SlideShare a Scribd company logo
Web 2.0: Beyond the Blog Phenomenon Cátedra Telefónica Internet de Nueva Generación
Web 2.0: Beyond the Blog Phenomenon Blogs Wikis Web Services (x)html Service-Oriented Architecture Folksonomies Messaging Social Software Semantic Web CMS RSS/Atom IPv6 GRID P2P SIP MPLS Web 2.0 VoIP Next Generation Internet AJAX
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
We blog (1/2) The New Yorker , July 1993 The New Yorker , September 2005 Something has changed in the Web during this decade of  online history… At the beginning  it was all about being online ; now  it’s about socializing the online environment .
Blog :   noun  [short for  Weblog ] (1999) : a Web site that contains an online personal journal with reflections, comments, and often hyperlinks provided by the writer .   (Merriam-Webster online Dictionary) Blog:  A  blog  or  weblog  (derived from web + log) is a  web-based publication  consisting primarily of  periodic articles  (normally, but not always, in reverse chronological order). Although most early blogs were manually updated,  tools to automate the maintenance of such sites  made them accessible to a much larger population, and the use of some sort of  browser-based software  is now a typical aspect of "blogging".   (Wikipedia) We blog (2/2)
We Media The citizen’s assault to Main-Stream-Media Participatory journalism  is living its renaissance powered by the  “credibility crackdown”  of traditional media ( MSM ) and it’s reaching its own  “technology perfection”  through this new social media that are  blogs , and that  “vigorous communication subspace” , emerging within the Web itself, that is the  Blogosphere .
Conversations The conversation as the ‘atomic’ element to be analyzed within the blogosphere. The  hyper textual interactions  that take place in the Internet supported by networked posts, comments, links and trackbacks add human (social) significance to the Web.  The Manifesto  try to make us remember that  “markets are conversations”  and in a two-way World Live Web were people can recognize the human voice among the crowd,  corporations must enter the conversation – and talk with human voice - to be heard .  The social side of this ‘blogging’ equation:
Corporate (1/3) It seems that some corporations want to enter the conversation…  So they’re adding corporate blogging to their  communication/PR tools , using the blogosphere as an information repository to be mined, or as a meme amplification machine.
Corporate (2/3) But blogs are not only useful as PR tools.  Corporate Blogging  seems to be “the next big thing” in the Internet… and, as a matter of fact, we can find corporations like  Sun ,  IBM  or even  Microsoft  defining their positioning within the blogosphere. External communication and branding  are the corporate areas where blogging finds its way more easily. Collaboration and Knowledge blogs are still waiting their opportunity.
Corporate (3/3) The Blogging Business: Nanopublishing:  Examples like  Weblogs Inc.  or the Spanish  Weblogs, S.L.  try to leverage the “credibility crisis” of MSM. Some projects are gaining momentum; meanwhile others will be part of some  Media conglomerate . Consulting:  Usually enterprises need external knowledge and expertise to take advantage of new technologies ;-) Here in Spain, you can find, for instance, companies that help enterprises mining the blogosphere ( Dicelared ) or marketing experts ( Territorio Creativo ). Personal branding & freelance activity:  The  “e-lance”  professionals – borne with the Web Bubble – has a powerful tool in the blogosphere for building a reputation, offering their abilities and knowledge or launching their projects. Enterprise-grade services:  Blogging services ( Six Apart ) or Social Software ( SocialText ).
Some rights reserved Between  THE BIG C  – all rights reserved – and the public domain, there’s a large spectrum of possibilities for explicitly defining the way you want your creations to be used. Now, you can bypass the intermediaries legally.
Technology Syndication Standards:   RSS  -  Really Simple Syndication  - and its different flavors.  Atom , the full-fleshed contender. XML dialects for publishing content, and enabling an easy way of subscribing different sources. AJAX  - Asynchronous JavaScript And XML –  as a way for developing more agile Web interfaces for new services optimizing transactions between the JavaScript application within the browser and the server. CMS  – Content Management Systems –  as a simple way of automating the web publishing process & technology platform for  blogging  and  wiki  services. SOA  – Services-Oriented Architecture –  as the most suitable architectural approach for Next Generation Web. It usually serves for implementing  Web Services   through the use of  XML ,  HTTP ,  SOAP ,  WSDL  &  UDDI . ···
Wikis: the ultimate collaboration tool The read/write Web:  a universal, emergent and growing repository of human knowledge without boundaries. Another innovation wave that get us a little bit closer to the original idea of an actual World Live Web… A  wiki  is a web application that allows users to  add content , as on an Internet forum, but also allows others (often completely unrestricted)  to edit the content . The term Wiki also refers to the  collaborative software  used to create such a website. In essence, the wiki is a vast simplification of the process of creating HTML pages, and thus is a very effective way to exchange information through collaborative effort.  (Wikipedia)
Real World Semantics Definition: a.k.a.  lower-case semantic web, Not "Uppercase  Semantic Web "  emerging semantic  (x)html adoption by "real people"  beyond academics and theoretical discussions tantek çelik ,   k evin marks , 2004 Some principles: don't try to "define the world" small pieces  loosely joined evolutionary not revolutionary  add semantics to today's web rather than create a future web user centric design   humans first, machines second
Social Software Social Networking:   Keeping your contacts online trough a web interface with a useful representation of them. Social Bookmarking:   Your links and references to different kinds of resources live online. Social Tagging (Folksonomies):   An unintentional, collective effort of categorizing the Web, with added social significance. ··· Socialware:  del.icio.us, de.lirio.us, BlogMarks, Wists, LinkedIn, eConozco, Orkut, 43Things, flickr.. . always in  “permanent beta” , offering  open APIs  and keeping certain level of  ‘hackability’  as an enabler for improving  USER INNOVATION . Social Calendaring:   Shared agendas for events arrangement and meetings planning.
The Socialization of the Web It’s not about technology:   the addition of human (social) significance to our online interactions is driving the emergence of a real (cyber)social environment, that extends seamlessly to the “real world”. It’s about people   and their social (networking) activity going online to be expanded and amplified by network effects, and the viral nature of the information flowing through the Internet.   It’s about social networks   which we are getting  linked  to, making The Network itself more social (humane). Although we can not forget about technology   and the  “Digital Universal Network”  that is in the background – being the Internet its most visible component - supporting the Web 2.0 emergence, and keeping the user innovation pace.
Web 2.0: “The Web as platform” Social Software: Services for the ‘World Live Web’  Processes: human-technology (cyber)Social interactions A layered Visualization (1/2)
Share Conversate Collaborate USER INNOVATION INNOVATING INNOVATIVE Apps&Services Technology INNOVATION A layered Visualization (2/2) RDF, OWL RSS, Atom WS, SOA XML, XSLT, ... AJAX xhtml Networking Sharing Blogging Tagging Messaging Folksonomies Blogs Wikis Podcasts Socialware
Blogs are just the tip of  “a whole new Web”… Blogs Web 2.0 …  And  WE  – the users – are its driving force. Next – Generation Internet Web 2.0: Beyond the Blog Phenomenon
Antonio Fumero +(34) 678 785 328 amfumero @ gmail .com http:// antoniofumero . blogspot .com Cátedra Telefónica Internet de Nueva Generación

