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WITH COEN TAN
MAGNETIC
STORYTELLLING
Master the 5 Types of Human
Interest Stories to Inspire your
Audiences
Coen Tan
What this Workshop will NOT Teach You…
Dramatic Storytelling
Great Delivery Cannot Save a Bad Story…
Coen Tan
Spinning Fake Stories
People Want to Connect with an Authentic Human…
What this Workshop will NOT Teach You…
Coen Tan
What if I get emotional?
The audience can handle your emotions… Let them
make that choice…
But a speech is not your therapy… but you will feel
empowered by sharing…
Let’s Get These Out of the Way…
Coen Tan
Discomfort
Precedes
Growth
Opportunities
Favor the
Brave
Why Tell Stories?
Let’s do a simple experiment
Read the following sentences and share what comes up for you in the
chat?
Coen Tan
What comes up for you?
For sale: Baby shoes, never worn.
Let’s do a simple experiment
Coen Tan
Our bedroom. Two voices. I knock.
What comes up for you?
Let’s do a simple experiment
Coen Tan
We have a storytelling machine in our brains
Coen Tan
Coen Tan
Princetown Neuroscientist Uri Hansson, discovered when we share stories with
others, neural coupling occurs in which the listener’s brain activity mirrors that of the
storyteller’s. Storytelling enables us to connect with an audience and transmit ideas
to them more effectively.
Why Stories?
If a picture paints a thousand words…
Then, a story plants a thousand beliefs!
Coen Tan
Understanding Universal Human Needs
Coen Tan
Understanding Universal Human Needs
Coen Tan
Understanding Universal Human Needs
Understanding Universal Human Needs
Coen Tan
The 5 Types of Human-Interest Stories to
Connect and Inspire
#1: “Who I Am” Stories
#1: “Who I Am” Stories
Story Prompts:
• Is there a particular moment or event in your life that
shaped your values or beliefs? Can you describe its impact
on you?
• Share a story that showcases your strengths or talents? How
did you discover or develop these abilities?
• Is there a particular aspect of your life, such as a hobby or
passion that you feel defines who you are? Tell a story of
when that came to the fore.
Coen Tan
#2: “Reasons Why” Stories
#2: “Reasons Why” Stories
Story Prompts:
• What initially sparked your interest in the field or profession
you’re in? Can you share a story of how you came to
discover that?
• Can you recall a time when you witnessed the positive
impact of your work on someone’s life? How did that
experience reinforce your commitment to your work?
• Can you recall a time when you faced a problem or a need,
and it inspired you to develop your own solutions to them?
Coen Tan
#3: Lowest Point Stories
#3: Lowest Point Stories
Story Prompts:
• Can you recall a time when you felt like you’ve hit rock bottom?
What circumstances led to that point? How did you find the
strength to carry on?
• Has there been a time in your life when you confronted your
fears or insecurities head-on, even as you felt vulnerable and
uncertain?
• Tell us of a time when you faced adversity or overcome a
significant obstacle? How did you persevere? And what did it
teach you about yourself?
Coen Tan
#4: Embarrassing Moment Stories
#4: Embarrassing Moment Stories
Story Prompts:
• Can you recall a time when you made a silly mistake or had
an awkward encounter that left you feeling embarrassed?
• Can you share a funny or embarrassing experience that still
make you laugh or blush till this day?
• Can you recall a time when you accidentally embarrassed
yourself in front of someone you wanted to impress?
Coen Tan
#5: “Surprised Myself” Stories
#5: “Surprised Myself” Stories
Story Prompts:
• Can you recall a time when you did something impressive that
you never thought you could? What circumstances were present
in the moment, and what did you discover about yourself?
• Looking back, what’s an achievement that makes you proud
because you had to push beyond your usual limits to attain it?
• Have you ever received feedback that made you see your own
abilities in a new light?
Coen Tan
Coen Tan
Coen Tan
https://www.linkedin.com/in/coentan/ @coentan

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Slides - The 5 Human Interest Stories You Can Tell To Inspire Your Audiences.pdf

  • 1. WITH COEN TAN MAGNETIC STORYTELLLING Master the 5 Types of Human Interest Stories to Inspire your Audiences Coen Tan
  • 2. What this Workshop will NOT Teach You… Dramatic Storytelling Great Delivery Cannot Save a Bad Story… Coen Tan
  • 3. Spinning Fake Stories People Want to Connect with an Authentic Human… What this Workshop will NOT Teach You… Coen Tan
  • 4. What if I get emotional? The audience can handle your emotions… Let them make that choice… But a speech is not your therapy… but you will feel empowered by sharing… Let’s Get These Out of the Way… Coen Tan
  • 8. Let’s do a simple experiment Read the following sentences and share what comes up for you in the chat? Coen Tan
  • 9. What comes up for you? For sale: Baby shoes, never worn. Let’s do a simple experiment Coen Tan
  • 10. Our bedroom. Two voices. I knock. What comes up for you? Let’s do a simple experiment Coen Tan
  • 11. We have a storytelling machine in our brains Coen Tan
  • 12. Coen Tan Princetown Neuroscientist Uri Hansson, discovered when we share stories with others, neural coupling occurs in which the listener’s brain activity mirrors that of the storyteller’s. Storytelling enables us to connect with an audience and transmit ideas to them more effectively. Why Stories?
  • 13. If a picture paints a thousand words… Then, a story plants a thousand beliefs!
  • 19. The 5 Types of Human-Interest Stories to Connect and Inspire
  • 20. #1: “Who I Am” Stories
  • 21. #1: “Who I Am” Stories Story Prompts: • Is there a particular moment or event in your life that shaped your values or beliefs? Can you describe its impact on you? • Share a story that showcases your strengths or talents? How did you discover or develop these abilities? • Is there a particular aspect of your life, such as a hobby or passion that you feel defines who you are? Tell a story of when that came to the fore. Coen Tan
  • 23. #2: “Reasons Why” Stories Story Prompts: • What initially sparked your interest in the field or profession you’re in? Can you share a story of how you came to discover that? • Can you recall a time when you witnessed the positive impact of your work on someone’s life? How did that experience reinforce your commitment to your work? • Can you recall a time when you faced a problem or a need, and it inspired you to develop your own solutions to them? Coen Tan
  • 24. #3: Lowest Point Stories
  • 25. #3: Lowest Point Stories Story Prompts: • Can you recall a time when you felt like you’ve hit rock bottom? What circumstances led to that point? How did you find the strength to carry on? • Has there been a time in your life when you confronted your fears or insecurities head-on, even as you felt vulnerable and uncertain? • Tell us of a time when you faced adversity or overcome a significant obstacle? How did you persevere? And what did it teach you about yourself? Coen Tan
  • 27. #4: Embarrassing Moment Stories Story Prompts: • Can you recall a time when you made a silly mistake or had an awkward encounter that left you feeling embarrassed? • Can you share a funny or embarrassing experience that still make you laugh or blush till this day? • Can you recall a time when you accidentally embarrassed yourself in front of someone you wanted to impress? Coen Tan
  • 29. #5: “Surprised Myself” Stories Story Prompts: • Can you recall a time when you did something impressive that you never thought you could? What circumstances were present in the moment, and what did you discover about yourself? • Looking back, what’s an achievement that makes you proud because you had to push beyond your usual limits to attain it? • Have you ever received feedback that made you see your own abilities in a new light? Coen Tan