IPC Media or Bauer Media may be suitable institutions to distribute a music magazine product due to their large reach and experience distributing various magazine types. Both companies have print and digital distribution channels that could expose the magazine to a wide audience. However, both also currently distribute similar magazines like NME or Q that may compete with a new music magazine. Overall, major distribution companies are beneficial partners for media producers to leverage their expertise and multi-platform distribution networks.

1. What type of media
institution might distribute
your media product and
why?

2. “IPC Media produces over 60 iconic media brands, with print alone reaching almost
two thirds of UK women and 42% of UK men – almost 26 million UK adults – while
our websites collectively reach over 20 million users every month. IPC's diverse print
and digital portfolio offers something for everyone, with a focus on three core
audiences: men, mass market women and upmarket women.”
http://www.ipcmedia.com/
• IPC media might be an institution which would distribute my music magazine, they
distribute a wide range of printed media to a large audience.
• Their audience is varied and therefore they distribute lots of different magazine types
and would be able to distribute my magazine to my target audience.
• The company has experience with all varieties of audience and could help me to
improve my product to be more specific to it’s desired audience.

3. • IPC media is a large popular distribution company and could easily distribute my
magazine product.
• They would also advertise my magazine through other media forms such as tv
advertisements.
• My product would be distributed into small local stores and also possibly supermarket
chain stores where they could be purchased by my target audience.
• A lot of magazines, especially music magazines have subscriptions which would also
be sent direct to the consumer through the distribution company.
• A problem with using this distribution company is that it already distributes ‘NME’
magazine.
• Most distribution companies try to distribute different styles of magazines to target all
varieties of audiences and because my magazine is similar to NME they may not
want to distribute it.

4. “Bauer Media is a division of the Bauer Media Group, Europe’s largest privately owned
publishing Group. The Group is a worldwide media empire offering over 300 magazines in
15 countries, as well as online, TV and radio stations. Bauer Media is a multi-platform UK-
based media Group consisting of many companies collected around two main divisions –
Magazines and Radio - widely recognised and rewarded as being industry innovators.”
http://www.bauermedia.co.uk/About
• Bauer media is another distribution company which might be suitable to distribute my
product as one of their main focus’s is on magazine’s.
• They have a wide range of magazine which they distribute which means they could advise
improvements to my product from the companies experiences with the consumers.
• Their products are widely distributed through different methods and rather than just using
stores for my magazine to reach it’s target audience the internet could also be used as this
company already does this.

5. • The use of distributing my magazine online is that it could be easily accessible by my
target audience because the age group that my magazine is targeted at (14-19) is the
age group which is most active online, especially using social networking sites which
can be a great source of advertisement.
• Internet access ables the consumers to access the product effortlessly and therefore
will increase sales.
• Also another of Bauer’s main focus’s is on radio which can help with my product
distribution.
• As my magazine has a music genre the experience which this company can offer
from also distributing radio could improve my magazine.
• The problem with using Bauer as a distribution company would be that it already
distributes ‘Q’ magazine which is very similar to my own.

6. Why?
• Distribution has become much more • Magazine producers use distribution
economically beneficial for distribution companies as they can help by improving
companies due to advances in digital the standards of the product from previous
technology. experience. It therefore benefits the
magazine hugely as it increases the sales of
• Due to these advances media products the product, and supplies greater income.
such as a magazine can be much more •
widely distributed. The distribution companies also benefit as
the magazine company will have to pay
• A lot of distribution company’s will only them a percentage of their profits, therefore
distribute nationally and not the more successful they can make the
internationally but with the use of online product the more money they will receive.
resources the product can be widely • As popular distribution companies are used
available to people from all regions. by a wide range of media products they
• By using this form of distribution it allows have a large income and are therefore a
the product to expand more easily, it will thriving part of the media.
not only be released into stores for it’s • Any type of media; magazine, tv, radio etc.
target audience but anyone else can which becomes more used by the
access the information if they wish to do population will still benefit these companies
so. as they do not only own one part but are
spread across the variety of media
• This extends the audience which overall platforms.
creates more income for not only the • This wide-spread ownership has made
magazine producers but the distribution media distribution companies very
companies also. successful.