Media work: Question 3 for my media evaluation

1. Question 3:
What kind of media institution might
distribute your media product and why?
By Liam Wilkinson

2. What is an institution?A media institution is an establishment which distributes media products, produces
media products, controls the marketing for the media product and controls the
publicising of the media product. Institutions usually have many brands they
control and distribute for, this gives a full control over the brands distribution to
the world through institution organisations.
For example one of the magazines I researched is Mixmag and that is distributed by
Development Hell.
The second magazine I researched is DJ mag and it is distributed by Thrust Publicising.

3. Examples of media institutions
• Apple distributes their own products to stores and customers directly by
themselves from their websites and their warehouses. ( Apple controls production,
marketing and distribution)
• BBC – British Broadcasting Corporation
BBC controls the shows they broadcast and the channels they own, BBC uses
advertisement space to advertise back their own programs and channels.
(BBC controls production, marketing , distribution and advertisements)
• Microsoft distribute their own products to retailers who then sell it on to
customers. (Microsoft controls production, marketing, distribution and advertising)
• ITV broadcasts their shows and channels straight to the viewers.
(ITV controls, production, marketing and distribution)

4. Who distributes the products you
researched?
The magazines I have researched are Mixmag and DJ mag, the two leading electronic
music magazines, Mixmag and Dj mag. When I researched Mixmag I found out it is
a British magazine which is now 31 years old, being formed in 1983. The Mixmag
editor is Nick Decosemo. Mixmag is the first electronic music magazine and has
been the number 1 electronic music magazine in the world ever since it started.
Development Hell has been distributing Mixmag ever since the start of Mixmag on
February the 1st 1983.
The second magazine I researched was DJ mag which is the second largest electronic
music magazine and the rival of Mixmag. DJ mag was
created in 1991. DJ mag is distributed all around the world
By Thrust Publicising. The editor of DJ mag is Ben Murphy.

5. Other distribution institutes
IPC
IPC is a distribution company which has 350 million copies sold within
its portfolio. IPC’s parent company is Time, who are Time Warner
and the owners of NME, a large magazine brand. IPC was created in
1968 in the United Kingdom and has headquarters based in London.
Bauer Media
Bauer Media is a multinational media group which
operates in 16 countries. Bauer Media publishes and
Distributes a range of music magazines ranging from
Q to Kerrang, this means they have a lot of experience in
the music industry. Bauer was established in 1875 and its
headquarters are now in Hamburg, Germany.

6. Who I want to distribute my media
product?
I would like Bauer to distribute my media product because firstly they have never
offered an electronic music magazine into their range of 300 magazines, this
means there is a whole new market for Bauer to dominate in and distribute to.
Another reason why Bauer the institution I would like to distribute my media
product is because Bauer owns TV and Radio stations, which allow for my
magazine to be advertised on the television and on the radio offering more
options for a wider audience to recognize what my magazine is. Bauer’s magazines
are very large including Q and Kerrang which are featured in many countries
around the world and Kerrang has its own music channel meaning that Bauer can
create a channel for my magazine. The magazines also have social media and
websites which offer even more publicity for the magazine and more opportunities
to gain a larger audience. Bauer being a high revenue institution can afford to fund
my magazine more than ICP and allow for more benefits such as mass publishing
and a wider scale of advertising platforms.

7. How my product will be distributed
and advertised
My media product can be advertised with festivals, TV, social media and radios. My music
magazine “The Drop” can be advertised on the radio to gain more readers and to publicise
the magazine to a larger audience. The magazine could sponsor a festival such as Ultra to gain
a mass audience and get global readers on a large scale. The magazine could gain TV adverts
to get a complete large scale audience of readers and become recognized easily, this gains
more revenue and more publicity. Social media could be used for free to advertise the
magazine to the largest audience in the world, the internet. My product could also be
distributed to stores such as Tesco, ASDA, Morrison's, Boots and Wal-Mart. This allows for
customers to get first hand notice of my magazines when they go to shop at stores, by seeing
it on the shelf.