More Related Content

What's hot

Advantages and disadvantages of web 2.0
Advantages and disadvantages of web 2.0Advantages and disadvantages of web 2.0
Advantages and disadvantages of web 2.0
Carina Mano
 
DM110 - Week 2 - Blogs
DM110 - Week 2 - BlogsDM110 - Week 2 - Blogs
DM110 - Week 2 - Blogs
John Breslin
 
Engaging Virtual Communities: Web 2.0
Engaging Virtual Communities: Web 2.0Engaging Virtual Communities: Web 2.0
Engaging Virtual Communities: Web 2.0
lisbk
 
Advantages & disadvantages of web 1.0 vs web 2.0
Advantages & disadvantages of web 1.0  vs web 2.0Advantages & disadvantages of web 1.0  vs web 2.0
Advantages & disadvantages of web 1.0 vs web 2.0Nifras Ismail
 
Mattsslides
MattsslidesMattsslides
Mattsslides
mgallon
 
Northwest eLearning Community Conference Keynote (10-07)
Northwest eLearning Community Conference Keynote (10-07)Northwest eLearning Community Conference Keynote (10-07)
Northwest eLearning Community Conference Keynote (10-07)
Cable Green
 
Northwest Elearning Community Conference Keynote
Northwest Elearning Community Conference Keynote Northwest Elearning Community Conference Keynote
Northwest Elearning Community Conference Keynote
webstu
 
Web 2.0: What Is It, How Can I Use It, How Can I Deploy It?
Web 2.0: What Is It, How Can I Use It, How Can I Deploy It?Web 2.0: What Is It, How Can I Use It, How Can I Deploy It?
Web 2.0: What Is It, How Can I Use It, How Can I Deploy It?
lisbk
 
“Library 2.0: Balancing the Risks and Benefits to Maximise the Dividends”
“Library 2.0: Balancing the Risks and Benefits to Maximise the Dividends”“Library 2.0: Balancing the Risks and Benefits to Maximise the Dividends”
“Library 2.0: Balancing the Risks and Benefits to Maximise the Dividends”
bridgingworlds2008
 
If They Build It They Will Come
If They Build It They Will ComeIf They Build It They Will Come
If They Build It They Will Come
Keith Kirkwood
 
Research on collaborative information sharing systems
Research on collaborative information sharing systemsResearch on collaborative information sharing systems
Research on collaborative information sharing systemsDavide Eynard
 
Accessibility 2.0: Blended Learning For Blended Accessibility
Accessibility 2.0: Blended Learning For Blended AccessibilityAccessibility 2.0: Blended Learning For Blended Accessibility
Accessibility 2.0: Blended Learning For Blended Accessibility
lisbk
 
Web 2.0 workshop
Web 2.0 workshopWeb 2.0 workshop
Web 2.0 workshop
Martin Weller
 
aa
aaaa
Document of presentation(web 3.0)(part 2)
Document of presentation(web 3.0)(part 2)Document of presentation(web 3.0)(part 2)
Document of presentation(web 3.0)(part 2)
Abhishek Roy
 
Risk & Opportunities of Web 2.0
Risk & Opportunities of Web 2.0Risk & Opportunities of Web 2.0
Risk & Opportunities of Web 2.0
Dave Briggs
 
Hants & I0W CILIP 05/07
Hants & I0W CILIP 05/07Hants & I0W CILIP 05/07
Hants & I0W CILIP 05/07
Kara Jones
 
