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When Games Invade Real Life

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My keynote from the 2011 Learning 3.0 conference in Chicago (10/5/11)

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When Games Invade Real Life

  1. 1. When Games Invade Real Life and Gamify Work<br />Jesse Schell<br />Learning 3.0<br />Chicago - 2011<br />
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  7. 7. Choco-fication!<br />
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  14. 14. Rewards can Backfire<br />
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  20. 20. Self-Determination Theory<br />Competence<br />Relatedness<br />Autonomy<br />I want to be good at what I do!<br />I want freedom!<br />I want to connect to others!<br />
  21. 21. “Hafta”<br />“Wanna”<br />Duty<br />Fun<br />Work<br />Play<br />Slavery<br />Freedom<br />Efficiency<br />Pleasure<br />
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  23. 23. Games are special because… <br />They are interactive<br />They are designed ENTIRELY for pleasure<br />
  24. 24. Games provide:<br />Clear Feedback<br />A Sense of Progress<br />The Possibility of Success<br />Mental and Physical Exercise<br />A Chance to Satisfy Your Curiosity<br />A Chance to Solve a Problem<br />A Feeling of Freedom<br />
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  28. 28. Pleasure is POWERFUL<br />
  29. 29. Pleasure is COMPLEX<br />
  30. 30. Pleasure is… CONTEXTUAL<br />
  31. 31. Pleasure is… CONTEXTUAL<br />
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  35. 35. Laughter<br />Thrill<br />Discovery<br />Fantasy<br />Story<br />Triumph<br />Sensation<br />Challenge<br />Expression<br />
  36. 36. Gamify<br />Pleasurize<br />
  37. 37. You CAN make your experiences better<br />Ask yourself these simple questions:<br />Given what I know about my guests…<br />Why will they like this experience?<br />How can I get them to like it more?<br />
  38. 38. Thanks!<br />Slides: jesseschell.comTwitter: @jesseschell <br />Email: jesse@schellgames.com<br />

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