The document discusses the history and evolution of the World Wide Web and user-generated content. It describes the overhyped rise of the dot-com era in the 1990s, the crash in 2001, and the emergence of more stable Web 2.0 technologies post-2002 that enabled user participation through blogs, wikis, and social media. It outlines how content creation shifted from traditional media to the masses through various self-publishing tools and user-generated content on sites like Wikipedia, YouTube, and social networks.

1. Web 1.0, Web 2.0 & Wikis Brett Atwood

2. (Don’t) Believe the Hype The online media and marketing sector has a brief (but shady) history Rise in the ’90s Crash of 2001 Web 2.0 post -2002

3. Rise in the ’90s When the Internet emerged into the mainstream, there were a lot of promises – many of which were broken

4. Rise in the ’90s Lots of high-profile dot-com businesses and instant millionaires “ Get rich quick! Go public with an IPO! Never mind the business model”

5. Rise in the ’90s Traditional media companies invested heavily in the Internet space Example: AOL acquires Time-Warner

6. Rise in the ’90s Many “cutting edge” technologies use the Internet with a lot of “hype” Some genuine success stories Amazon.com eBay Google Yahoo!

7. Failures But there were also technologies that failed

8. Crash of 2001 In the rush to get rich many businesses went bankrupt and investors got burned Consumers were subject to skepticism over the over-promoted “hype” on the Internet

9. Welcome to Web 2.0

10. Web 2.0 As the Internet continues to grow in popularity, a new generation of more stable businesses and technologies are emerging online and on mobile devices

11. Web 2.0 Web serves as a platform for other technologies to interoperate with Mobile devices Home entertainment devices Appliances

12. Web 2.0 Architecture of participation User-generated content Blogs Wikis Social networking sites

13. Web 2.0 All of which enable a new ecosystem for online public relations campaigns

14. Web 2.0 The definition of “Web 2.0” extends to several other areas The term is subject to “hype” and remains in debate and in flux

15. Web 2.0 Content power shift to the masses rather than the “mass media” Mass media is “de-massed”

17. User-Generated Content These sites build content from the submission of users, rather than staff editors or writers “ Blogs”/Personal Journals Photos Podcasts Video sharing (“Vlogs”) Reviews/Advice Forums

18. Content Management Systems Publishing information online has become easier due to several self-publishing tools and content management systems

19. Publishing Tools: Blogs Popular Blog Tools Blogger.com LiveJournal WordPress

20. Publishing Tools: Wikis The “wiki” concept of user-created content extends beyond news Wikipedia.org Wikitionary.org Wikibooks.org Wikisource.org

21. In-Class Activity Register with Wikipedia.org Add to an existing entry Create a new entry