Wikis, Web 2.0
Wikis, Web 2.0Wikis, Web 2.0
Wikis, Web 2.0
Brett Atwood
 

What's hot (20)

Advantages and disadvantages of web 2.0
Advantages and disadvantages of web 2.0Advantages and disadvantages of web 2.0
Advantages and disadvantages of web 2.0
 
WEB 2.0
WEB 2.0WEB 2.0
WEB 2.0
 
DM110 - Week 2 - Blogs
DM110 - Week 2 - BlogsDM110 - Week 2 - Blogs
DM110 - Week 2 - Blogs
 
Engaging Virtual Communities: Web 2.0
Engaging Virtual Communities: Web 2.0Engaging Virtual Communities: Web 2.0
Engaging Virtual Communities: Web 2.0
 
Advantages & disadvantages of web 1.0 vs web 2.0
Advantages & disadvantages of web 1.0  vs web 2.0Advantages & disadvantages of web 1.0  vs web 2.0
Advantages & disadvantages of web 1.0 vs web 2.0
 
Mattsslides
MattsslidesMattsslides
Mattsslides
 
Northwest eLearning Community Conference Keynote (10-07)
Northwest eLearning Community Conference Keynote (10-07)Northwest eLearning Community Conference Keynote (10-07)
Northwest eLearning Community Conference Keynote (10-07)
 
Northwest Elearning Community Conference Keynote
Northwest Elearning Community Conference Keynote Northwest Elearning Community Conference Keynote
Northwest Elearning Community Conference Keynote
 
Web 2.0: What Is It, How Can I Use It, How Can I Deploy It?
Web 2.0: What Is It, How Can I Use It, How Can I Deploy It?Web 2.0: What Is It, How Can I Use It, How Can I Deploy It?
Web 2.0: What Is It, How Can I Use It, How Can I Deploy It?
 
“Library 2.0: Balancing the Risks and Benefits to Maximise the Dividends”
“Library 2.0: Balancing the Risks and Benefits to Maximise the Dividends”“Library 2.0: Balancing the Risks and Benefits to Maximise the Dividends”
“Library 2.0: Balancing the Risks and Benefits to Maximise the Dividends”
 
If They Build It They Will Come
If They Build It They Will ComeIf They Build It They Will Come
If They Build It They Will Come
 
Research on collaborative information sharing systems
Research on collaborative information sharing systemsResearch on collaborative information sharing systems
Research on collaborative information sharing systems
 
Accessibility 2.0: Blended Learning For Blended Accessibility
Accessibility 2.0: Blended Learning For Blended AccessibilityAccessibility 2.0: Blended Learning For Blended Accessibility
Accessibility 2.0: Blended Learning For Blended Accessibility
 
Web 2.0 workshop
Web 2.0 workshopWeb 2.0 workshop
Web 2.0 workshop
 
aa
aaaa
aa
 
Document of presentation(web 3.0)(part 2)
Document of presentation(web 3.0)(part 2)Document of presentation(web 3.0)(part 2)
Document of presentation(web 3.0)(part 2)
 
Risk & Opportunities of Web 2.0
Risk & Opportunities of Web 2.0Risk & Opportunities of Web 2.0
Risk & Opportunities of Web 2.0
 
Hants & I0W CILIP 05/07
Hants & I0W CILIP 05/07Hants & I0W CILIP 05/07
Hants & I0W CILIP 05/07
 
Web 1.0
Web 1.0Web 1.0
Web 1.0
 
Wikis, Web 2.0
Wikis, Web 2.0Wikis, Web 2.0
Wikis, Web 2.0
 

Viewers also liked

Test Presentation
Test PresentationTest Presentation
Test Presentation
roberthively
 
Myndaordabókin
MyndaordabókinMyndaordabókin
Myndaordabókinnemandi
 
Recommendation Letter (Mizer)
Recommendation Letter (Mizer)Recommendation Letter (Mizer)
Recommendation Letter (Mizer)kevin_peters9
 
Iquique - Chile, tiene de todo
Iquique - Chile, tiene de todo Iquique - Chile, tiene de todo
Iquique - Chile, tiene de todo Angel Pablo Sr
 
Criança a alma do negócio
Criança a alma do negócioCriança a alma do negócio
Criança a alma do negócioyasmimelarissa
 
Klinisch-Therapeutische Studien: EBM DIM
Klinisch-Therapeutische Studien: EBM DIMKlinisch-Therapeutische Studien: EBM DIM
Klinisch-Therapeutische Studien: EBM DIM
onitrix
 
Bill Gates and Valentine day
Bill Gates and Valentine dayBill Gates and Valentine day
Bill Gates and Valentine daysam ran
 
Modelos de desarrollo sustentable
Modelos de desarrollo sustentableModelos de desarrollo sustentable
Modelos de desarrollo sustentable
mikefz16
 
Cocuklarda Priapizm
Cocuklarda PriapizmCocuklarda Priapizm
Cocuklarda Priapizm
Perviz Haciyev
 
Hipogonadizm
HipogonadizmHipogonadizm
Hipogonadizm
Perviz Haciyev
 
Monk pics 1
Monk pics 1Monk pics 1
Monk pics 1
Brian Monk
 

Viewers also liked (17)

