The document discusses magazine distribution options. It analyzes that mainstream distributors like Bauer and IPC Media, which distribute popular music magazines like NME and Kerrang, may be suitable because they can reach a wide audience to earn back the high distribution costs. Independent distributors have smaller scale and can target niche audiences, but the magazine aims to appeal widely. Mainstream distribution provides large scale exposure but high costs, while independent is lower profile but risks low sales. Multi-platform consumption across internet, radio and TV like NME could also be used to increase brand popularity and sales.

2. Question 3. Magazines I have studied. After studying various music magazines, mine related most to magazines such as NME, Q and Kerrang. Each of these magazines have been distributed by mainstream companies such as “Bauer” and “IPC Media” because the magazines will appeal to a great deal of people, earning back money for high distribution costs.

3. Question 3. Independent Distribution. Independent magazine distributors such as Vice sell and distribute magazines on a much smaller scale, meaning that they can target the magazine at a much more niche audience. This would not be the case for my magazine as it was designed to appeal to quite a wide range of people. Instead of being sold in small outlets, it would be sold on a multiplatform level and distributed in shops such as WHSmith, Tesco, Spar, etc.