Engaging
  28. 28. Key 3: Make it Effortless
  29. 29. Key 4: Make it Uncheatable
  30. 30. Key 5: Make it Not Embarrassing
  31. 31. Pleasure is… • Complex and Counterintuitive • Embarrassing to discuss • Not fully understood by anyone• The motivation for EVERYTHING we do • The key to design in the 21st century
  32. 32. You CAN make your experiences better• Ask yourself these simple questions: – Given what I know about my guests… – Why will they like this experience? – How can I get them to like it more?
  33. 33. Thanks!Slides: slideshare.net/jesseschell Twitter: @jesseschell Email: jesse@schellgames.com

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