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The Craft of Experience

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The Craft of Experience

  1. 1. The Craft of Experience Jesse Schell Creative Mornings June 22, 2018 @jesseschell
  2. 2. EXPERIENCE audience user player team
  3. 3. STORYTELLING 1) Engage the Imagination - with -
  4. 4. INDIRECT CONTROL 2) Put Them in Charge - with -
  5. 5. Aladdin Mark II
  6. 6. Aladdin Mark II
  7. 7. When the best leader’s work is done, the people say “We did it ourselves!” - Lao Tzu ( 老子)
  8. 8. INTEREST CURVES 3) Build to a Climax - with -
  9. 9. Interest Time
  10. 10. MEANING 4) Reinforce Deep Truths - with -
  11. 11. The Schell Games Mission To create experiences we are proud of with people we like, so we can make the world a better place.
  12. 12. MAGIC 5) Change the Rules - with -
  13. 13. Only leaders can remake the rules. –Ed Catmull
  14. 14. -with- Storytelling -with- Indirect Control -with- Interest Curves -with- Meaning -with- Magic Engage the Imagination Put Them in Charge Build to a Climax Reinforce Deep Truths Change the Rules Keys to Experience Design Slides: jesseschell.com Email: jesse@schellgames.com Twitter: @jesseschell

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