SlideShare a Scribd company logo
Media Institution: any of the organisations
responsible for the production, marketing, distribution
or regulation of media texts.
British Broadcasting Corporation (BBC)
                                                 http://www.bbc.co.uk/

British Sky Broadcasting (BSB)



http://www.sky.com/




                                                        You tube

                                                  http://www.youtube.com/


   MTV

  http://www.mtv.co.uk/
InterMedia has invested in cable television, broadcast
            television, print, programming, and broadband opportunities.
            Intermedia is a huge company in America distributing niche
            market magazines. Including:

Portfolio
                          A magazine targeted at higher class readers who
                          purchase the magazine monthly.




               This magazine is targeted at a niche market of
               higher class African Americans.




                           Vibe is an extremely influential brand
                           represent through magazines and a website
                           to a small niche market.
Which Distributor is best for me?
                                                       As this Intermedia company distributes popular and
                                                       similar magazines to my genre, such as Vibe , the
                                                       company has a expectancy to be professional and
Advantages                 Disadvantages               reliable. Also, the company has a number of magazines
Already existing          May be less quality as     targeting a specific and similar audience to my magazine
potential buyers due to    more being distributed at   which allows the company to be well suited with my Hip
the company distributing   once and products could
other magazines of the     be damaged                  Hop magazine. My magazine (Suave)will appeal to their
same genre.
                                                       existing audience. Having an existing and guaranteed
More efficient cash       Risks with larger
flow                       number of products , loss   audience for similar products within the company, this
                           of money if something       means there's more likely to be an audience for my
                           went wrong.
                                                       magazine, leading to a increase in profit and a
More magazines ca
be distributed at once                                 recognisable magazine bringing success.


  I could not find a small distributor for my product so I chose a large company to distribute my
  product as this was obviously the best way if the magazine is to be as successful and
  recognisable as I would like.
Future :extending to other media areas

                                                                                          a Radio Station
    TV Channel
EG. MTV music channel                                                     Another media area that could be extended
 Extending to the media area of television will allow an even bigger      into is the radio. Having a radio station
 number of people to recognise the name. Also the channel will be         under the same name of the magazine will
 suitable for those who enjoy watching TV more than reading. For          allow fans to be entertained whilst
 example the television target market ,teenagers-25 as this generation    travelling.
 prefer television than reading.                                            Sponsoring Stage at Festivals
                                                                         EG. Relentless tent at Leeds Festival




    Website
EG. www.mtv.com                                                              Businesses sponsor festivals to enhance
  Enlarging the magazine to becoming a website also                         their reputation and promote their
  will allow more information and more detail to                            product. It is a way of guaranteeing
  become available also, online advertisements could                        people will notice the product.
  be an advantage.

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Question 4 tinstitution

  • 1. Media Institution: any of the organisations responsible for the production, marketing, distribution or regulation of media texts.
  • 2. British Broadcasting Corporation (BBC) http://www.bbc.co.uk/ British Sky Broadcasting (BSB) http://www.sky.com/ You tube http://www.youtube.com/ MTV http://www.mtv.co.uk/
  • 3. InterMedia has invested in cable television, broadcast television, print, programming, and broadband opportunities. Intermedia is a huge company in America distributing niche market magazines. Including: Portfolio A magazine targeted at higher class readers who purchase the magazine monthly. This magazine is targeted at a niche market of higher class African Americans. Vibe is an extremely influential brand represent through magazines and a website to a small niche market.
  • 4. Which Distributor is best for me? As this Intermedia company distributes popular and similar magazines to my genre, such as Vibe , the company has a expectancy to be professional and Advantages Disadvantages reliable. Also, the company has a number of magazines Already existing May be less quality as targeting a specific and similar audience to my magazine potential buyers due to more being distributed at which allows the company to be well suited with my Hip the company distributing once and products could other magazines of the be damaged Hop magazine. My magazine (Suave)will appeal to their same genre. existing audience. Having an existing and guaranteed More efficient cash Risks with larger flow number of products , loss audience for similar products within the company, this of money if something means there's more likely to be an audience for my went wrong. magazine, leading to a increase in profit and a More magazines ca be distributed at once recognisable magazine bringing success. I could not find a small distributor for my product so I chose a large company to distribute my product as this was obviously the best way if the magazine is to be as successful and recognisable as I would like.
  • 5. Future :extending to other media areas a Radio Station TV Channel EG. MTV music channel Another media area that could be extended Extending to the media area of television will allow an even bigger into is the radio. Having a radio station number of people to recognise the name. Also the channel will be under the same name of the magazine will suitable for those who enjoy watching TV more than reading. For allow fans to be entertained whilst example the television target market ,teenagers-25 as this generation travelling. prefer television than reading. Sponsoring Stage at Festivals EG. Relentless tent at Leeds Festival Website EG. www.mtv.com Businesses sponsor festivals to enhance Enlarging the magazine to becoming a website also their reputation and promote their will allow more information and more detail to product. It is a way of guaranteeing become available also, online advertisements could people will notice the product. be an advantage.