Test Presentation
Test PresentationTest Presentation
Test Presentation
 
Myndaordabókin
MyndaordabókinMyndaordabókin
Myndaordabókin
 
Propuesta individual
Propuesta individualPropuesta individual
Propuesta individual
 
Recommendation Letter (Mizer)
Recommendation Letter (Mizer)Recommendation Letter (Mizer)
Recommendation Letter (Mizer)
 
Flujograma sin correciones
Flujograma sin correcionesFlujograma sin correciones
Flujograma sin correciones
 
Iquique - Chile, tiene de todo
Iquique - Chile, tiene de todo Iquique - Chile, tiene de todo
Iquique - Chile, tiene de todo
 
Sintesis villalobos
Sintesis villalobosSintesis villalobos
Sintesis villalobos
 
Empreendedorismo e emprego debatidos em Faro e Loulé
Empreendedorismo e emprego debatidos em Faro e LouléEmpreendedorismo e emprego debatidos em Faro e Loulé
Empreendedorismo e emprego debatidos em Faro e Loulé
 
Criança a alma do negócio
Criança a alma do negócioCriança a alma do negócio
Criança a alma do negócio
 
Klinisch-Therapeutische Studien: EBM DIM
Klinisch-Therapeutische Studien: EBM DIMKlinisch-Therapeutische Studien: EBM DIM
Klinisch-Therapeutische Studien: EBM DIM
 
Bill Gates and Valentine day
Bill Gates and Valentine dayBill Gates and Valentine day
Bill Gates and Valentine day
 
Modelos de desarrollo sustentable
Modelos de desarrollo sustentableModelos de desarrollo sustentable
Modelos de desarrollo sustentable
 
Cocuklarda Priapizm
Cocuklarda PriapizmCocuklarda Priapizm
Cocuklarda Priapizm
 
Hipogonadizm
HipogonadizmHipogonadizm
Hipogonadizm
 
Avalon
AvalonAvalon
Avalon
 
Nestle Maggi
Nestle MaggiNestle Maggi
Nestle Maggi
 
Monk pics 1
Monk pics 1Monk pics 1
Monk pics 1
 

Similar to web 2.0

Web 2.0
Web 2.0Web 2.0
Web2.0 Daniel Church
Web2.0 Daniel ChurchWeb2.0 Daniel Church
Web2.0 Daniel ChurchFantastic1234
 
Evolution Of WEB_students.pptx
Evolution Of WEB_students.pptxEvolution Of WEB_students.pptx
Evolution Of WEB_students.pptx
Koteswari Kasireddy
 
Trends and advancement in www (web 1.0 and web2.0) assignment
Trends and advancement in www (web 1.0 and web2.0) assignment Trends and advancement in www (web 1.0 and web2.0) assignment
Trends and advancement in www (web 1.0 and web2.0) assignment
LekshmiSanal1
 
ADLUG 2008 Web 2.0 - Library 2.0 presentation
ADLUG 2008 Web 2.0 - Library 2.0 presentationADLUG 2008 Web 2.0 - Library 2.0 presentation
ADLUG 2008 Web 2.0 - Library 2.0 presentation@CULT Srl
 
Web2 Jakarta By Daniel
Web2 Jakarta By DanielWeb2 Jakarta By Daniel
Web2 Jakarta By Daniel
Daniel Churchill
 
Web 2.0 and New Learning Paradigms
Web 2.0 and New Learning ParadigmsWeb 2.0 and New Learning Paradigms
Web 2.0 and New Learning Paradigms
eLearning Papers
 
Www journey
Www journeyWww journey
Www journey
AYUSH JAIN
 
web training
web trainingweb training
web training
sourabh4u
 
Cwc Meets Web 2.0 Mb
Cwc Meets Web 2.0 MbCwc Meets Web 2.0 Mb
Cwc Meets Web 2.0 Mb
pwcom.co.uk Ltd
 
Web2.0 2012 - lesson 2
Web2.0 2012 - lesson 2Web2.0 2012 - lesson 2
Web2.0 2012 - lesson 2
Carlo Vaccari
 
Web 2.0 lib_2.0_1
Web 2.0 lib_2.0_1Web 2.0 lib_2.0_1
Web 2.0 lib_2.0_1smtcd
 
Web 2.0
Web 2.0Web 2.0
Web 2.0
guestc5a9aa
 
Towards Web 3.0: An Application Oriented Approach
Towards Web 3.0: An Application Oriented ApproachTowards Web 3.0: An Application Oriented Approach
Towards Web 3.0: An Application Oriented Approach
IOSR Journals
 
Web 2.0 By Nyros Developer
Web 2.0 By Nyros DeveloperWeb 2.0 By Nyros Developer
Web 2.0 By Nyros Developer
Nyros Technologies
 
What Is Web2
What Is Web2What Is Web2
What Is Web2bhakti1
 
Praveenkumar
PraveenkumarPraveenkumar
Praveenkumar
praveenkumarg88
 

Similar to web 2.0 (20)

Web 2.0
Web 2.0Web 2.0
Web 2.0
 
Web2.0 Daniel Church
Web2.0 Daniel ChurchWeb2.0 Daniel Church
Web2.0 Daniel Church
 
Evolution Of WEB_students.pptx
Evolution Of WEB_students.pptxEvolution Of WEB_students.pptx
Evolution Of WEB_students.pptx
 
