- The document discusses potential media institutions to distribute a school magazine targeted at students.
- It proposes distributing the magazine through the school website, school printers, or an online learning platform called Fronter that all students use, as these would allow any students to access the magazine and are already familiar distribution channels for the target audience.
- Any of these methods would be suitable as the magazine is aimed at students within the school.
1. 3) WHAT KIND OF MEDIA
INSTITUTION MIGHT
DISTRIBUTE YOUR MEDIA
PRODUCTS AND WHY?
2. PRELIMINARY TASK
School magazines are targeted at students, which means its
targeted at a small group of students based in that school.
This means that there wouldn’t be a need to use a large company
to publish this magazine because there are only a couple
hundred or so which will need to be printed.
My proposals:
- School website = this enables anyone to view the schools
latest news and students would always have to current one.
- School printers = the school also has a large printing facilities
and could easily print out the monthly magazine
- Fronter = all students use this site for school, and
seems a sensible alternative.
Any of these methods
would be suitable ways
of presenting my
magazine to the reader
as it is aimed for
students.
3. DMH MEDIA NETWORK
TRUE
Magazine
R&B Magazine
FGM
Magazine
ALPHA XY
Magazine
RISQUE
CURVES
Magazine
DMH Media Network is a multi-media company, which has been running for 16 years. It specializes in
putting brands or products in front of the consumer. Their focus is music, style, events, food and
social media.
These are all the magazines they have published:
4. Bauer Media Group is UK multi-platform privately owned publishing group.
One of the largest private media companies in Europe.
They’ve published over 300 magazines in 15 countries as well as online, TV
and radio stations. They’re split into two main divisions radio and
magazine.
Some of there known magazines which they have published are Q magazine,
KERRANG! and MOJO
BAUER MEDIA GROUP
5. WHO I CHOSE?
Having researched into both magazines I found pros and cons with both:
PROS CONS
BAUER MEDIA - It’s a UK publishing
group
- Its published over 300
different types of
magazines
- The company has a lot
of experience
They publish a vast range
of style magazines – not
really known to publish
any R&B styled
magazines
DMH MEDIA - Its music magazines
are all R&B
- We have the same
target audience
My magazine will have
competition with their
own– therefore they may
not want to publish my
magazine
Therefore I have decided to use DMH Media Network to be my
publisher and distributor as I feel they have the best experience in
the R&B style magazine and know the audience well.