A media institution that might distribute my music magazine would be Bauer Media Group. As a large, privately owned global publishing and broadcasting company, Bauer Media has experience distributing 38 million magazines per week worldwide, including music titles. They already distribute some pop magazines but not many, leaving room for my magazine. Alternatively, Prometheus Global Media, which publishes and distributes the similar magazine Billboard, could also be suitable due to their worldwide scale, though they are American-focused rather than British-music focused. If successful, my magazine could expand into radio airtime or a music television channel.

1. Question 3
What kind of media institution
might distribute your media product
and why?

2. What is a Media Institution?
A media institution is an established, often-profit
based organization, that deal in the creation and
distribution of advertising, entertainment and
information services.

3. Examples of Media Institutions
http://www.bbc.co.uk/ http://www.sky.com/ http://www.bauermedia.co.uk/
http://edition.cnn.com/ http://thewaltdisneycompany.com/

4. Distribution of Researched Magazine –
Kerrang!
The publisher of Kerrang! magazine is Bauer Media Group who are based in
Germany. It is a privately owned company and is managed by the Bauer family.
It is a publishing and broadcasting business. It is a worldwide company serving
many countries all over the world including Europe, USA, China and Russia.
Their music magazine titles amount to 38 million magazines a week for
worldwide circulation.
The circulation of the magazine between January and June 2012 were
42,203 and the readership was 378,000.

5. Advantages & Disadvantages of Bauer
Media
Advantages:
- The company is successful and would set up my magazine at a good
standard being already familiar with publishing and distributing.
- Bauer Media group don’t distribute many pop magazines, creating a good
area for my magazine to be distributed.
Disadvantages:
- There would be a lot of competition from other successful magazine who
also are distributed by Bauer Media.

6. Distribution of a Magazine similar to
Mine - Billboard Magazine
My music genre and target audience match most with
Billboard magazine.
- Billboard is a weekly magazine with a circulation of 16,327 per
issue.
- Prometheus Global Media based in New York City, publish &
distribute billboard magazine
- Much of the magazine is available at Billboard's B2B
site, Billboard.biz. Billboard.com is the consumer-centred
site, and includes artist interviews, daily news and charts.
Source - http://en.wikipedia.org/wiki/Billboard_(magazine)

7. Prometheus Global Media – Publishing
& Distributing
Prometheus Global Media company could be suited to publish
and distribute my magazine because;
Advantages:
- Well known company, which is popular & successful
- Deal with billboard, a similar style of magazine to mine, on a
world wide scale
Disadvantages:
- It’s an American company – not very up to date on British
music
- If the magazine wasn’t successful, the company could stop
publishing or right it off.

8. What’s next for my magazine?
Once my magazine became well known, I think a radio slot
on a radio pop channel would be a good feature to start
off, before a whole radio station.
My magazine could even be developed into a TV music
channel to gather an viewer audience as well as a reader
audience. With music from the feature artists of that month.
It could even be changed into a weekly magazine if it
became really popular with a higher demand.