ICP Media would be a suitable media institution to distribute the magazine because it distributes other popular music magazines like NME that have a similar readership to the proposed magazine. ICP Media has experience distributing magazines in different genres including music. Its digital platform would allow the magazine to reach a wider audience online in addition to physical copies. ICP Media is well-suited to the target audience and genre of the magazine.

1. Question 3
What kind of media instituton might
distribute your media product and
why?

3. IPC MEDIA
There are many different magazine distribution companies that
could publish my magazine, however, for it to fit with my genre
of magazine I would prefer to choose a publisher who distributes
other magazines like mine an example of this would be ICP
MEDIA. ICP media distributes NME magazine,
another popular music magazine that I feel
is similar to mine in terms od readership.
It is based in the UK and labels itself as a
consumer magazine and digital publisher.

4. • The digital side of it would be useful as it
would enable a more widespread amount of
readers as it would be available online as well
as in physical copies. Its success rate is also
something to be desired as its annual selling
rate is approximately 350 million copies. The
company its self is catered very well it terms
of my chosen target audience and the genre of
music my magazine focusses on, which I
believe will work in my favour when
publishing, promoting and distributing
‘DISTINCT’ magazine.

5. • Ipc would be suitable for my magazine for
many reasons, the main one being that it has
experience in a number of different areas and
genres of magazine, including music which my
magazine is focussed on. NME, their most well
known magazine, is of a similar genre to
‘DISTINCT’ which is therefore useful to me in
terms distribution as it includes a similar
audience. This is a distinctive factor, making it
more suitable as a media institution to
produce my music magazine.