Trends and advancement in www (web 1.0 and web2.0) assignment
Trends and advancement in www (web 1.0 and web2.0) assignment Trends and advancement in www (web 1.0 and web2.0) assignment
Trends and advancement in www (web 1.0 and web2.0) assignment
 
ADLUG 2008 Web 2.0 - Library 2.0 presentation
ADLUG 2008 Web 2.0 - Library 2.0 presentationADLUG 2008 Web 2.0 - Library 2.0 presentation
ADLUG 2008 Web 2.0 - Library 2.0 presentation
 
Web2 Jakarta By Daniel
Web2 Jakarta By DanielWeb2 Jakarta By Daniel
Web2 Jakarta By Daniel
 
Web 2.0 and Web 3.0
Web 2.0 and Web 3.0Web 2.0 and Web 3.0
Web 2.0 and Web 3.0
 
Web 2.0 and New Learning Paradigms
Web 2.0 and New Learning ParadigmsWeb 2.0 and New Learning Paradigms
Web 2.0 and New Learning Paradigms
 
Www journey
Www journeyWww journey
Www journey
 
web training
web trainingweb training
web training
 
Cwc Meets Web 2.0 Mb
Cwc Meets Web 2.0 MbCwc Meets Web 2.0 Mb
Cwc Meets Web 2.0 Mb
 
Web2.0 2012 - lesson 2
Web2.0 2012 - lesson 2Web2.0 2012 - lesson 2
Web2.0 2012 - lesson 2
 
Web 2.0 lib_2.0_1
Web 2.0 lib_2.0_1Web 2.0 lib_2.0_1
Web 2.0 lib_2.0_1
 
Web 2.0
Web 2.0Web 2.0
Web 2.0
 
Towards Web 3.0: An Application Oriented Approach
Towards Web 3.0: An Application Oriented ApproachTowards Web 3.0: An Application Oriented Approach
Towards Web 3.0: An Application Oriented Approach
 
Web 2.0 By Nyros Developer
Web 2.0 By Nyros DeveloperWeb 2.0 By Nyros Developer
Web 2.0 By Nyros Developer
 
Web20 Huh Final
Web20 Huh FinalWeb20 Huh Final
Web20 Huh Final
 
Web20 huh-final
Web20 huh-finalWeb20 huh-final
Web20 huh-final
 
What Is Web2
What Is Web2What Is Web2
What Is Web2
 
Praveenkumar
PraveenkumarPraveenkumar
Praveenkumar
 

More from sam ran

michael jackson 1
michael jackson 1michael jackson 1
michael jackson 1
sam ran
 
michael jckson
michael jcksonmichael jckson
michael jcksonsam ran
 
Overview of Business Result Reporting
Overview of Business Result Reporting Overview of Business Result Reporting
Overview of Business Result Reporting sam ran
 
Manan - Isha
Manan - IshaManan - Isha
Manan - Ishasam ran
 
Beautiful Picture
Beautiful PictureBeautiful Picture
Beautiful Picturesam ran
 
Shopping and valentine day
Shopping and valentine dayShopping and valentine day
Shopping and valentine daysam ran
 
Happy Valentines Day
Happy Valentines Day Happy Valentines Day
Happy Valentines Day sam ran
 
50 ways to a successful marraige
50 ways to a successful marraige50 ways to a successful marraige
50 ways to a successful marraigesam ran
 
Valentine Day
Valentine Day Valentine Day
Valentine Day
sam ran
 
Beautiful Picture
Beautiful PictureBeautiful Picture
Beautiful Picturesam ran
 
Startup and Funding - Idea to Billionaire
Startup and  Funding - Idea to BillionaireStartup and  Funding - Idea to Billionaire
Startup and Funding - Idea to Billionairesam ran
 
Intellectual Property and Trade Mark
Intellectual Property and Trade MarkIntellectual Property and Trade Mark
Intellectual Property and Trade Mark
sam ran
 
Marraige
MarraigeMarraige
Marraigesam ran
 
Cricket in US
Cricket in USCricket in US
Cricket in USsam ran
 
Tsunami and india
Tsunami and indiaTsunami and india
Tsunami and indiasam ran
 
sports and cricket
sports and cricketsports and cricket
sports and cricketsam ran
 

More from sam ran (20)

michael jackson 1
michael jackson 1michael jackson 1
michael jackson 1
 
michael jckson
michael jcksonmichael jckson
michael jckson
 
Overview of Business Result Reporting
Overview of Business Result Reporting Overview of Business Result Reporting
Overview of Business Result Reporting
 
Manan - Isha
Manan - IshaManan - Isha
Manan - Isha
 
Beautiful Picture
Beautiful PictureBeautiful Picture
Beautiful Picture
 
ISHA
ISHAISHA
ISHA
 
web 2.0
web 2.0web 2.0
web 2.0
 
Shopping and valentine day
Shopping and valentine dayShopping and valentine day
Shopping and valentine day
 
Happy Valentines Day
Happy Valentines Day Happy Valentines Day
Happy Valentines Day
 
50 ways to a successful marraige
50 ways to a successful marraige50 ways to a successful marraige
50 ways to a successful marraige
 
Valentine Day
Valentine Day Valentine Day
Valentine Day
 
Beautiful Picture
Beautiful PictureBeautiful Picture
Beautiful Picture
 
Startup and Funding - Idea to Billionaire
Startup and  Funding - Idea to BillionaireStartup and  Funding - Idea to Billionaire
Startup and Funding - Idea to Billionaire
 
