This document discusses potential media institutions to distribute a niche music magazine. It suggests that a publisher like Bauer Media would be a good choice as they distribute similar niche magazines and understand the target audience. Social media would be important for advertising, using platforms like Twitter and Facebook that other music magazines also use successfully. The magazine could be sold in stores like HMV and WHSmith that offer a wide variety, and also in newsagents and supermarkets. It would also be distributed online each month or through a subscription service.

1. Question 3
What kind of media institution might distribute your
media product and why?

3. Publishing
Buer media distribute a wide variety of
magazines. Even some niche target ones such
as Kerrang. Choosing a company like this
would be a good idea as My magazine is also
aimed a niche target audience. A company like
this would also help as they would already
know what my target audience do/don’t like
and therefore would be able to help through
the publishing process and would know the
right places to distribute it to.

4. Advertising
• Audiences similar to my magazine like
Nme, Kerrang and Rocksound all mainly use social
networking to advertise their products. Places
like twitter and facebook are the most popular.
• I would therefore use social networking sites as
my main source of advertising. Things like posters
at gig’s and festivals would also be helpful as that
is a place my target audience join in large groups
most commonly.

5. Distribution
• My magazine would be sold in major shops
like HMV and WHSmith as they sell wide
varieties of these products.
• My magazine would also be available in most
newsagents/supermarkets.
• Through the proliferation of web 2,0 it would
also be available online each month or
reader’s could sign up to a subscription
service.