This document discusses potential media institutions to distribute a new pop music magazine. It considers Egmont, Bauer Media, and BBC Magazines. Egmont publishes similar magazines and has international reach. Bauer Media distributes music magazines but not a pop magazine, so this could expand their offerings. BBC Magazines is experienced in pop music genres. However, UK magazine sales are decreasing, so Bauer Media, as a large international institution, would best ensure the magazine's success through worldwide advertising and profit. Bauer Media is identified as the most appropriate choice to widely distribute the new pop magazine.

1. Question 3 - What kind of institution
might distribute you media product
and why?

2. A Media Institution
A media institution is an establishment which
distributes, markets and products various media
products. To distribute my new magazine, it is
necessary to find a institution which is appropriate
for my magazine to become successful within its
industry.

3. Media Institution Examples
• I have researched multiple institutions that may be
appropriate for distributing my magazines. Examples
that I have found are:
• I find that these three categories are the most
appropriate due to the types of media they distribute.

4. Egmont
• “The Egmont Group is a media corporation founded and
rooted in Copenhagen, Denmark.”
- http://en.wikipedia.org/wiki/Egmont_Group
Egmont is an appropriate media institution which traditionally
publishes magazines but has developed into a large media
group. This group would allow my magazine to grow as it has a
number of country branches which my magazine could be
distributed to and make the readership grow.
Egmont is already known to distribute a pop music genre
magazine, ‘We Love Pop’ which has become a popular and
well known girls pop magazine therefore would be ideal to
increasing awareness of my own magazine.

5. Bauer Media
• “Bauer Media Group is a multinational media company
headquartered in Hamburg, Germany which operates in 16
countries worldwide.”
- http://en.wikipedia.org/wiki/Bauer_Media_Group
Bauer media distributes music magazines of rock genre and is
therefore appropriate as I can introduce to them a new type
of genre as they dont currently publish a pop magazine. This
could give them an advantage of competing with competitors
as they‘re already a top selling magazine institution. Offering
them a new type of genre will offer their readers with new
content and widen their audiences.

6. BBC Magazines
“BBC Magazines was the magazine publishing division of
BBC Worldwide, the commercial subsidiary of the BBC”
- http://en.wikipedia.org/wiki/BBC_Magazines
This institution is appropriate for publishing my magazine
as they are already familiar with the pop music genre
from ‘Top of the Pops.’ As they are already experienced
with how much a pop magazine may sell, giving my brand
to them will be helpful as they’ll know exactly the
number of products that should be sold.

7. Competitors
• From research I have found that UK published
magazines are decreasing in sales. The results
I have found is that Top of the Pops has
decrease by 13.4% and We Love Pop has
decreased by 10.7%. This tells me that using
distributors like Egmont and BBC Magazines
may not make my magazine as successful as it
could be.

8. I feel that if I chose Bauer Media to distribute
my magazine, it would become successful due to
how well the institution sells.
Bauer Media will essure that my magazine
becomes a largely known magazine as they can
advertise worldwide and receive larger profit.
From the previous research there is also
evidence that UK published magazines arent as
successful therefore Bauer Media may be more
of an advantage to my magazine.