Intellectual Property and Trade Mark
Intellectual Property and Trade MarkIntellectual Property and Trade Mark
Intellectual Property and Trade Mark
 
Marraige
MarraigeMarraige
Marraige
 
Games
GamesGames
Games
 
Cricket
CricketCricket
Cricket
 
Cricket in US
Cricket in USCricket in US
Cricket in US
 
Tsunami and india
Tsunami and indiaTsunami and india
Tsunami and india
 
sports and cricket
sports and cricketsports and cricket
sports and cricket
 

Recently uploaded

Designing Great Products: The Power of Design and Leadership by Chief Designe...
Designing Great Products: The Power of Design and Leadership by Chief Designe...Designing Great Products: The Power of Design and Leadership by Chief Designe...
Designing Great Products: The Power of Design and Leadership by Chief Designe...
Product School
 
Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...
Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...
Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...
Thierry Lestable
 
Epistemic Interaction - tuning interfaces to provide information for AI support
Epistemic Interaction - tuning interfaces to provide information for AI supportEpistemic Interaction - tuning interfaces to provide information for AI support
Epistemic Interaction - tuning interfaces to provide information for AI support
Alan Dix
 
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
DanBrown980551
 
FIDO Alliance Osaka Seminar: Passkeys at Amazon.pdf
FIDO Alliance Osaka Seminar: Passkeys at Amazon.pdfFIDO Alliance Osaka Seminar: Passkeys at Amazon.pdf
FIDO Alliance Osaka Seminar: Passkeys at Amazon.pdf
FIDO Alliance
 
"Impact of front-end architecture on development cost", Viktor Turskyi
"Impact of front-end architecture on development cost", Viktor Turskyi"Impact of front-end architecture on development cost", Viktor Turskyi
"Impact of front-end architecture on development cost", Viktor Turskyi
Fwdays
 
FIDO Alliance Osaka Seminar: Overview.pdf
FIDO Alliance Osaka Seminar: Overview.pdfFIDO Alliance Osaka Seminar: Overview.pdf
FIDO Alliance Osaka Seminar: Overview.pdf
FIDO Alliance
 
JMeter webinar - integration with InfluxDB and Grafana
JMeter webinar - integration with InfluxDB and GrafanaJMeter webinar - integration with InfluxDB and Grafana
JMeter webinar - integration with InfluxDB and Grafana
RTTS
 
AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...
AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...
AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...
Product School
 
The Art of the Pitch: WordPress Relationships and Sales
The Art of the Pitch: WordPress Relationships and SalesThe Art of the Pitch: WordPress Relationships and Sales
The Art of the Pitch: WordPress Relationships and Sales
Laura Byrne
 
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered Quality
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualitySoftware Delivery At the Speed of AI: Inflectra Invests In AI-Powered Quality
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered Quality
Inflectra
 
To Graph or Not to Graph Knowledge Graph Architectures and LLMs
To Graph or Not to Graph Knowledge Graph Architectures and LLMsTo Graph or Not to Graph Knowledge Graph Architectures and LLMs
To Graph or Not to Graph Knowledge Graph Architectures and LLMs
Paul Groth
 
Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...
Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...
Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...
Product School
 
How world-class product teams are winning in the AI era by CEO and Founder, P...
How world-class product teams are winning in the AI era by CEO and Founder, P...How world-class product teams are winning in the AI era by CEO and Founder, P...
How world-class product teams are winning in the AI era by CEO and Founder, P...
Product School
 
The Future of Platform Engineering
The Future of Platform EngineeringThe Future of Platform Engineering
The Future of Platform Engineering
Jemma Hussein Allen
 
State of ICS and IoT Cyber Threat Landscape Report 2024 preview
State of ICS and IoT Cyber Threat Landscape Report 2024 previewState of ICS and IoT Cyber Threat Landscape Report 2024 preview
State of ICS and IoT Cyber Threat Landscape Report 2024 preview
Prayukth K V
 
PHP Frameworks: I want to break free (IPC Berlin 2024)
PHP Frameworks: I want to break free (IPC Berlin 2024)PHP Frameworks: I want to break free (IPC Berlin 2024)
PHP Frameworks: I want to break free (IPC Berlin 2024)
Ralf Eggert
 
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024
Tobias Schneck
 
ODC, Data Fabric and Architecture User Group
ODC, Data Fabric and Architecture User GroupODC, Data Fabric and Architecture User Group
ODC, Data Fabric and Architecture User Group
CatarinaPereira64715
 
Connector Corner: Automate dynamic content and events by pushing a button
Connector Corner: Automate dynamic content and events by pushing a buttonConnector Corner: Automate dynamic content and events by pushing a button
Connector Corner: Automate dynamic content and events by pushing a button
DianaGray10
 

Recently uploaded (20)

Designing Great Products: The Power of Design and Leadership by Chief Designe...
Designing Great Products: The Power of Design and Leadership by Chief Designe...Designing Great Products: The Power of Design and Leadership by Chief Designe...
Designing Great Products: The Power of Design and Leadership by Chief Designe...
 
Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...
Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...
Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...
 
