Pleasure revolution cfo rising v2

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A talk about motivational design for CFO Rising East 2013

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Pleasure revolution cfo rising v2

  1. 1. The Pleasure RevolutionWhy Games Will Lead the Way Jesse Schell CFO Rising 2013
  2. 2. GamesReal Life
  3. 3. +10!+20! +20!
  4. 4. +10! +10!+5!
  5. 5. +45! +500!
  6. 6. +200! +50!
  7. 7. +50!+30! +100!
  8. 8. +10! +10! +10! +10! +10! +500!
  9. 9. +100! +100!
  10. 10. ++2700!
  11. 11. +2000! +9000! +5000!
  12. 12. +10! +30!+5! +100! +5! +30! +1000! +30! +50! +200 +30!+25! +75! +300!
  13. 13. Choco-fication!
  14. 14. Rewards can Backfire
  15. 15. Self-Determination TheoryCompetence Autonomy Relatedness I want to be I want I want togood at what freedom! connect to I do! others!
  16. 16. “Hafta” “Wanna” Duty Fun Work Play Slavery FreedomEfficiency Pleasure
  17. 17. Games are special because… • They are interactive • They are designed ENTIRELY for pleasure
  18. 18. Games provide:• Clear Feedback• A Sense of Progress• The Possibility of Success• Mental and Physical Exercise• A Chance to Satisfy Your Curiosity• A Chance to Solve a Problem• A Feeling of Freedom
  19. 19. Pleasure is POWERFUL
  20. 20. Pleasure is COMPLEX
  21. 21. Pleasure is…CONTEXTUAL
  22. 22. Pleasure is…CONTEXTUAL
  23. 23. Steenburgh & Ahearne: Motivating Salespeople: What Really Works
  24. 24. LaughterDiscovery Thrill Fantasy Story TriumphExpression Challenge Sensation
  25. 25. -or-
  26. 26. Five Keys to Motivational Design
  27. 27. Key 1: Make it Appealing
  28. 28. Key 2: Make it Engaging
  29. 29. Key 3: Make it Effortless
  30. 30. Key 4: Make it Uncheatable
  31. 31. Key 5: Make it Not Embarrassing
  32. 32. Pleasure is… • Complex and Counterintuitive • Embarrassing to discuss • Not fully understood by anyone• The motivation for EVERYTHING we do • The key to design in the 21st century
  33. 33. You CAN make your experiences better• Ask yourself these simple questions: – Given what I know about my guests… – Why will they like this experience? – How can I get them to like it more?
  34. 34. Thanks!Slides: slideshare.net/jesseschell Twitter: @jesseschellEmail: jschell@andrew.cmu.edu

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