The student proposes distributing their independent music magazine through large mainstream publishers like IPC Media, who already distribute similar magazines. IPC could leverage their expertise in successfully marketing magazines like NME to also promote the student's magazine. The magazine would be distributed commercially through large retailers, subscriptions, and advertised online and through music television channels to reach a broad mainstream audience.

1. Evaluation Question 3
What kind of media institutions
might distribute your media
product and why?
Angelique De Raffaele

2. I followed these five steps taking me from production to
publishing phases to create me media product. The Production Process
1. First I had to come up with ideas for my magazines such as
• What will it look like?
• The genre I will specifically focus on.
• The kinds of artists that would be included in the magazine.
• The audience I will be targeting
• What contents and features it will acquire
2. I then research existing magazines already on the market that are within the similar genre and
target audience and analyzed how they are similar to my product I am about to create. To do so I :
• evaluated what the professional products have to be successful.
• Who they are target to be their audience?
• Their layout and design.
• The language and contents with in their magazines.
• Features that make the magazine appealing.
3. Thirdly I produced a flat pan as a visual representation of what I aspire my product to look like. This
includes a colour scheme, positioning of features and general idea of the photography and text
included. This help to ease the production process.
4. Then I went onto constructing my product on an industrial size -
• Using photography
• Constructing with Photoshop / In design tools
5. Then distributing to a commercial or independent market depending on the target audience as its
either to a large or niche audience

3. Publishing
As the genre and target audience of my magazine are both focused on ‘Indie ‘I
found that the magazine that is most similar is NME. NME is distributed to a
main stream audience rather than niche and sold in stores nation wide.
Therefore, my product would be suited to be distributed commercially to a wide
male and female audience by publishers alike those of NME; IPC Media which
even thought only obtain NME and Uncut for music magazines ; both the genres
are similar to my magazine’s genre and target similar age groups and stereotypes
of people. Also other publishers such as Bauer Media Group who publish music
magazines such as Kerrang, Empire and Q don’t have as much of a similar genre
as NME as they are more focused on established mainstream bands who sell to a
main stream, wide ranging audience, however their expertise can still apply as
their current magazines are successful. With a large audience products can be
sold in larger retailers such as supermarkets, WHSmiths and HMV stores.

4. Who would distribute?
•IPC Media already publish magazines of a similar genre and to a similar target
audience, for example NME and Uncut which are currently successful and well established.
As NME reaches such a vast audience through medias such as the internet and social
networking sufficiently to their target audience with content to the specialized genre they
are interested in.
•As my magazine is widely similar to NME magazine in genre and target audience IPC
Media’s expertise and technique in making NME successful could therefore be easily applied
in publishing my product. As IPC media’s reputation is strong and high in many genres of
magazines ranging from celebrity/fashion to sports and TV producing a product which is
similar to a current one wouldn’t be a risky move as it can only further add content to their
diverse and wide ranging products to their audience. And as mine targets a niche audience
as well this will only help in increasing their audience.
•Their magazines such as NME have a successful reputation in the music industry as NME
also promotes the artists they focus on at tents in well established and popular festivals
nation wide. This is also an important factor when distributing my product to ensure all
measuring are taken that its done to a high standard and that the distributor are a reliable
source.
•During production of my product IPC Media would therefore be able to use their current
techniques in familiarizing and creating a product specific to an audience, this would
therefore be beneficial to my product and would then increase the audience size of my
magazine. They would also be able to get involved in the design and construct of my
product to make it more appealing to my audience to ensure good sales and popularity of
my magazine.

5. Advertising my Product
Products such as NME magazine are advertised through their corresponding
radio station, TV channel, online website, videos, mobile apps, social networking
sites such as Facebook and Twitter. This has show to be an effective way in
reaching their audience as these agents in advertising prove to be popular with
their audiences age and interests. These are also effective tools in reaching a
large commercial and mainstream audience as most young adults would
regularly use these sites and then therefore see them advertised.
As my audience are mainly mainstream these advertising strategies could be
easily applied to my product as even a niche audience would regularly use social
networking sites such as Facebook and Twitter, in addition these websites are
free to use and advertise to an audience directly as they are currently the most
popular strategy of advertising and communicating to a large audience online. I
would also like my product to be advertised on popular music channels on TV
such as NME TV , Lava and Scuzz.

6. Distributing
To distribute my product to a large mainstream audience it seem like a suitable
option to opt for retailers such as WHSmiths, selected HMV stores, large super
markets such as Tesco and ASDA and smaller shops such as newsagents and
small record shops to reach a niche audience.
There will also be a subscription service available online, within copies of the
magazine and other magazines published my IPC Media as it allows loyal
customers to receive every issue delivered straight to their door without having
to go to a retailers. Also this would be a more cost efficient option as a usual deal
is offered with a subscription which again would help in advertising the product.
The revolutionizing change in the emerge of Web 2.0 will ease the process of
having my magazine advertised and distributed online, from online advertising
agencies that could be ‘add-ons’ to websites of indie/rock clothing websites or
music stores and reach a large audience within the genre. Also my magazine
could also be distributed on new apps allowing to read magazines straight from
the internet on new technologies such as iPads or iPhones which would again
make it even easier to make my product popular to a large audience.