Epistemic Interaction - tuning interfaces to provide information for AI support
Epistemic Interaction - tuning interfaces to provide information for AI supportEpistemic Interaction - tuning interfaces to provide information for AI support
Epistemic Interaction - tuning interfaces to provide information for AI support
 
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
 
FIDO Alliance Osaka Seminar: Passkeys at Amazon.pdf
FIDO Alliance Osaka Seminar: Passkeys at Amazon.pdfFIDO Alliance Osaka Seminar: Passkeys at Amazon.pdf
FIDO Alliance Osaka Seminar: Passkeys at Amazon.pdf
 
"Impact of front-end architecture on development cost", Viktor Turskyi
"Impact of front-end architecture on development cost", Viktor Turskyi"Impact of front-end architecture on development cost", Viktor Turskyi
"Impact of front-end architecture on development cost", Viktor Turskyi
 
FIDO Alliance Osaka Seminar: Overview.pdf
FIDO Alliance Osaka Seminar: Overview.pdfFIDO Alliance Osaka Seminar: Overview.pdf
FIDO Alliance Osaka Seminar: Overview.pdf
 
JMeter webinar - integration with InfluxDB and Grafana
JMeter webinar - integration with InfluxDB and GrafanaJMeter webinar - integration with InfluxDB and Grafana
JMeter webinar - integration with InfluxDB and Grafana
 
AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...
AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...
AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...
 
The Art of the Pitch: WordPress Relationships and Sales
The Art of the Pitch: WordPress Relationships and SalesThe Art of the Pitch: WordPress Relationships and Sales
The Art of the Pitch: WordPress Relationships and Sales
 
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered Quality
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualitySoftware Delivery At the Speed of AI: Inflectra Invests In AI-Powered Quality
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered Quality
 
To Graph or Not to Graph Knowledge Graph Architectures and LLMs
To Graph or Not to Graph Knowledge Graph Architectures and LLMsTo Graph or Not to Graph Knowledge Graph Architectures and LLMs
To Graph or Not to Graph Knowledge Graph Architectures and LLMs
 
Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...
Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...
Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...
 
How world-class product teams are winning in the AI era by CEO and Founder, P...
How world-class product teams are winning in the AI era by CEO and Founder, P...How world-class product teams are winning in the AI era by CEO and Founder, P...
How world-class product teams are winning in the AI era by CEO and Founder, P...
 
The Future of Platform Engineering
The Future of Platform EngineeringThe Future of Platform Engineering
The Future of Platform Engineering
 
State of ICS and IoT Cyber Threat Landscape Report 2024 preview
State of ICS and IoT Cyber Threat Landscape Report 2024 previewState of ICS and IoT Cyber Threat Landscape Report 2024 preview
State of ICS and IoT Cyber Threat Landscape Report 2024 preview
 
PHP Frameworks: I want to break free (IPC Berlin 2024)
PHP Frameworks: I want to break free (IPC Berlin 2024)PHP Frameworks: I want to break free (IPC Berlin 2024)
PHP Frameworks: I want to break free (IPC Berlin 2024)
 
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024
 
ODC, Data Fabric and Architecture User Group
ODC, Data Fabric and Architecture User GroupODC, Data Fabric and Architecture User Group
ODC, Data Fabric and Architecture User Group
 
Connector Corner: Automate dynamic content and events by pushing a button
Connector Corner: Automate dynamic content and events by pushing a buttonConnector Corner: Automate dynamic content and events by pushing a button
Connector Corner: Automate dynamic content and events by pushing a button
 

