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Question 3
1. Question 3
What kind of media institution might
distribute your media product and
why?
2. IPC media
One of IPCs most known magazines that I know well and am interested in is NME
which is similar in ways to my own magazine in terms of style and target audience , so
IPC would be capable of marketing my magazine. It also controls media for many other
platforms such as tv, web,print and mobile and powers popular tv like mtv and cartoon
network. Many young adults watch the music and tv shows on MTV so would be a
good place to market the magazine. I feel that ipc would be a good institution to work
with as they are very proffesional as they are engaging with with over 28 million users
each month through there website.
3. BAUER media
Baure media is a division of the bauer media group, europes largest privately owned
publishing group. The group is a worldwide media empire offering over 300 magazines
in 15 countries. It is well known for publishing Q and kerrang! And Q is one of the
magazines I looked into in my codes and conventions research, They also have a
similar target audience to my own magazine. I think bauer would be alble to market
my magazine well and make it appealing to my target audience. Bauer could also use
its tv and radio stations to promote the magazine as kiss fm is a popular radio station
for people similar to my target audience.
4. • Both IPC and Bauer would be suitable to distribute my magazine. Both companies
have had large succes with reaching my target audiences and publish other
magazines that have huge success. In conclusion I feel that IPC would be the most
beneficial to my magazine as they control many other platforms as well as print,
including MTV . This would help rise sales for the magazine as this channel has a
young target audience of males and females.IPC horizontally intergrates through
different media platfroms and this helps aid and widen audiences.