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The Games We Play

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My Keynote from ACTE 2011

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The Games We Play

  1. 1. The Games We Play<br />Using Games to Influence Consumer Behavior<br />Jesse Schell<br />
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  3. 3. Games<br />Real Life<br />
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  9. 9. Choco-fication!<br />
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  15. 15. Rewards can Backfire<br />
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  19. 19. “Hafta”<br />“Wanna”<br />Duty<br />Fun<br />Work<br />Play<br />Slavery<br />Freedom<br />Efficiency<br />Pleasure<br />
  20. 20. “Work consists of whatever a body is obliged to do, and play consists of whatever a body is not obliged to do.”<br />- Mark Twain<br />
  21. 21. Games are special because… <br />They are interactive<br />They are designed ENTIRELY for pleasure<br />
  22. 22. Games provide:<br />Clear Feedback<br />A Sense of Progress<br />The Possibility of Success<br />Mental and Physical Exercise<br />A Chance to Satisfy Your Curiosity<br />A Chance to Solve a Problem<br />A Feeling of Freedom<br />
  23. 23. Gamify<br />Pleasurize<br />
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  27. 27. Pleasure is… CONTEXTUAL<br />
  28. 28. Pleasure is… CONTEXTUAL<br />
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  30. 30. Pleasure is COMPLEX<br />
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  35. 35. Player Experience of Needs Satisfaction(www.immersyve.com)<br />Competence<br />Relatedness<br />Autonomy<br />I want to be good at what I do!<br />I want freedom!<br />I want to connect to others!<br />
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  37. 37. Laughter<br />Thrill<br />Discovery<br />Fantasy<br />Story<br />Triumph<br />Sensation<br />Challenge<br />Expression<br />
  38. 38. Four Keys to Pleasurizing<br />Before<br />After<br />
  39. 39. Key 1: Make it Engaging<br />
  40. 40. Key 2: Make it Effortless<br />
  41. 41. Key 3: Make it Uncheatable<br />
  42. 42. Key 4: Make it Not Embarrassing<br />
  43. 43. Pleasure is…<br />Complex and Counterintuitive<br />Embarrassing to discuss<br />Not fully understood by anyone<br />The motivation for EVERYTHING we do<br />The key to design in the 21st century<br />
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  48. 48. You CAN make your experiences better<br />Ask yourself these simple questions:<br />Given what I know about my guests…<br />Why will they like this experience?<br />How can I get them to like it more?<br />
  49. 49. Thanks!<br />Email: jesse@schellgames.comTwitter: @jesseschell<br />Slides: jesseschell.com<br />

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