1. Question 3
What kind of media institution might
distribute your media product and why?

2. Media institutions
• A magazine cannot be published without a
publisher, unless it is an independent magazine.
There are many media institutions which publish
music magazines, IPC, Bauer, and EMAP are three
well known publishing houses.

3. Advertising
• Music magazines not only make a lot of money from
cover sales (number of copies sold) but they also
gain a high percentage of their profit money paid for
advertising space.

4. Website
• To maximize sales and marketing, and
according the target audience in the present
day, Trax would have a have an online presence
in a website.

5. Application
• An application for both apple and android would be
necessity for my magazine to stay competitive and
keep my audience up to date. I would have twitter
and Facebook pages/ accounts considering most of
the audience will be using this type of media as well.

6. Trax
• For my music magazine I would use Verse Music
publishing LLC because it has the most experience
with Rap and Hip-Hop magazines, it is also part of the
wicks group which may help with connections to other
areas of marketing such as advertising and sponsors.