My Keynote from ACTE 2011

1. The Games We Play Using Games to Influence Consumer Behavior Jesse Schell

3. Games Real Life

9. Choco-fication!

15. Rewards can Backfire

19. “Hafta” “Wanna” Duty Fun Work Play Slavery Freedom Efficiency Pleasure

20. “Work consists of whatever a body is obliged to do, and play consists of whatever a body is not obliged to do.” - Mark Twain

21. Games are special because… They are interactive They are designed ENTIRELY for pleasure

22. Games provide: Clear Feedback A Sense of Progress The Possibility of Success Mental and Physical Exercise A Chance to Satisfy Your Curiosity A Chance to Solve a Problem A Feeling of Freedom

23. Gamify Pleasurize

27. Pleasure is… CONTEXTUAL

28. Pleasure is… CONTEXTUAL

30. Pleasure is COMPLEX

35. Player Experience of Needs Satisfaction(www.immersyve.com) Competence Relatedness Autonomy I want to be good at what I do! I want freedom! I want to connect to others!

37. Laughter Thrill Discovery Fantasy Story Triumph Sensation Challenge Expression

38. Four Keys to Pleasurizing Before After

39. Key 1: Make it Engaging

40. Key 2: Make it Effortless

41. Key 3: Make it Uncheatable

42. Key 4: Make it Not Embarrassing

43. Pleasure is… Complex and Counterintuitive Embarrassing to discuss Not fully understood by anyone The motivation for EVERYTHING we do The key to design in the 21st century

48. You CAN make your experiences better Ask yourself these simple questions: Given what I know about my guests… Why will they like this experience? How can I get them to like it more?

49. Thanks! Email: jesse@schellgames.comTwitter: @jesseschell Slides: jesseschell.com