web 2.0

  • 1. Web 2.0: Beyond the Blog Phenomenon Cátedra Telefónica Internet de Nueva Generación
  • 2. Web 2.0: Beyond the Blog Phenomenon Blogs Wikis Web Services (x)html Service-Oriented Architecture Folksonomies Messaging Social Software Semantic Web CMS RSS/Atom IPv6 GRID P2P SIP MPLS Web 2.0 VoIP Next Generation Internet AJAX
  • 3.
  • 4. We blog (1/2) The New Yorker , July 1993 The New Yorker , September 2005 Something has changed in the Web during this decade of online history… At the beginning it was all about being online ; now it’s about socializing the online environment .
  • 5. Blog : noun [short for Weblog ] (1999) : a Web site that contains an online personal journal with reflections, comments, and often hyperlinks provided by the writer . (Merriam-Webster online Dictionary) Blog: A blog or weblog (derived from web + log) is a web-based publication consisting primarily of periodic articles (normally, but not always, in reverse chronological order). Although most early blogs were manually updated, tools to automate the maintenance of such sites made them accessible to a much larger population, and the use of some sort of browser-based software is now a typical aspect of "blogging". (Wikipedia) We blog (2/2)
  • 6. We Media The citizen’s assault to Main-Stream-Media Participatory journalism is living its renaissance powered by the “credibility crackdown” of traditional media ( MSM ) and it’s reaching its own “technology perfection” through this new social media that are blogs , and that “vigorous communication subspace” , emerging within the Web itself, that is the Blogosphere .
  • 7. Conversations The conversation as the ‘atomic’ element to be analyzed within the blogosphere. The hyper textual interactions that take place in the Internet supported by networked posts, comments, links and trackbacks add human (social) significance to the Web. The Manifesto try to make us remember that “markets are conversations” and in a two-way World Live Web were people can recognize the human voice among the crowd, corporations must enter the conversation – and talk with human voice - to be heard . The social side of this ‘blogging’ equation:
  • 8. Corporate (1/3) It seems that some corporations want to enter the conversation… So they’re adding corporate blogging to their communication/PR tools , using the blogosphere as an information repository to be mined, or as a meme amplification machine.
  • 9. Corporate (2/3) But blogs are not only useful as PR tools. Corporate Blogging seems to be “the next big thing” in the Internet… and, as a matter of fact, we can find corporations like Sun , IBM or even Microsoft defining their positioning within the blogosphere. External communication and branding are the corporate areas where blogging finds its way more easily. Collaboration and Knowledge blogs are still waiting their opportunity.
  • 10. Corporate (3/3) The Blogging Business: Nanopublishing: Examples like Weblogs Inc. or the Spanish Weblogs, S.L. try to leverage the “credibility crisis” of MSM. Some projects are gaining momentum; meanwhile others will be part of some Media conglomerate . Consulting: Usually enterprises need external knowledge and expertise to take advantage of new technologies ;-) Here in Spain, you can find, for instance, companies that help enterprises mining the blogosphere ( Dicelared ) or marketing experts ( Territorio Creativo ). Personal branding & freelance activity: The “e-lance” professionals – borne with the Web Bubble – has a powerful tool in the blogosphere for building a reputation, offering their abilities and knowledge or launching their projects. Enterprise-grade services: Blogging services ( Six Apart ) or Social Software ( SocialText ).
  • 11. Some rights reserved Between THE BIG C – all rights reserved – and the public domain, there’s a large spectrum of possibilities for explicitly defining the way you want your creations to be used. Now, you can bypass the intermediaries legally.
  • 12. Technology Syndication Standards: RSS - Really Simple Syndication - and its different flavors. Atom , the full-fleshed contender. XML dialects for publishing content, and enabling an easy way of subscribing different sources. AJAX - Asynchronous JavaScript And XML – as a way for developing more agile Web interfaces for new services optimizing transactions between the JavaScript application within the browser and the server. CMS – Content Management Systems – as a simple way of automating the web publishing process & technology platform for blogging and wiki services. SOA – Services-Oriented Architecture – as the most suitable architectural approach for Next Generation Web. It usually serves for implementing Web Services through the use of XML , HTTP , SOAP , WSDL & UDDI . ···
  • 13. Wikis: the ultimate collaboration tool The read/write Web: a universal, emergent and growing repository of human knowledge without boundaries. Another innovation wave that get us a little bit closer to the original idea of an actual World Live Web… A wiki is a web application that allows users to add content , as on an Internet forum, but also allows others (often completely unrestricted) to edit the content . The term Wiki also refers to the collaborative software used to create such a website. In essence, the wiki is a vast simplification of the process of creating HTML pages, and thus is a very effective way to exchange information through collaborative effort. (Wikipedia)
  • 14. Real World Semantics Definition: a.k.a. lower-case semantic web, Not "Uppercase Semantic Web " emerging semantic (x)html adoption by "real people" beyond academics and theoretical discussions tantek çelik , k evin marks , 2004 Some principles: don't try to "define the world" small pieces loosely joined evolutionary not revolutionary add semantics to today's web rather than create a future web user centric design humans first, machines second
  • 15. Social Software Social Networking: Keeping your contacts online trough a web interface with a useful representation of them. Social Bookmarking: Your links and references to different kinds of resources live online. Social Tagging (Folksonomies): An unintentional, collective effort of categorizing the Web, with added social significance. ··· Socialware: del.icio.us, de.lirio.us, BlogMarks, Wists, LinkedIn, eConozco, Orkut, 43Things, flickr.. . always in “permanent beta” , offering open APIs and keeping certain level of ‘hackability’ as an enabler for improving USER INNOVATION . Social Calendaring: Shared agendas for events arrangement and meetings planning.
  • 16. The Socialization of the Web It’s not about technology: the addition of human (social) significance to our online interactions is driving the emergence of a real (cyber)social environment, that extends seamlessly to the “real world”. It’s about people and their social (networking) activity going online to be expanded and amplified by network effects, and the viral nature of the information flowing through the Internet. It’s about social networks which we are getting linked to, making The Network itself more social (humane). Although we can not forget about technology and the “Digital Universal Network” that is in the background – being the Internet its most visible component - supporting the Web 2.0 emergence, and keeping the user innovation pace.
  • 17. Web 2.0: “The Web as platform” Social Software: Services for the ‘World Live Web’ Processes: human-technology (cyber)Social interactions A layered Visualization (1/2)
  • 18. Share Conversate Collaborate USER INNOVATION INNOVATING INNOVATIVE Apps&Services Technology INNOVATION A layered Visualization (2/2) RDF, OWL RSS, Atom WS, SOA XML, XSLT, ... AJAX xhtml Networking Sharing Blogging Tagging Messaging Folksonomies Blogs Wikis Podcasts Socialware
  • 19. Blogs are just the tip of “a whole new Web”… Blogs Web 2.0 … And WE – the users – are its driving force. Next – Generation Internet Web 2.0: Beyond the Blog Phenomenon
  • 20. Antonio Fumero +(34) 678 785 328 amfumero @ gmail .com http:// antoniofumero . blogspot .com Cátedra Telefónica Internet de Nueva Generación

Editor's Notes

  1. “ Web 2.0: Beyond the Blog Phenomenon” Why this title? It could be “Web 2.0: Next Generation Web”, but Why “beyond” and why “The Blog Phenomenon”?